The Product Coalition

APRIL 1, 2023

I’m not a big fan of the word “product strategy”. Here are 4 steps any startups can follow to create a great product strategy: 1. Lean toward your vision 1. He thought the best strategy was to play something. A great product strategy is the same. The first iPhone (2007) differentiated this way: 3.

Product Strategy 128

Product Strategy Startups Strategy Vision 128

Product Management University

OCTOBER 11, 2023

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. They’re bombarding product management with critical enhancement requests just to get the customer up and running. Product management has set everyone else up for success.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Lenny Rachitsky

APRIL 9, 2024

As I often do when thinking about a question, I ran a poll on Twitter and LinkedIn asking which core skills of product management folks think are most likely to be impacted/replaced by AI. That sounds a lot like a tool that would be incredibly good at identifying a clever strategy. Think about it—what is AI best at? People stuff!

Data Visualization 120

Data Visualization ChatGPT Research Software Product Management 120

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. That’s the beauty of a portfolio management approach that begins in product management. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Roman Pichler

APRIL 3, 2018

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. The business strategy provides the company with the basis for making the right investment decisions. What is the company’s vision?

Strategy 258

Strategy Product Research Weak Development Team Systems Review 258

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

PMLesson's Ace the PM Interview

AUGUST 20, 2020

Product Vision or Product Vision Statement is the long-term goal for a product includes the long-term mission and the motivation behind its creation, along with why it’s important. Product visions, ultimately, serve as the guideposts for the development of the products. What is a Product Vision?

Vision 98

Vision Customer Experience Customer Feedback Differentiation 98

People-First Product Leadership

DECEMBER 20, 2023

Today we wrap up the three part series on creating your strategy stack. Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 2, we continued the organizational journey by defining the Strategy and Goals.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael The leadership team finally agreed on the vision. To build a successful product strategy, you must be willing to make tough choices that have a lasting impact and represent big moves. Back to the dilemma?

Product Strategy 135

Product Strategy Strategy User Testing Weak Development Team 135

280 Group

APRIL 28, 2019

The importance of product backlog management is discussed in this article along with our top tips for backlog optimization. In the world of product management, the backlog is a set of tasks needed to complete the final product. This can make ideal product backlog management difficult. Read on to find out.

Research Software 275

Research Software Feedback Software User Testing Customer Experience 275

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Timeboxed Strategizing.

Product Strategy 243

Product Strategy Product Research Strategy Technical Review 243

280 Group

MAY 12, 2021

Have you ever wondered how far back the role of Product Management goes? In his estimation, Brand Men were in charge of understanding demand for a product, creating a go-to-market strategy, and briefing upper management on the plan of action. His vision launched the evolution of what we refer to as Product Management today.

Data Visualization 317

Data Visualization Analytic Tools Research Software Feedback Software 317

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product management focuses on the overall strategic direction and champions the product inside the organization.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

280 Group

SEPTEMBER 16, 2021

Product Managers need to develop a positioning statement that highlights the customer benefit of the product and how it will be different from the competition. In some markets, a product can virtually sell itself, using product-led growth strategies. The only difference is its worth in the mind of the U.S. vs. Dutch customer.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

Userpilot

NOVEMBER 23, 2023

Why do product managers need them? They lack vision and lead nowhere. Many companies lack differentiation strategies and drive product development by copying competitors. Strategic value is about aligning features with the company’s vision and long-term goals. Ready to dive in to learn more?

Analytic Tools 105

Analytic Tools Feedback Software Product Research User Testing 105

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. The product management role is very complex.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Sequent Learning

DECEMBER 20, 2023

What is a Product Manager? The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. Product managers act as the bridge between stakeholders, engineers, marketers, and other teams. Understanding the Scope: What Does a Product Manager Do?

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

The Product Coalition

MAY 1, 2023

However, I’ve learned that cutting corners early in product strategy development leads to significant hurdles later on. Without their engagement, contribution and participation in the strategy, product build and launch will move significantly slower. They bring unique skills to support, challenge, and refine your vision.

Weak Development Team 122

Weak Development Team User Testing Data Visualization Product Research 122

Intercom, Inc.

JUNE 2, 2021

Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? This type of innovation can factor into the business strategy, product strategy, and execution levels. Is this critical to the company and product strategy?

Customer Experience 251

Customer Experience Framework Feedback Software Analytic Tools 251

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. What is product service management? What does it involve and what are its benefits?

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

280 Group

MARCH 14, 2023

For our next installment of our Women in Product Management Series, I had the pleasure of interviewing Mina Ghaani , Director of Product Management and Web3 Product Leader at PwC. To read the entire series on Women in Product Management make sure to sign up for our newsletter. It was a very lean company. It really is.

Product Management 156

Product Management Product Manager Customer Experience User Testing 156

Userpilot

OCTOBER 13, 2022

How can product managers avoid building parity products? Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. Also, check how it fits into your product vision. What is product parity? Are you ready to dig in?

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Gainsight

JULY 11, 2023

Our team’s vision, focus, talents, and hard work were central to achieving this milestone. So around this time last year, we revisited and sharpened our vision. Our vision is to elevate customer education into a mission-critical function at every company and build the #1 platform in the category.

Education 40

Education Vision Customer Experience Differentiation 40

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. There are multiple dimensions to product strategy that need to be considered and validated.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. There are multiple dimensions to product strategy that need to be considered and validated.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

ProductPlan

AUGUST 10, 2023

Where charismatic leaders rally the troops around an ambitious vision with a massive potential payoff. Big bets have big payoffs, but there’s a reason it’s called gambling In the venture capital world, the prevailing strategy is to invest in multiple companies knowing that many will fail. Here are the four ingredients you need.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

The Product Guy

OCTOBER 18, 2019

As product managers, we need to be skilled in a variety of areas from defining features and requirements to understanding customers, analyzing usage metrics, prioritizing features, managing releases, and the list goes on. This context and focus helps to drive everything from technical decisions to design to prioritizing features.

Data Visualization 68

Data Visualization Strategy Product Management Product Manager 68

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Intercom, Inc.

MAY 19, 2020

In our model, product teams effectively own a piece of the product, and consist of a Product Manager, Designer, and a few Product Engineers. This fascinating talk by one of our Principal Engineers, Eoin Nolan, dives into the ideal balance on a high-performing product team between the three disciplines of strategy, design, and engineering.

User Testing 245

User Testing Research Software Product Research Feedback Software 245

Product Innovation Educators

APRIL 11, 2022

What product managers need to know about having an ecosystem strategy. Today we are talking about strategy. It’s an important topic because our work as product managers and innovators should be in alignment with our organization’s strategy, but strategy may not be what you think it is.

Strategy 91

Strategy Automotive Research Software Product Strategy 91

Roman Pichler

MAY 3, 2023

Adapt the Product Strategy to Respond to New Technologies Finally, you should systematically assess the impact of a new technology on the product strategy and determine if it has to be changed. I recommend that you assess the strategic impact of a technology in the form of regular, collaborative product strategy reviews.

Research Software 233

Research Software Technical Review Technology Product Research 233

Alchemer Mobile

JULY 13, 2021

A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. But product experience requires a company-wide effort that includes customer-facing teams like customer success, marketing, and account management.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Userpilot

NOVEMBER 14, 2022

How do you apply your product management skills and knowledge to build a robust product plan? It should not be confused with project planning, product strategy development , or product discovery. Product planning improves the alignment of teams and internal stakeholders with the product vision. What about product strategy?

Product Research 98

Product Research User Testing Onboarding KPIs Research Software 98

Roman Pichler

JANUARY 8, 2019

For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? Capture your decisions and document the new strategy for your product, for instance by creating a new, forward-looking Product Vision Board.

Product Research 217

Product Research Customer Experience User Testing Analytic Tools 217

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Developing a Product Strategy.

Outbound 80

Outbound Product Management Product Manager Inbound 80