Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Here’s the thing.

Product Marketing 147

Product Marketing Marketing Differentiation Healthcare 147

Dragonboat

FEBRUARY 3, 2023

Building an outcome-focused marketing roadmap is crucial for any business looking to achieve specific goals and drive success. But why is this differentiator so important? What sets apart a regular marketing roadmap from an outcome-focused one?

Roadmap 52

Roadmap Marketing Differentiation Strategy 52

280 Group

SEPTEMBER 16, 2021

If your answer is no, it’s because it didn’t make it very far in the market. Buyers reported that the technology was too primitive for its high price point, and the console didn’t sell well among the majority of young gamers, because it was marketed toward nostalgic adults who would appreciate the old-school technology and style.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. What is product differentiation?

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

The Product Coalition

JANUARY 16, 2022

When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. These are the exact questions you need to ask when creating your roadmap. In startups, it is actually the company roadmap.

Roadmap 162

Roadmap Data Visualization Customer Experience User Testing 162

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. What is product marketing?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. First, a product strategy is NOT a product roadmap. ” Similarly, a product strategy is NOT a marketing plan.

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Differentiation Product Strategy Strategy Marketing 52

Dear Strategy

OCTOBER 1, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. Key Takeaways: A product strategy and a go-to-market plan are two distinctly different, yet very much coordinated planning tools.

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Differentiation Strategy Product Strategy Marketing 52

Department of Product

AUGUST 11, 2020

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. In crowded markets, the more competitors, the more certain we are that what our competitors are doing must be the right solution to all possible known problems.

Differentiation 52

Differentiation Feedback Software Product Research User Testing 52

Usersnap

NOVEMBER 10, 2023

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. So how to create and present roadmaps effectively?

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Product Management University

OCTOBER 16, 2023

It gives sales and marketing a powerful story and most importantly one that’s simple to internalize and repeat because it’s customer centric, not product centric. This is what differentiates you more than anything. Since this series is all about ripple effect, let’s look at the strategic ripple effect of strong portfolio positioning.

Positioning 147

Positioning Product Research User Friction Differentiation 147

280 Group

APRIL 1, 2020

Product Management is the perfect role, because we look at what does the market need, how can we fill that need and how do we get it out there in the market. It was a great training ground and I learned how to work with manufacturing, engineering, and marketing multi-functional teams. That was like getting a second MBA.

Analytic Tools 200

Analytic Tools Data Visualization Marketing Product Management 200

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Product Management University

OCTOBER 11, 2023

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Problem 3 Product managers are now forced to erect detour signs all over their roadmaps to get customers up and running (…we need the revenue). Product marketing now has a differentiating message to fill the pipeline.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc. ” Attribution.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc. ” Attribution.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

ProductCraft

APRIL 7, 2020

At their best, product roadmaps provide a visual representation of a company’s strategy and align engineering, marketing, sales, support, and the C-suite around a shared document. In addition, the optimal product roadmap inspires innovation by revealing your product’s strongest differentiators.

Roadmap 88

Roadmap Differentiation Document Engineering 88

ProductPlan

MARCH 5, 2021

This article tackles one of the areas that gets the most interest from product managers: how can they use an essentialist approach to create and communicate better product roadmaps ? To ensure you’re adding the right features and initiatives to your product roadmap, I’ve outlined several suggestions here. Start with the product vision.

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Roadmap Customer Experience Product Research Vision 122

Ask Benny

NOVEMBER 30, 2018

How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Modify the roadmap based on their input if needed.

Roadmap 133

Roadmap Customer Experience User Testing Vision 133

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Let’s get started! Book a demo to learn more!

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

nulab

MARCH 5, 2021

A product roadmap is essentially a map that guides you through your product launch, from day one all the way through to the end. What is a product roadmap? A product roadmap is a summary of your project from start to finish. A product roadmap is a summary of your project from start to finish. It helps you track progress.

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Roadmap Weak Development Team Customer Experience Vision 114

Mind the Product

SEPTEMBER 2, 2019

If you were to ask me whether you, as a product manager , should you always listen to market feedback? Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses. My answer would be yes, definitely. Here’s why. Common B2B Feedback Traps.

User Testing 105

User Testing Customer Feedback Feedback Software Marketing 105

Ask Benny

JANUARY 25, 2020

How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Modify the roadmap based on their input if needed.

Roadmap 97

Roadmap Customer Experience User Testing Vision 97

280 Group

FEBRUARY 1, 2022

So, you’ve gone to market – finally! After months or potentially years of toiling in the product conception phase, determining market viability, planning and developing, and getting ready for launch, your spanking-new product is out there for all the world to see. Crack open the champagne! . But wait: your work isn’t over yet.

Feedback Software 296

Feedback Software Differentiation User Testing Customer Experience 296

ProductPlan

JUNE 18, 2021

But if there’s one part of product management that needs IMPACT more than anywhere else, it’s roadmapping. Roadmaps set the tone for the coming months and years. Not to mention they dictate what marketing and sales will be able to promote and sell going forward. Laying the groundwork for a roadmap with IMPACT.

Roadmap 64

Roadmap User Testing Customer Feedback Vision 64

280 Group

JANUARY 18, 2022

Training as a Differentiator. Training is a differentiator. Roger Snyder is a Principal Consultant/Trainer, and VP of Marketing at 280 Group. He specializes in improving product strategy development, implementing full product lifecycle processes, and roadmap development and evolution. Which Skills Matter, When?

Webinar 296

Webinar Reporting Tools Differentiation Consulting 296

Tyner Blain

NOVEMBER 26, 2018

As Steven Haines first told me, “strategy first, roadmap second.” Strategy defines the context for product strategy, and your product roadmap is a planning (and communication) tool for executing your product strategy. In the model, we frame each market problem (for CGMs, for people with type 1 diabetes) as being one of.

Marketing 83

Marketing Research Software Feedback Software Differentiation 83

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Product Development.

Feedback Software 98

Feedback Software Product Research Research Software Product Marketing 98

Ask Benny

JANUARY 25, 2020

, How to effectively build and manage your roadmap and your stakeholders’ expectations. ,, The Roadmap Challenge. The major reason for this challenge is that the roadmap is not just a tool for a product manager to properly plan. On top of that, your roadmap is also your commitment to your customers.

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Roadmap Customer Experience User Testing Vision 78

People-First Product Leadership

DECEMBER 20, 2023

Part 3 brings together the Product specific Vision, Roadmap and Goals. Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. You’ve met the people.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

280 Group

MAY 12, 2021

In his estimation, Brand Men were in charge of understanding demand for a product, creating a go-to-market strategy, and briefing upper management on the plan of action. Once the product roadmap is approved, there’s more hard work ahead.

Data Visualization 317

Data Visualization Analytic Tools Research Software Feedback Software 317

Intercom, Inc.

SEPTEMBER 22, 2022

. “We believe that our ability to deliver in-context conversations sets us apart, as well as our ability to define and deliver on our vision” Intercom received a differentiated rating – the highest score possible – in two criteria: conversation delivery and roadmap. Download the Forrester Report here.

Reporting Tools 104

Reporting Tools Naming Artificial Inteligence Differentiation 104

Product Warrior

MARCH 9, 2023

Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. What happens when you show a senior leader a roadmap? Product leaders need to create confidence by using the value drivers of their product strategy to frame the roadmap - or in some cases replace it.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. What happens when you show a senior leader a roadmap? Product leaders need to create confidence by using the value drivers of their product strategy to frame the roadmap - or in some cases replace it.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

280 Group

NOVEMBER 1, 2021

The customer journey is a phrase that’s received a lot of love in recent years, as the customer experience continues to be the key differentiator of a brand’s success. Roger Snyder is a Principal Consultant/Trainer, and VP of Marketing at 280 Group. faster and increase customer lifetime value by 1.6X more than other companies.

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Webinar User Testing Customer Experience Research Software 295