ProductPlan

MARCH 17, 2020

How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Userpilot

APRIL 8, 2022

Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. From the get-go, Joanna was responsible for managing and growing the company via strategy, sales and funding as well as cultivating the company culture. This could be: Price.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Intercom, Inc.

JUNE 22, 2020

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Their ability to be leveraged for both web and mobile applications make them a key component of a cohesive marketing and support strategy. Provide an easy exit.

Feedback Software 235

Feedback Software Messaging User Testing Customer Experience 235

Sachin Rekhi

AUGUST 6, 2015

This is what will help differentiate your solution from just a "vitamin" to being a "pain killer" if you are addressing problems so painful that any improvement to the problem space would be a welcome addition to your target audience. Strategic Differentiation. Acquisition Strategy. Or to sell it through an outbound sales team?

User Testing 118

User Testing Document Product Marketing Marketing 118

Andrew Chen

JUNE 26, 2017

Outbound used to be painstaking and manual. Today, there are many sales tools that make outbound more accessible (Mixmax, Outreach, insidesales.com etc), which automates part of the process but also generates more noise and competition. Products trying to deepen differentiation by solving hard(er) problems/tech.

Analytic Tools 111

Analytic Tools Reporting Tools Data Visualization Outbound 111

nulab

MAY 10, 2019

To improve your competitive advantage, you first need to decide which of the following two leadership strategies your business will follow. Organizations that operate a cost leadership strategy are extremely efficient. Differentiation. Differentiation leadership examples include Dyson and Apple. Outbound Logistics.

Research Software 47

Research Software Differentiation Airlines Outbound 47

Intercom, Inc.

FEBRUARY 5, 2019

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Brian Balfour

AUGUST 3, 2017

As a result they've differentiated their product on the things that enterprise customers care about: customization, security, and scale (that's their Market Product Fit). Because of that, they use Outbound Sales to sell (Product Channel Fit). Marketo Their market is the enterprise. HubSpot Their market is the mid-market.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Gainsight

OCTOBER 23, 2019

Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was going extinct, and instead of interrupting people to get their attention, you needed to start attracting an engaged audience to grow bigger and better. You’re building differentiation through the customer experience.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

Intercom, Inc.

AUGUST 1, 2019

This week, I invited Michael to come on the show and tell us about their growth strategy. Is that part of the strategy as well? Align your business strategy around solving problems. The differentiated insight was that everybody in a startup is searching “How do I set up payroll for a startup?” billion dollars.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Intercom, Inc.

JULY 29, 2021

We recently sat down with Mark to chat about onboarding in a hypergrowth environment, how that strategy played as the pandemic unfolded, and why taking care of your team is actually the best way to take great care of your customers. We have business development doing inbound and outbound. We have SMB mid-market enterprise.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

280 Group

JUNE 18, 2020

It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus. Both roles and responsibilities need to understand customer needs, the market situation, the competitive landscape, and pricing strategy, for example. Develops the go-to-market strategy and marketing plan.

Product Marketing 266

Product Marketing Marketing Product Management Product Manager 266

Intercom, Inc.

JULY 13, 2018

In today’s world, you’ll only win by acquiring customers in a way that differentiates you from the crowd and builds an enthusiastic customer base that sticks around. Go to town on channels that you can turn on and off, like outbound or cold email or advertising. There are a billion emails sent every day by MailChimp alone.

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Userpilot

AUGUST 23, 2023

Insights into customer needs and customer pain points will guide your technology development while helping you refine your marketing strategies — offering a cost advantage over your competitors who’ll need to spend more on broad advertising campaigns. Customer pain points. Decision-making. Competitive advantage.

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Bain Public

JANUARY 10, 2023

What are the various strategies the product needs to be able to achieve in order to differentiate itself on the market and not be cloned by competitors? And well, as well as what are the various tactics that align themselves with each strategy? What aligns with this strategy here of anti-IP?

Roadmap 52

Roadmap Customer Experience Outbound Leadership 52

Intercom, Inc.

JUNE 8, 2021

This is the final post in our series exploring the findings from Drive Conversational Experiences for a Future-Ready Customer Support Strategy , a commissioned study conducted by Forrester Consulting on behalf of Intercom in April 2021. Outbound messaging (70%). You can read the other posts in this series here. Personalization (66%).

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Intercom, Inc.

JANUARY 11, 2023

When trying to sell to enterprise, take into account all the potential users and stakeholders and create a multithread, go-to-market strategy that aligns with the whole business. There are people that are going to sign up for the product, and there are people that you’re going to reach out to through outbound.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Intercom, Inc.

JULY 19, 2021

What’s more, Forrester’s study, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed how conversational support can fuel customer retention and business growth across the entire business. Previously, it was ranked fifth for channel usage; now, it’s the second most used channel. Increased ROI (54%).

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

APRIL 30, 2020

As a quick note, this is where “customer success” differentiates itself from “customer service and support”: While customer service and support are offered upon request, customer success teams should often be facilitating engagement with their users at various times throughout their journey.).

Reporting Tools 97

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 97

Business of Software Conference

MAY 21, 2020

What we’ll do is we’ll start off with a high level strategy in terms of growing our team and give some insight into our candidate value proposition. High-level Strategy. There’s inbound hiring and there’s outbound hiring. Outbound hiring is the opposite. That’s a form of outbound hiring.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Userpilot

APRIL 30, 2020

As a quick note, this is where “customer success” differentiates itself from “customer service and support”: While customer service and support are offered upon request, customer success teams should often be facilitating engagement with their users at various times throughout their journey.).

Customer Experience 52

Customer Experience User Testing Feedback Software Onboarding KPIs 52

Andrew Chen

MARCH 18, 2019

Or technology differentiation! However, the better observation is that if you are starting a brand new company, then you have the opportunity to both pick the idea — and have a hypothesis about product/market fit — as well as to pick its growth strategy at the same time. Stay outbound. What is your advice for startup CEOs?

User Testing 94

User Testing Data Visualization Customer Experience Customer Feedback 94

Andrew Chen

MARCH 18, 2019

Or technology differentiation! However, the better observation is that if you are starting a brand new company, then you have the opportunity to both pick the idea — and have a hypothesis about product/market fit — as well as to pick its growth strategy at the same time. Stay outbound. What is your advice for startup CEOs?

User Testing 40

User Testing Data Visualization Customer Experience Customer Feedback 40

Gainsight

DECEMBER 23, 2019

For SMB you want to have more of a one to many strategy. A million things going on outbound-driven, rapidly changing. You take a look at what CSM’s who are being most successful versus some of the CSMs who are really struggling. You have to have an understanding of how much of your business is enterprise versus SMB.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52