280 Group

MARCH 2, 2021

In working with the sales and marketing teams, many organizations have a Product Marketing Manager that works more closely with these teams, while others have the Product Manager taking on this responsibility. You can think of the differentiation as “inbound” vs. “outbound.”.

Webinar 296

Webinar Outbound Product Management Product Manager 296

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

280 Group

SEPTEMBER 20, 2021

Brainstorming around these questions with your team can not only help you define your product and its place in the market so you can fine-tune your go-to-market strategy , it can illuminate potential gaps or shortcomings in your product offering. Adding a Human Touch.

Data Visualization 295

Data Visualization Research Software Product Research User Testing 295

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development.

User Testing 118

User Testing Document Product Marketing Marketing 118

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

The Product Coalition

JUNE 9, 2023

Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so. It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. Each level requires a different marketing strategy.

Education 117

Education Marketing Weak Development Team User Testing 117

The Product Coalition

MARCH 23, 2022

From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers. I will also do away with the notion of a “Product.” Markets need solutions. The Economics of a product is relative in that sense.

Framework 125

Framework Reporting Tools Technical Review Systems Review 125

Product Innovation Educators

MARCH 21, 2022

My last role at Facebook was as a product manager in the Facebook Reality Labs, which is now Meta. The go-to-market (GTM) process involves many different teams, including engineering, product, marketing, and management. We worked with teams across Facebook to launch the product. We had to learn everything again.

User Testing 62

User Testing Marketing Strategy Customer Experience 62

Andrew Chen

FEBRUARY 12, 2024

When I asked them their biggest learning on the trip so far, they said- We have to learn how to pitch our startup in the “American” way More self promotional, emphasizing the future not the past, talking about what it could be not what it is, playing up even small bits of proof points, etc. And they downplay their achievements or omit them.

User Testing 108

User Testing Product Research Testing Startups 108

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

The Product Coalition

JANUARY 4, 2021

The key to understanding which level you are at lies in understanding where your differentiation is?—?at at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). Each level requires a different marketing strategy. Many startups fall into this category.

Education 148

Education Marketing Weak Development Team Advertising 148

Usersnap

JULY 11, 2021

In these startup-driven times, where we build products people love using, we have the obligation to provide the best customer service. As a small company or startup, you probably deal with all kind of different things when starting your business. And it will be a great inbound marketing channel for new prospects too.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

280 Group

MARCH 24, 2019

Simply put, being weak in this area can spell disaster for your product. 280 Group offers powerful training in this area both through our in-person Optimal Product Management Training , or through our online learning experience, the Certified Product Manager Online Course.

Product Research 257

Product Research Data Visualization Customer Feedback Research Software 257

Userpilot

JULY 17, 2023

The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion. A well-structured product team requires a product leader – either a product manager or a product owner.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Intercom, Inc.

JUNE 3, 2021

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

280 Group

JUNE 18, 2019

For a Product Manager, these goals can typically be defined in three broad categories: Delivering the right value to our customers. Having differentiation against our competition. For each category, the Product Manager must determine what are the most important key performance indicators (KPIs) to track.

Data Visualization 267

Data Visualization Customer Feedback Reporting Tools Product Management 267

Userpilot

JULY 18, 2023

For established SaaS companies, the average churn is between 5% to 7% per year, early-stage startups should expect an average annual churn of 10% to 15%. The most common reasons behind high churn rates are: Bad product-customer fit. Differentiating the different types will help you track and reduce attrition with ease.

User Testing 98

User Testing Feedback Software Data Visualization Customer Feedback 98

280 Group

DECEMBER 3, 2020

In 2021, Product Managers who can provide these seamless experiences that both “just work” out of the box, and can be accessed from multiple touchpoints will be able to differentiate their products in a space that promises to become crowded. Roger Snyder is a Principal Consultant/Trainer, and VP of Marketing at 280 Group.

Webinar 250

Webinar Data Visualization Fractional CTO Analytic Tools 250

Sachin Rekhi

JUNE 20, 2016

As the product management role has become far more popular here in Silicon Valley and at technology firms in general, we’ve started to see specialization in the role begin to emerge. The innovators are the product managers tasked with the incredibly challenging job of finding product/market fit for a brand new product.

User Testing 164

User Testing Customer Experience Analytic Tools Product Research 164

The Product Coalition

FEBRUARY 8, 2022

Strategy Canvas Blue Ocean canvas for Master Class vs Coursera and Udemy in MOOC market With strategy canvas, the first step is to identify attributes our customers find the most valuable. It’s similar to creating brand new attributes in Strategy Canvas. Opportunity scoring is often used to classify between those 3 types.

Framework 178

Framework User Testing Product Research Research Software 178

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. How to prepare for a user interview, all the way to sharing the results with your team.

User Testing 128

User Testing Customer Feedback Customer Experience Data Visualization 128

280 Group

JANUARY 7, 2020

Since most of your customers today are using smartphones, wearables, or digital assistants in the home like Alexa, they expect to be able to interact with their various digital services and products from anywhere. What’s surprising is how few products do this well. The post Product Management in 2020: New Year, New… Products?

Data Visualization 240

Data Visualization Artificial Inteligence Analytic Tools Product Management 240

Product Innovation Educators

JANUARY 13, 2020

We often think product and marketing are very separate, but the first P is Product. Customer interaction with your product is critical to your business’s success. Product marketing specifically is connecting your product with your market and your market with your product.

User Testing 85

User Testing Product Research Marketing Research Software 85

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. ” Unique activities : Find the differentiators that make sense for you. Des: But not in conflict.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Business of Software Conference

SEPTEMBER 1, 2022

Having created and dominated the online storefront market for SMBs, this was a key part of Shopify’s strategy to build a business to last 100 years. It took a radical rethink of product, marketing and internal processes to make progress before ultimately, becoming a core piece of Shopify’s business.

Enterprise 52

Enterprise Customer Experience User Testing Differentiation 52

Usersnap

SEPTEMBER 29, 2022

Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. ⤵️ What are the levers of SaaS Growth Strategies?

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Department of Product

MAY 22, 2020

Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? How does what we’re building align with the wider strategy of the business? Marketing It’s a similar story for product marketing. Feature factories care little about the answers.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Userpilot

JULY 20, 2021

I also worked with numerous tech startups and even built and run companies myself. Working as a marketer had its ups and downs, counting many successful collaborations while others failed completely. By investigating factors that differentiated a product from failing or succeeding, the product/market fit concept came to me.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. All those may influence their decision to invest in your product. Determine customer needs.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

The Product Guy

SEPTEMBER 27, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

The Product Coalition

JANUARY 16, 2022

Understand Your Core Values The product roadmap in a product company (as opposed to a services company, for example) sets the strategic direction of everything going on. In startups, it is actually the company roadmap. As such, it cannot be limited to include only the product-related parts like features and product KPIs.

Roadmap 159

Roadmap Data Visualization Customer Experience User Testing 159

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

The Product Coalition

SEPTEMBER 2, 2019

The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. It precisely describes the core of the concept and partly explains the startup curve model.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Roadmunk

SEPTEMBER 21, 2017

Throughout my career as both a product manager and startup founder, there’s been one severely underrated skill I credit for much of my success—and that’s reading. I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader.

Article 81

Article User Testing Product Research Technical Review 81

The Product Guy

JANUARY 5, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

FEBRUARY 18, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96