When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Product Strategy

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. This means that the first iPhone was clearly differentiated. Product Strategy

Using Embedded Analytics to Drive Revenue

Mind the Product

Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products.

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Third-Party Software Integration: Best Practice, Perils and Pitfalls

Mind the Product

Product management teams often ask themselves if third-party integration is right for their software product roadmap. The thinking is that you should integrate with products such as Salesforce and Slack, because you never would want to try to build those sorts of products by yourselves.

How Minimum Viable Products & Features Helped Me Write My New Book

Roman Pichler

Minimum Viable Product #1. At the same time, I wanted to test that the product would create enough value for its readers before writing the actual book. Minimum Viable Product #2. Instead, I opted for a broader collection of related strategy and roadmap tips.

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Product Owner Manager – Alone Together

Tyner Blain

Product owners and product managers. Together, the product people need to take an organization’s strategy, figure out the appropriate product strategy, and convert that into actionable work for the delivery teams to create the right product.

Whole Product Game

Tyner Blain

How can Theodore Levitt’s classic Whole Product approach help with defining a product roadmap? I’ve been revisiting his concepts and their use recently, thinking about how to revise them for some exercises I’ve been doing with product teams.

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Statistical Factors that Contribute to High Performance on Product Teams

bpma ProductHub

Actuation Consulting has been conducting research on what separates high performance product teams from the pack. To learn about our latest findings in-depth, don’t miss the Feb 16 BPMA event on “The Six Key Factors of High-Performance Product Teams”. Contributed by Greg Geracie.

The T-Shaped Product Manager

Roman Pichler

To do a great job as a product manager or product owner, you require two skills sets: product-specific and generic ones. As the name suggests, product-specific capabilities are limited to a single product or product portfolio. Use your own product (a.k.a.

Market Problems — Blinders. Customer Goals — Wide-Angle Market Lens.

High Octane Product Management

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. When the conversation starts with a generic market problem like “employee engagement is too low,” the conversation goes right to the product solution — a list of features that improve employee engagement. Why Every Product Strategy Needs a Strong Narrative . Product Management Playbook

The Evolution of Modern Product Discovery

Product Talk

Product management is evolving quickly. The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing. Instead, product teams are experimenting their way to viable solutions. Modern Product Discovery [:54].

SaaS product management explained by 6 product managers


The rise of the SaaS model in the product space has been swift, to say the least. So as product managers, knowing how to manage only traditional, on-premises software no longer cuts it. Here’s who we spoke with: Evan Michner , Principal Product Manager at Atlassian.

TEI 155: How product managers can get pricing right – with Tim Smith, PhD

Product Innovation Educators

The 5 considerations that result in the best price for a product. Determing the proper price for a product impacts profit potential and sales volume expectations. I have a great guest to help us understand the components of a pricing strategy and how to price a product.

How to Manage Product Research in Agile Mode


One of the challenges that kept ailing me in my formative days as an agile product manager was the lack of resources for research. As a result, product research depended massively on the team’s resourcefulness and our ability to leverage existing, easily available research material.

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How to Manage Product Research in Agile Mode


One of the challenges that kept ailing me in my formative days as an agile product manager was the lack of resources for research. As a result, product research depended massively on the team’s resourcefulness and our ability to leverage existing, easily available research material.

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Tying Strategy to Your Product Roadmap

Pragmatic Marketing

We’ve all heard about “strategic” product roadmaps. A roadmap is a plan for your strategy that maps out the direction of your product. Ideally, it’s a high-level visual summary that helps product managers get everyone on the same page. Describe your vision and strategy.

Market segmentation: 5 signs you’re doing it right

Product Management 2.0

Many of us in the field of technology product management are so familiar with market segmentation principles that we take them for granted. Roxar sought to expand its product offering and its target market to address the cloud back-up software market segment.

Dear Strategy: 034 Technology Driven Strategy

Dear Strategy

Dear Strategy: “As a product development team, how can we best reinforce technology-driven strategy?”. The key qualifier to this question is that it’s being asked by a member of a product development team. And, because of this, I need to start my answer by saying – please make sure that a technology-driven strategy is, in fact, what the organization wants you to reinforce. . Not every product strategy will be technology-driven.

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42 Rules of Product Management

Product Bookshelf

42 rules to live by for product managers. Great insights and product principles for being a great product manager and making better products. 42 Rules of Product Management edited by Brian Lawley. Each encapsulates a key principle of effective product management.

Still prioritizing features in a spreadsheet? Here’s why that should scare you.


How product management has fallen behind in the new era of product excellence In 1878, the world was introduced to something that would forever change how people would communicate. That product was the telephone. Undoubtedly, the speed at which we innovate is crucial and customers want nothing but the best from your products. Product Management Is Stuck In The Past Technology has changed a lot in the past few decades, and with it people have changed as well.

3 Types of Product Managers: Builders, Tuners, Innovators

Sachin Rekhi

As the product management role has become far more popular here in Silicon Valley and at technology firms in general, we’ve started to see specialization in the role begin to emerge. I’ve had the opportunity to serve in many distinct product roles as well as lead hiring for such roles as well.

Branding Yourself as a Product

Pragmatic Marketing

You are a product. And if you are the product, why not manage your personal brand like a product? Your Career and the Product Lifecycle. Just like in a product lifecycle, though, there will be times when your industry and technology evolve. What you need is a product strategy. How do you leverage your skills to ensure a triumphant product launch and continued relevancy and success? Before you can manage your product, you have to launch it.

What is Product Management?

Sachin Rekhi

The role of product management in technology firms is a critically important one that is often misunderstood. Product management boils down to owning the vision, design, and execution of your product. Your strategy can change over time and it may require updating your vision.