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Sustainable Product Strategy: How to Move from Outputs to Outcomes

Amplitude

Product managers and their teams almost always inform their roadmaps based on various data, market and user insights. You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. Start with company vision and direction. Everything flows from this vision.

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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

Startups often struggle to communicate the value of their products, particularly in sales meetings. From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and sceptical – many companies struggle to connect authentically with customers in a way that generates deals.

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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

This guide to portfolio product management and marketing answers the following seven questions. How Does Portfolio Product Management Impact Product Marketing? Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined. Vertical Market Segmentation.

Marketing 130
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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Segmentation. Let’s say all 20 products have three market segments in common. Number two is BIG!

B2B 100