Differentiation Product Goals Roadmap Vision 
People-First Product Leadership
DECEMBER 20, 2023
Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 2, we continued the organizational journey by defining the Strategy and Goals. Part 3 brings together the Product specific Vision, Roadmap and Goals.
Userpilot
OCTOBER 25, 2022
Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. They tell the product management team what they need to achieve. What is product strategy?
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Pragmatic Marketing
JANUARY 17, 2017
We’ve all heard about “strategic” product roadmaps. A roadmap is a plan for your strategy that maps out the direction of your product. Ideally, it’s a high-level visual summary that helps product managers get everyone on the same page. A product roadmap isn’t simply a list of features or the backlog.
Userpilot
SEPTEMBER 14, 2023
TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team.
Roman Pichler
FEBRUARY 14, 2023
It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1] What’s more, you’ll struggle to determine the right product backlog items. It therefore offers only limited support for product people.
ProductPlan
FEBRUARY 18, 2020
It specifically identifies how the product will help the company meet its goals. Once defined, the product strategy should drive every downstream decision. It’s a superset of the product vision , goals, target markets, differentiators, and initiatives.
Product Solving
AUGUST 26, 2020
Both features add friction to the product, not eliminate it. Adding friction in key parts of the product likely wasn't on the roadmap for Zoom , but responding to issues and adding it in was the right decision. Go back to your product goals, 2. Define your biggest differentiator, 3. Think like your users.
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