Product Innovation Educators

FEBRUARY 3, 2025

The episode contrasts Clayton Christensen’s consumer demand approach with Tony Ulwick’s job analysis perspective, while providing practical guidance for conducting customer interviews and prioritizing product improvements. We meet virtually 75 minutes a week for 9 weeks.

User Testing 183

User Testing Product Research Research Software Customer Experience 183

Mind the Product

AUGUST 24, 2018

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook , tackles the key components of product/market fit and how to achieve it.

User Testing 188

User Testing Product Marketing Marketing Customer Experience 188

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Mixpanel

NOVEMBER 9, 2020

However, they don’t meet everyone’s data needs—particularly product teams’ BI tools are great at visualizing any data that can be queried from a data warehouse. All companies, from early-stage startups to Fortune 500 corporations, engage in product development. Ready to get started? Talk to a specialist today.

Data Visualization 111

Data Visualization Analytic Tools Differentiation User Testing 111

Roman Pichler

AUGUST 11, 2020

Therefore, choose a specific market segment and develop a product for the few, not the many, as Steve Blank suggested , particularly when you manage a new or young product. Additionally, involve the stakeholders in creating the product vision board but do not allow individuals to dominate and force their ideas onto the group.

Vision 348

Vision User Testing Product Research Research Software 348

Product Innovation Educators

MAY 24, 2021

Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. We’re differentiating by allowing a lot of PMs to collaborate.

Product Research 211

Product Research Differentiation Customer Feedback Enterprise 211

Product Management University

AUGUST 15, 2023

Every one of those product plans is a good plan if it supports the company’s strategic goals, but then it becomes highly subjective (and political) as to which plans contribute the most to the company’s goals. Those market segment priorities are just as valuable for product marketing and sales as they are product management.

Product Management 246

Product Management Product Manager White Paper Management 246

Roman Pichler

OCTOBER 6, 2020

What makes the product stand out? For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Meeting users and customers, at least in form of a video call, not only helps you validate your assumptions and develop new ideas. And if so, what are the consequences for your product?

Product Research 296

Product Research Technical Review Feedback Software Research Software 296

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Product Innovation Educators

SEPTEMBER 2, 2024

Many product managers and engineers default to cost-based pricing, but this approach often leaves money on the table and fails to capture the true value of innovative products. Key Considerations in Value-Based Pricing Differential Value: Understanding what makes your product different from alternatives in the market.

User Testing 280

User Testing Product Research Market Research Research Software 280

Sachin Rekhi

AUGUST 16, 2015

In my previous post I detailed how I typically go about documenting the initial set of product/market fit hypotheses for an early stage startup and each of the key elements that are important to capture as part of it. Now it's time to walk the customer through your solution and it's differentiation. The Solution.

User Testing 132

User Testing User Friction Customer Feedback Product Marketing 132

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Product Management University

OCTOBER 10, 2023

My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. None of your products on their own deliver the broad impact your customers are looking for.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

The Product Guy

SEPTEMBER 27, 2016

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel. Dominic Gadoury Director Product Management, ADP.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Product Innovation Educators

MAY 24, 2021

Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. We’re differentiating by allowing a lot of PMs to collaborate.

Product Research 156

Product Research Differentiation Customer Feedback Enterprise 156

Product Management University

OCTOBER 11, 2023

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. The transition meeting with customer on-boarding is complete and it’s time to make sure customers get the value they expected. Product management has set everyone else up for success.

Product Research 130

Product Research Feedback Software Differentiation Management 130

The Product Guy

OCTOBER 25, 2016

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel. Dominic Gadoury Director Product Management, ADP.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Product Management University

MARCH 30, 2023

That same messaging also helps the sales force talk the talk credibly to ensure continuity between the marketing messages and the sales process, and that credibility may be the one thing that ultimately differentiates you from the competition. Want to learn more effective product marketing strategies?

B2B 130

B2B Marketing Customer Experience Healthcare 130

Mind the Product

SEPTEMBER 16, 2019

Taking an evidence-based approach to building product is, I’ve found, the only way to avoid this trap. What’s the best, lightest solution to meet these needs? Your job as a product manager is to help your squad to answer these questions, fast. It will help you all collectively to realize a more effective product experience.

User Testing 164

User Testing Product Research Data Visualization Customer Experience 164

Product Management University

OCTOBER 13, 2023

product management publishes a feature release schedule for every product. product marketing positions the value of those features for every product. sales demonstrates and sells the value of those features for every product. customer on-boarding configures features for the customer for each product.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Marketing 103

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product Coalition

MARCH 5, 2023

Product-Led Growth practice lead, Dave Boyce describes the distinction between finding product-market fit (PMF) versus finding go-to-market fit (GTMF). By Tremis Skeete , for Product Coalition Getting the product right and ready before launch is critical for digital product businesses.

User Testing 147

User Testing Startups Customer Experience Product Research 147

Roman Pichler

DECEMBER 3, 2019

A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Competition : Are your competitors launching new products or features?

Technical Review 184

Technical Review Product Strategy Strategy Workshop 184

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

ProductPlan

AUGUST 4, 2020

A great example of this mindset was when I was part of a team that launched the online meeting software GoToMeeting. Our team concluded that we could get our MVP to market with half the features. Yet that wasn’t enough to have a product that stood out from a vast field of online meeting competitors.

Weak Development Team 126

Weak Development Team Product Research User Testing Differentiation 126

Product Management University

OCTOBER 23, 2023

With strong top-down discovery as the foundation, product managers collaborate and build products that make users better at their jobs in ways that have measurable strategic value to the customer (and to your own organization).

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

The Product Coalition

FEBRUARY 26, 2022

Why have Product Managers stopped speaking to customers? Very sadly, most product managers I meet today no longer talk directly to customers regularly. I ran a survey with industry insiders and at least 50% of all product managers who responded haven’t spoken to a customer recently. too many meetings.

User Testing 201

User Testing Weak Development Team Customer Experience Customer Feedback 201

Product Management University

APRIL 15, 2018

Everyone knows what it is – it’s simple and meets the most basic criteria for a dessert. Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Solution selling is like vanilla ice cream. It’s not wrong or bad.

Product Management 113

Product Management Product Manager Differentiation Document 113

The Product Guy

JANUARY 5, 2017

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel. Dominic Gadoury Director Product Management, ADP.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Userpilot

OCTOBER 16, 2022

If you just meet minimum expectations, you’re just about fulfilling the bottom limit of the desires of your users. Next, remember to keep your vision at the center of your product enhancements. Another helpful tactic to drive delight is to lean into differentiation : what do you do differently from the competition?

User Testing 111

User Testing Feedback Software Research Software Customer Experience 111

Userpilot

JULY 29, 2024

Whiteboard template includes mission, pricing, features, strengths, weaknesses, and differentiators , helping teams visually map and compare competitors. Understanding this distinction through effective product market research helps you better identify competitors and position your product. Zoom uses viral growth.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Product Management University

APRIL 8, 2024

It outlines the market segments most conducive to meeting your strategic and financial goals, and the business solutions (not to be confused with product solutions) required to capitalize on the growth potential of those markets. Pepper in some competitive differentiation. It all starts with product management.

Leadership 147

Leadership Marketing Product Management Product Manager 147