Too many companies manage their data in silos. Marketing data stays with the marketing team, product data is confined to product teams, and leadership is focused on revenue and growth metrics. When this happens, no one gets the complete picture, …
Want to go deeper? Click on a category below for more from the Signal.
All companies produce some kind of content, whether that’s in the form of a blog, videos, or social media posts—but …
At Mixpanel, we’re always looking to deepen our understanding of our customers. Even though we’re looking at dashboards and numbers …
We’re excited to announce Mixpanel Session Replay is now available in beta. Level up your customer understanding by combining quantitative …
Product analytics uses product and user behavior data to optimize or iterate on digital product’s design and function. Product analytics …
Mixpanel is an analytics company, so I don’t have to tell you that we highly value using analytics to make …
A product tracking plan, also known as a measurement plan or event data design, is used to ensure that the …
This is Camera On, where digital builders call in to show us their workspaces and the stuff in them that …
It only takes 20 minutes to get started with Mixpanel. We think that's important because onboarding a new analytics tool …
Believe it or not, rolling out a new product can be a lot trickier for B2B companies. And there are …
You are a builder. And what makes you a builder is not just your ability to code, sketch an illustration, …
Ask anyone in your company, “What are you building?” We'll bet you everyone has an answer. “I’m building a new funnel to …
Most companies, whether they have a mature data or product organization or not, are already doing some form of A/B …
The banking and finance industries have seen a lot of disruption in the last 15 years that’s brought financial services …
We’re excited to introduce Borrowed Properties, where you can "borrow" a property from one event to another on the fly, …
If you’re a data world denizen, you’ve probably come across Benn Stancil’s newsletter. And it definitely made you think when …
“Events are a restrictive, inflexible way of modeling data.” This is a common concern from data teams about product analytics. We …
Onboarding new users is one of the biggest challenges a technical product faces. This is doubly true when a portion …
When you’re deep in product development, it can be surprisingly easy to overlook who you’re making your product for. You …