Mixpanel

NOVEMBER 9, 2020

In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion. Analysis depth vs. breadth. Analysis depth vs. breadth.

Data Visualization 111

Data Visualization Analytic Tools Differentiation User Testing 111

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. It’s an important tool, but it is not a strategy. It’s an important tool, but it is not a strategy.”

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

280 Group

APRIL 13, 2023

In this entry, we’ll explore ways PMs can leverage ChatGPT to help with product discovery. ( Read Part 1, “Using ChatGPT as a Product Management Tool”, here ). However, it also tells us the market is becoming increasingly crowded and competitive. At a high level, we can determine competition is high.

ChatGPT 348

ChatGPT Research Software Banking Product Research 348

Dear Strategy

OCTOBER 1, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. Visit Our Blog to read the full post that goes along with this episode.

Differentiation 52

Differentiation Strategy Product Strategy Marketing 52

The Secret PM Handbook

AUGUST 22, 2016

Tools For What We Do. As a product manager, I’d like to find some tools that help me do my job. Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Tools for building the solution and managing that process are a dime a dozen.

Research Software 170

Research Software Feedback Software User Testing Product Management 170

Userpilot

AUGUST 31, 2023

Heap and Google Analytics are popular product analytics tools that help businesses pursue product growth with data-driven insights. In this article, we’ll go through the main differences between both tools to help you understand which one is better for you. What is Google Analytics?

Data Visualization 104

Data Visualization Analytic Tools Feedback Software Reporting Tools 104

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. Take market requirements for example. Storytelling Example.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Growth marketers are more oriented to leverage tools and marketing channels to drive growth by both acquiring and retaining customers at all costs.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

280 Group

JANUARY 18, 2022

Training as a Differentiator. Training is a differentiator. An assessment tool can help you navigate your career path by providing an understanding of how your skills compare against a global benchmark, across industries, and how best to get to your next milestone. Here is a sneak peek at what you will walk away with.

Webinar 296

Webinar Reporting Tools Differentiation Consulting 296

280 Group

FEBRUARY 1, 2022

So, you’ve gone to market – finally! After months or potentially years of toiling in the product conception phase, determining market viability, planning and developing, and getting ready for launch, your spanking-new product is out there for all the world to see. Crack open the champagne! . But wait: your work isn’t over yet.

Feedback Software 296

Feedback Software Differentiation User Testing Customer Experience 296

Userpilot

AUGUST 31, 2023

Heap and Google Analytics are popular product analytics tools that help businesses pursue product growth with data-driven insights. In this article, we'll go through the main differences between both tools to help you understand which one is better for you. What is Google Analytics?

Data Visualization 59

Data Visualization Analytic Tools Feedback Software Reporting Tools 59

Alchemer Mobile

OCTOBER 22, 2019

A skillful designer, the right combination of design elements, or the tool used to create it? Today’s market is full of tools that can help you visualize your concept and create a really good UI even if you are not a Photoshop guru. So, what actually differentiates a good UI design from a bad one?

User Testing 133

User Testing Customer Experience Weak Development Team UX 133

Userpilot

MAY 30, 2022

Adopting a needs-based segmentation approach leads to a clearer understanding of the market and better-tailored messages for customer segments. You can use needs-based segmentation for marketing, onboarding, lead generation, and creating a strong value proposition for your business. What is needs-based segmentation?

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Product Development.

Feedback Software 98

Feedback Software Product Research Research Software Product Marketing 98

280 Group

NOVEMBER 1, 2021

The customer journey is a phrase that’s received a lot of love in recent years, as the customer experience continues to be the key differentiator of a brand’s success. Along with these questions, Product Managers can analyze the customer journey using other tools, such as the “Jobs-To-Be-Done” framework. more than other companies.

Webinar 295

Webinar User Testing Customer Experience Research Software 295

Userpilot

FEBRUARY 25, 2024

Predictive analytics are driving business decisions such as product and marketing strategy. No-code tools are making complex tasks simple, such as building in-app product tours. Companies are going beyond product marketing and investing in content marketing to deliver value to users. Feature tags in Userpilot.

Analytic Tools 105

Analytic Tools Data Visualization User Testing Reporting Tools 105

280 Group

NOVEMBER 9, 2023

As technology continues to reshape consumer behaviors and preferences, some have begun to question the value of personas as a tool in the product manager’s arsenal. Despite their potential to unify teams and drive product success, personas can sometimes become more of a hindrance than a helpful tool.

Research Software 194

Research Software User Testing Customer Experience Development Team Review 194

Userpilot

APRIL 22, 2024

Product feature analysis is a powerful tool in the SaaS product manager’s arsenal. TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. This article aims to simplify feature analysis. We cover: Types of product features.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Weak Development Team 96

280 Group

JULY 26, 2021

According to Flexera, 54% of companies worldwide are prioritizing digital transformation, and Grandview Research projects the global digital transformation market size will reach $400.34 2: Customer Experience and Competitive Differentiation. 3: AI-Powered Tools and Services. billion in 2021. Today, more than 50% of U.S.

Data Visualization 317

Data Visualization Reporting Tools Research Software Analytic Tools 317

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? As a result, digital technologies are being seen as the critical differentiators they are.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

280 Group

MAY 12, 2021

In his estimation, Brand Men were in charge of understanding demand for a product, creating a go-to-market strategy, and briefing upper management on the plan of action. McElroy wrote a groundbreaking memo , which articulately described the role and responsibilities of “Brand Men.”

Data Visualization 317

Data Visualization Analytic Tools Research Software Feedback Software 317

Intercom, Inc.

JUNE 2, 2021

Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? At the execution level, does this project contribute directly to differentiation or closing product gaps? Here’s a breakdown of each part. Innovation. How to rank.

Customer Experience 251

Customer Experience Framework Feedback Software Analytic Tools 251

UX Planet

FEBRUARY 22, 2024

5-step process The Jobs to Be Done (JTBD) is a powerful tool in product design that helps teams focus on understanding the needs and objectives of their customers rather than just the product itself. This can reveal gaps in the market and opportunities for differentiation. Think beyond current market offerings.

Product Research 91

Product Research User Testing User Friction Customer Feedback 91

Intercom, Inc.

JUNE 22, 2021

More than ever, companies are adopting sales tools that allow them to meet their prospects at the right time, leverage sales intelligence to meet them in the right context, and easily integrate with other tools to effortlessly deliver a seamless sales experience. Streamline workflows with better tools (not more tools).

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Since they were not planning to win, they were always only half-hearted with their commitment, resulting in a mediocre product and low market share.

Product Strategy 148

Product Strategy Strategy Differentiation Customer Feedback 148

The Product Coalition

JUNE 14, 2020

All of these products had a huge Total Addressable Market (TAM), and were clearly Feasible, but failed to differentiate themselves in any meaningful way. The market subsequently allowed them to slide into obscurity. Here again, the concern mainly is that there has be enough of a market that the business has a shot at success.

Technical Review 78

Technical Review Marketing Data Visualization Analytic Tools 78

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. Carry out qualitative market research like direct observation and problem interviews.

Vision 300

Vision User Testing Research Software Product Research 300

280 Group

MARCH 29, 2020

New online version of our flagship Optimal Product Management and Product Marketing course supports continued training and career advancement for Product Managers everywhere. 280 Group announced today availability of a new offering, Online Optimal Product Management and Product Marketing (Online OPM). Interactive and hands-on. “We

Customer Experience 272

Customer Experience Travel Differentiation User Testing 272

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Haines-Group

OCTOBER 11, 2023

A product team with an outcome focus drills deep enough to unearth those latent needs and, in turn, opens the door for differentiated innovation. Imagine a dedicated product manager for a tool manufacturer who scrupulously collects VOC from the customer base concerning what they think would make for a better drill.

Feedback Software 78

Feedback Software Customer Feedback Differentiation User Testing 78

280 Group

SEPTEMBER 20, 2021

Marketing professionals will tell you that it’s impossible to promote a product or service if you don’t know who needs your product or why they need it. In marketing speak, this is called “ market segmentation.” Brad is turned off by marketing speak —he wants just the facts. What Is a Persona?

Data Visualization 295

Data Visualization Research Software Product Research User Testing 295

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. Risk losing competitive advantage.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Intercom, Inc.

SEPTEMBER 22, 2022

. “We believe that our ability to deliver in-context conversations sets us apart, as well as our ability to define and deliver on our vision” Intercom received a differentiated rating – the highest score possible – in two criteria: conversation delivery and roadmap. Evaluation criteria. Download the Forrester Report here.

Reporting Tools 104

Reporting Tools Naming Artificial Inteligence Differentiation 104

The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? By providing a more ethical alternative in the smartphone market, Fairphone embodies a strong purpose: to drive change in the industry and show that a more sustainable, fair approach is possible and viable. Sweat broke out as I panicked, exacerbated by the nuclear summer outside.

Weak Development Team 140

Weak Development Team Customer Experience Technical Review Customer Feedback 140

The Product Coalition

JULY 9, 2023

This experience has given me a deep understanding of what differentiates an amazing product manager from an average one. And what truly sets them apart goes beyond technical skills, knowledge of frameworks, or tools. Product managers work closely with various teams, such as designers, engineers, and marketers.

Research Software 141

Research Software Feedback Software Product Management Product Manager 141