The Lean Product Playbook Summary — How to Find Product-Market Fit

“Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Olsen

Bart Krawczyk
Product Coalition
Published in
12 min readFeb 3, 2022

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Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? And how to achieve it?

This article is inspired by the book The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen and aims to describe two…

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