Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? healthcare).

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Product Management University

SEPTEMBER 4, 2023

Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing? Your marketing messages and sales narratives always lead with the strategic customer value of the portfolio.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a product marketing role from pre-sales.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Product Management University

MARCH 24, 2021

The goal of your product strategy isn’t to p**s people off. It’s to demonstrate that your product direction is aligned with the goals and priorities of your target customers, current customers included. Product Strategy In the Ideal World…. Sales wants your product strategy aligned to its pipeline.

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Product Strategy Strategy Differentiation Vision 298

280 Group

SEPTEMBER 16, 2021

If your answer is no, it’s because it didn’t make it very far in the market. Buyers reported that the technology was too primitive for its high price point, and the console didn’t sell well among the majority of young gamers, because it was marketed toward nostalgic adults who would appreciate the old-school technology and style.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

Product Marketing 147

Product Marketing Marketing Differentiation Healthcare 147

280 Group

SEPTEMBER 17, 2019

You have to be the expert on your market and products. You need to have solid data and excellent information so that when the team or management is discussing your product or your market you are able to step in with timely and highly relevant information. Become the Expert. Tips to start. Volunteer.

Strategy 201

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Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. That’s really all a strategy is – an overarching plan that provides context and meaning to a set of actions.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. Storytelling Example. Related Articles.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

280 Group

MARCH 2, 2021

Product-Focused Teams. You’ve decided that your company needs to become more product-focused. You now have a team of Product Managers to help you achieve that goal. Who does what and how do we go about making decisions in this new, product-focused environment? Sales and Marketing teams.

Webinar 296

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280 Group

JULY 26, 2021

Download the Brief: Industry Trends in Financial Services with Product Management Transformation. According to Flexera, 54% of companies worldwide are prioritizing digital transformation, and Grandview Research projects the global digital transformation market size will reach $400.34 billion in 2021. 1: Data-Driven Innovation.

Data Visualization 317

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Lenny Rachitsky

APRIL 9, 2024

As I often do when thinking about a question, I ran a poll on Twitter and LinkedIn asking which core skills of product management folks think are most likely to be impacted/replaced by AI. That sounds a lot like a tool that would be incredibly good at identifying a clever strategy. Think about it—what is AI best at?

Data Visualization 120

Data Visualization ChatGPT Research Software Product Management 120

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 130

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Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

280 Group

MAY 12, 2021

Have you ever wondered how far back the role of Product Management goes? In his estimation, Brand Men were in charge of understanding demand for a product, creating a go-to-market strategy, and briefing upper management on the plan of action. The Modern-day Product Manager. SHOP COURSES.

Data Visualization 317

Data Visualization Analytic Tools Research Software Feedback Software 317

Product Management University

OCTOBER 16, 2023

Beyond a healthier balance sheet, why do your target customers care about cash flow relative to their big picture strategy? If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning! How about context?

Positioning 147

Positioning Product Research User Friction Differentiation 147

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

280 Group

NOVEMBER 11, 2019

To learn more about these strategies and specific actions you can take to rise in your career, join our upcoming co-hosted webinar with AIPMM, How to Accelerate Your PM Career, Part 3: Five Critical Strategies to Succeed in Your PM Career. Doug, the Product Manager. He applied the five strategies below.

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Strategy Product Management Product Manager Webinar 136

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Want to see how Userpilot can help you find market gaps?

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Product Management University

OCTOBER 11, 2023

In addition to functionality, you’re highlighting the fact that all your products reside on a common platform and the associated benefits that come with it. When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Product management has set everyone else up for success.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Roman Pichler

APRIL 3, 2018

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. The business strategy provides the company with the basis for making the right investment decisions. What is the company’s vision?

Strategy 258

Strategy Product Research Weak Development Team Systems Review 258

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Since they were not planning to win, they were always only half-hearted with their commitment, resulting in a mediocre product and low market share.

Product Strategy 148

Product Strategy Strategy Differentiation Customer Feedback 148

280 Group

MARCH 14, 2023

For our next installment of our Women in Product Management Series, I had the pleasure of interviewing Mina Ghaani , Director of Product Management and Web3 Product Leader at PwC. To read the entire series on Women in Product Management make sure to sign up for our newsletter. It really is.

Product Management 156

Product Management Product Manager Customer Experience User Testing 156

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

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Education Marketing Weak Development Team User Testing 117

B2B Product Management

JANUARY 18, 2024

It can be used as a competitive differentiation. Do a before/after video and use it for marketing. Use analytics to go deeper where customers spend more time than needed. Identify and fix those gaps. Lastly, go through the onboarding process yourself on behalf of the customer.

Customer Experience 40

Customer Experience Marketing Strategy Data Visualization 40

280 Group

FEBRUARY 1, 2022

So, you’ve gone to market – finally! After months or potentially years of toiling in the product conception phase, determining market viability, planning and developing, and getting ready for launch, your spanking-new product is out there for all the world to see. In a nutshell, that’s the product lifecycle (PLC). .

Feedback Software 296

Feedback Software Differentiation User Testing Customer Experience 296

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. So how do you ensure that your product not only lives but actually thrives? TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend.

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Product Management Product Manager User Testing Feedback Software 217

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.

Product Strategy 243

Product Strategy Product Research Strategy Technical Review 243

280 Group

MARCH 8, 2020

It’s 5 PM on a Friday, you just came home from work and are waiting to hear back from the hiring manager at the company you interviewed with last week. You are looking to make a switch, trying to break into the trendy career you’ve heard of called Product Management. The phone rings—great news, you got it! Be Customer Focused.

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Product Management Product Manager Management Management 250

280 Group

JANUARY 18, 2022

As salaries continue to rise and career paths continue to widen, it isn’t surprising that Product Management currently ranks third on Glassdoor’s list of the best jobs in America (climbing up from fifth in 2019), with over 14,000 job openings. Training as a Differentiator. Training is a differentiator.

Webinar 296

Webinar Reporting Tools Differentiation Consulting 296

280 Group

FEBRUARY 23, 2021

What is product failure, anyway? Not all failures are catastrophic where the product is pulled from the market and the company goes out of business. Failure is falling short of the strategic Objectives & Key Results (OKRs) metrics set for the product. 1: Product Doesn’t Solve the Right Problems.

Research Software 373

Research Software Reporting Tools User Testing Product Research 373

280 Group

JULY 8, 2019

However, when it comes to a career in Product Management, just focusing on strengths is not going to cut it. Product managers must think strategically about their skill sets and address their weakest areas to give their products the best chance of success.

Weak Development Team 267

Weak Development Team Data Visualization User Testing Product Research 267

280 Group

APRIL 28, 2019

In highly-competitive conditions, it is important to concentrate on the highest priorities, especially when product ideas and tasks begin to “snowball.” ” What can you do to avoid chaos and mismanagement in your product backlog? What is a Product Backlog? What Does a Typical Product Backlog Include?

Research Software 275

Research Software Feedback Software User Testing Customer Experience 275

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. That’s the beauty of a portfolio management approach that begins in product management.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael After what seemed like months of work, our product was emerging from stealth mode. We knew our market inside and out. Should we only offer the product to members or the market at large?

Product Strategy 131

Product Strategy Strategy User Testing Weak Development Team 131