Product Management University

APRIL 18, 2017

The B2B Product Manager Magazine April 2017 is now available. Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role.

Magazine 100

Magazine Product Management Product Manager Healthcare 100

Michael J. Fordham

DECEMBER 12, 2022

One of the most powerful things you can do as a designer or marketer is to tell an interesting story. You need to differentiate yourself from the crowd. The design goal is to blend magazine-style layouts with scrollytelling to create an interesting short story about Musiala’s season and what’s next for him. Let’s get started.

Customer Experience 52

Customer Experience Magazine Web Development Web Developers 52

ProductPlan

JUNE 5, 2020

Pragmatic Institute has a host of other resources, including a blog, educational articles, a magazine, ebooks, a podcast, and webinars that cater to marketers, product marketers, and product managers/professionals. product manager, product owner, product marketing, etc.) in the product process.

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Management 114

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! Business, Product, and Marketing Strategies. Most companies that I work with have three layers of strategy.

Strategy 53

Strategy Outbound Inbound Marketing 53

Pragmatic Marketing

MAY 14, 2019

And while poor concepts and badly designed products may account for some of these failures, oftentimes the failure is fueled by weak product launches that lack the ability to resonate with target audiences and establish a strong differentiation.

Product launches 70

Product launches Magazine Customer Experience Reporting Tools 70

Pragmatic Marketing

MAY 14, 2019

And while poor concepts and badly designed products may account for some of these failures, oftentimes the failure is fueled by weak product launches that lack the ability to resonate with target audiences and establish a strong differentiation.

Product launches 70

Product launches Magazine Customer Experience Reporting Tools 70

Intercom, Inc.

NOVEMBER 21, 2019

No one knows this better than Sprout Social’s Director of Marketing Strategy, Tara Robertson. Tara joined the company in 2017 and has been instrumental in helping the company scale and retain more customers through a unique customer-centric approach to marketing. . Why sales and marketing should be a partnership.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

APRIL 4, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

The Product Guy

MAY 15, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

The Product Guy

JANUARY 5, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

FEBRUARY 18, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Oren Steinberg

APRIL 8, 2019

There are 3 key reasons why this is happening now: New InsurTech players are grabbing market share and setting new standards. As basic coverage is commoditizing, carriers differentiate their products based on riders and value added services. Insurers need to feel very comfortable with their risk predictions before making a change.

Artificial Inteligence 40

Artificial Inteligence Data Visualization Reporting Tools Customer Experience 40

The Product Guy

MARCH 2, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Product Manager in Heels

SEPTEMBER 20, 2013

I have been researching the topic and have a few helpful resources: Inc Magazine: Director Product Management Pragmatic Marketing: Product Manager Not suprisingly, there is a lot of overlap. It will vary depending on where you report - whether to technology or marketing but the focus always remains on the customer.

Research Software 40

Research Software Reporting Tools Magazine Vision 40

The Product Guy

FEBRUARY 2, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 27, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

The Product Guy

JANUARY 31, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

DISQO

JUNE 30, 2017

Before long, her research showed that potential users didn’t perceive the courses as being differentiated or more valuable than the courses that were already on the market. These insights saved the client potentially millions of dollars that would have been invested in developing and marketing the courses.

Weak Development Team 53

Weak Development Team Product Research User Testing Customer Feedback 53

The Product Coalition

MARCH 9, 2020

The global online dating market was valued at $6,400.0 It’s a huge and fast-growing market and this factor is probably responsible for the gigantic amount of companies that arise in this segment year after year. Concept Differentiation dimension regards the usability and features presented on the dating platform. Hope you enjoy!

Startups 78

Startups Marketing Reporting Tools Research Software 78

DISQO

JUNE 30, 2017

Before long, her research showed that potential users didn’t perceive the courses as being differentiated or more valuable than the courses that were already on the market. These insights saved the client potentially millions of dollars that would have been invested in developing and marketing the courses.

Weak Development Team 40

Weak Development Team Product Research User Testing Customer Feedback 40

DISQO

JUNE 30, 2017

Before long, her research showed that potential users didn’t perceive the courses as being differentiated or more valuable than the courses that were already on the market. These insights saved the client potentially millions of dollars that would have been invested in developing and marketing the courses.

Weak Development Team 40

Weak Development Team Product Research User Testing Customer Feedback 40

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 84

Product Research Positioning Customer Experience Research Software 84

Product Management University

OCTOBER 30, 2019

The B2B Product Manager Magazine October 2019 is now available. This month we focus on the single biggest thing that puts product management and product marketing teams in a stronger position to lead and influence. How Product Management & Product Marketing Lead From a Position of Strength. In This Issue.

Magazine 20

Magazine B2B Product Management Product Manager 20

Roadmunk

APRIL 12, 2018

Our colleague, Eleni, picked their brains on what differentiates these two frameworks, how to apply these concepts, and why jobs to be done has become the popular tool on the block. I also am the Director of Business Development and Marketing at Dribbble, which is one of the largest design communities online.

User Testing 58

User Testing Customer Feedback Customer Experience Analytic Tools 58

Roman Pichler

MAY 10, 2017

They include a deep understanding of the users with their needs, the competition, and the market trends. The horizontal bar is the ability to effectively apply product management concepts, techniques, and tools to different products in different markets and companies. Growing Your Horizontal Skills. Test competing offerings.

Product Management 163

Product Management Product Manager User Testing Data Visualization 163

Imaginary Cloud - Design

JANUARY 14, 2021

It goes from the stories we used to listen to as kids to the regular ones of our daily lives either in marketing, Saturday night dinners with friends, or even our work environment. Communicate them, of course, but maybe go a bit further: tell the world what makes it unique and differentiator.

Customer Experience 76

Customer Experience User Experience User Testing Research Software 76

BrainStation Product Management

AUGUST 7, 2019

In fact, interviewees come from all sorts of industries and their discussions – which rarely clock in above the half-hour mark – cover everything including arts, science, user experience, strategy, career tips, design, differentiation, and metrics. . The podcast recently interviewed Jason Field, BrainStration’s Founder and CEO.

User Testing 63

User Testing Research Software Product Research Product Management 63

Intercom, Inc.

FEBRUARY 22, 2018

What I find to be one of the biggest hallmarks, if not the hallmark of quality onboarding, is to blur the lines between the core use of your product and the introduction of your product to the point where people can’t really differentiate between the two. The closest thing is browsing a magazine, which are monthly subscriptions.

Onboarding KPIs 194

Onboarding KPIs User Testing Customer Experience Research Software 194

BrainStation Product Management

AUGUST 7, 2019

BrainStation offers Online Live Certificate Courses in data, design, development, marketing, and product management. Hosted by designers Rob Hayes and Tom Creighton, Framework is “a podcast about the process of researching, planning, and building that goes into bringing a product to market.”. Speak to a Learning Advisor.

User Testing 40

User Testing Product Research Research Software Product Management 40

Userpilot

NOVEMBER 11, 2020

Compare the examples below from Smashing Magazine : Source: smashingmagazine.com. Although the term “tooltip” is widely used to talk about Coach Marks as well, a lot of UX experts differentiate them, saying that Tooltips are perpetual while Coach Marks – once dismissed – are gone forever. This falls to the Product Marketer.

Onboarding KPIs 126

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 126

Business of Software Conference

OCTOBER 23, 2019

Should we go for an adjacent market? Now I know as entrepreneurs and smart technical people and smart product managers and marketers and stuff we’re actually pretty used to trusting our gut where we feel like we’re right more often than we’re wrong, right. This is a marketing ploy. What’s the encore?

Customer Experience 61

Customer Experience User Testing Onboarding KPIs Research Software 61

Business of Software Conference

JANUARY 16, 2020

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. This is a talk about positioning one of the most misunderstood concepts in marketing, in startups, in business. It’s not your vision in the market.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108