5 Truths of Building a Product Launch Strategy

Amplitude

A lot of teams obsess about getting everything perfect for product launch day. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. In the Mad Men world of marketing, a huge launch day could be vital in building hype.

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Today we're joined by Marcus Andrews Principal Product Marketing Manager at HubSpot, and we're going to just kind of dig in, as from a practitioner’s view on the street, how product marketing is handled at HubSpot - welcome Marcus.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Today we're joined by Marcus Andrews Principal Product Marketing Manager at HubSpot, and we're going to just kind of dig in, as from a practitioner’s view on the street, how product marketing is handled at HubSpot - welcome Marcus.

Why do 40% of product launches fail?

BrainMates

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. Kent Weathers knows a bit about Product success, and failure. So, why does Kent think product launches fail? lack of effective product marketing.

How to evolve product launches as you grow

Inside Intercom

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years. Our go-to-market teams have grown immensely, meaning more specialists and larger cross-collaborative teams for each launch.

The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc. Lack of interest is the first, most important reason customers don’t buy a new product and simply ignore the offer.

Creating and Marketing Cybersecurity Products by Richard Reiner

Mind the Product

In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space. When launching a new product, knowing that customers have a need for a solution you offer is only part of the process. When new competitors enter a market that your company’s product once dominated, it can be tempting to rest on your laurels.

Managing Manufactured Products: Preparing to Launch

Mind the Product

In this third post in his series on product management for manufactured products, Dustin Levy looks at how you prepare for launch. Often, these prototypes will demonstrate selected features or subsystems of the final product you intend to launch. Once all features and subsystems are developed, you will begin to prepare for production readiness. In some organizations, production readiness and launch are synonymous. Setting the Launch Date.

Demo 85

Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. Regardless, both of these distinct roles are essential to product success. It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus. Product Life Cycle in the Lives of the PM & PMM.

7 Ways API & SDK Solutions Help Product Managers Move Faster

The Product Coalition

As a result, the best product managers thrive on their ability to move quickly, minimizing time to market for feature releases. Designed to streamline product development workflows, third-party APIs and SDKs make up one popular and powerful category of such tools.

What 14 startup investors and advisors taught us about chasing (and finding) product-market fit

Mixpanel

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. The problem with defining product-market fit.

Transitioning to Product from a Functional Role

Mind the Product

If you speak to five product managers about how they got their jobs, you’re likely to receive five different answers. Transitioning from a functional role such as marketing or engineering to product can seem daunting, especially if your education and experience aren’t specifically tailored to product, but it can be done. Why Is Product Management Growing in Popularity? Making the Transition to Product. So what skills do you need to move to a product role?

5 Lessons in Designing Physical Products for Software Product Managers

Mind the Product

In 2009, I’d already had 15-year career in the tech industry, mainly as a product manager at software companies like Microsoft and Adobe. But that year, I decided to take the plunge into physical products, launching KOR Water with my partner Eric Barnes. Ultimately we did reach some pretty lofty heights, but as tech industry folk we were on a steep learning curve in order to achieve success in this very different world of physical products.

How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. Given how new and versatile the role is, product marketing management is also probably the least standardized role in tech companies, which makes the process of becoming a PMM quite obtuse and vague. Product Marketing Management

What Skills Does a Product Manager Need?

BrainStation Product Management

Product Managers have the enviable job of taking a product from its roots as an idea and steering its lifecycle through launch and beyond. Often referred to as “mini-CEOs” of a product, these specialists must possess a wide variety of skills and competencies to propel a product to success. Unsurprisingly, LinkedIn now lists Product Manager as one of the most promising jobs , s these roles saw a 30 percent year-over-year growth rate in job openings.

What is PARO? Product Activation Rate Optimization – how to activate more users and achieve higher growth

Userpilot

If you’re a SaaS company that wants to grow faster, you should definitely be thinking about Product Activation Rate Optimization: raising the percentage of users who stick around long enough to experience the value of your product. What is Product Activation?

The Activities of a Strategic Product Manager

ProductPlan

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy.

How startups die from their addiction to paid marketing

Andrew Chen

A familiar story: New product launches. The product is low freq – gotta spend to grow. They’ll come in to copy not just your product, but also ad messaging and creative. It’s much harder to fix the underlying issues – creating real moats, product differentiation, doing deeper adtech integrations. If your product has network effects that kick in after an activation point and really scale, you can use paid to help bootstrap that.

Product Requirements: Using a Written or Visual Framework

Mind the Product

There’s a lot of variation in how companies document product requirements. Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. Some product teams are moving away from written PRDs to visual artifacts like mockups and prototypes. As firms move faster and pivot more, perhaps it’s time to reconsider how best to capture product requirements.

Branding Yourself as a Product

Pragmatic Marketing

You are a product. And if you are the product, why not manage your personal brand like a product? Your Career and the Product Lifecycle. Just like in a product lifecycle, though, there will be times when your industry and technology evolve. What you need is a product strategy. How do you leverage your skills to ensure a triumphant product launch and continued relevancy and success? Launching: Version 1.0. You As the Product.

How Are Product Management and Project Management Different And How Do They Partner To Drive Business Success?

Sequent Learning

While big ideas are great, they typically don’t become a product without a market need and an execution plan. That’s why Product and Project Management are so critical to the success of today’s organizations, regardless of whether they’re selling products or services. Product Management vs. Project Management. Product Managers are the product or product line “mini-business” owners. They lead cross-functional product teams.

What Skills Does a Product Manager Need?

BrainStation Product Management

Product Managers have the enviable job of taking a product from its roots as an idea and steering its lifecycle through launch and beyond. Often referred to as “mini-CEOs” of a product, these specialists must possess a wide variety of skills and competencies to propel a product to success. Unsurprisingly, LinkedIn now lists Product Manager as one of the most promising jobs , s these roles saw a 30 percent year-over-year growth rate in job openings.

How to Shift to Product-Led Growth, Featuring Wes Bush

ProductPlan

Making a shift to product-led growth sounds pretty appealing, especially to product managers. But unless your company offers paid services along with its line of products, how is this different from “regular” growth? What is Product-Led Growth? Product.

How To Ace Your Product Management Interview

Sachin Rekhi

The area I most often get asked to help product managers on is preparing them for their upcoming product management interviews. Given that I’ve evaluated hundreds of product management candidates, I wanted to share a set of sample interview questions I might ask and what I’m specifically evaluating on to discern whether they are a great product management candidate. I want to understand how much of the product development process did they actually drive.

Method Implementation for Cross-Functional Teams (Pragmatic Live Transcripts)

Pragmatic Marketing

How do you create a cohesive approach to product methodology when working with cross-functional teams? Neal Watkins of BAE Systems gives us his advice based on his five year experience with his product team at BAE and describes his newly defined processes, the importance of a universal language within a company, and how he’s learned that the correct input drives the correct output in regard to creating products that customers love. What was the state of product?

Method Implementation for Cross-Functional Teams (Pragmatic Live Transcripts)

Pragmatic Marketing

How do you create a cohesive approach to product methodology when working with cross-functional teams? Neal Watkins of BAE Systems gives us his advice based on his five year experience with his product team at BAE and describes his newly defined processes, the importance of a universal language within a company, and how he’s learned that the correct input drives the correct output in regard to creating products that customers love. What was the state of product?

5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book

Business of Software Conference

“You’ve got a cool product, but nobody understands it. They compare your products with those that are nothing like it.” From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. April Dunford UK Book Launch Tour BoS USA 2019 BoS Europe 2020. “Both products and markets change over time.

5 Tips To Do More With Less In Customer Success During Covid-19

Gainsight

Reaching out to customers with low product adoption. At the same time, you don’t want to log/track all emails to the customer because it makes it hard to differentiate the signals from the noise. Product release emails customized based on entitlements or usage, etc. Use the Company Intelligence feature in Gainsight to track news about your customers related to funding, executive appointments and departures, new product launches, etc.

Are North Star Metrics Leading You Astray?

ProductPlan

Product. Product. Product Marketing. How can specialization and product-level focus marry up with the overlying objectives the company has defined and is measuring itself against? The North Star Metric (NSM) is the single metric that best captures the core value that your product delivers to customers. For example, Amplitude’s North Star Metric attempts to see how many users are realizing true value from their product on a frequent basis. Support.

How to Shift to Product-Led Growth, Featuring Wes Bush

ProductPlan

Making a shift to product-led growth sounds pretty appealing, especially to product managers. But unless your company offers paid services along with its line of products, how is this different from “regular” growth? And what does it mean for the product leaders steering the ship and plotting out roadmaps ? What is Product-Led Growth? Product. In a product-led model , it’s the potential buyer that is leading the charge.

Product Management- A Complete Definition

The Product Coalition

A walkthrough of the Product Management role. The tl;dr version “For a given universe, a Product Manager aligns all stakeholders towards a set of outcomes, defines dynamic paths to achieve those outcomes, and finally drives execution along those paths while constantly measuring progress across comprehensive metrics and milestones?—?all Product Management has emerged as one of the most sought after roles globally. So, what exactly does a Product Manager do?”

Customer Development Guide For Product Managers

The Product Coalition

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. In this situation, it doesn’t matter who creates the product, whether it’s two fellow developers or a corporation giant like Google?—?or There’s always a chance the product will fail. Position your product.