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I worked closely with a seasoned board member to trace this back to a lack of productstrategy—both articulated and aligned. With her help, I wrote the first strategy document for Headspace, which eventually led to the complete reimagination of Headspace , maximizing growth for our guided mindfulness product and adjacent spaces.
While it would have been easy to blame the productstrategy, marketing, or any number of other potential targets, they weren’t at the heart of the problem. The productstrategy was sound, but we hadn’t translated it well. You’re rethinking transportation itself using physics as your guide. Hello, recumbent bikes.
How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your productstrategy is hard work. Furthermore, that differentiation needs to be defendable. b) Select the ones that strengthen your value proposition and differentiation.
For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a productstrategy. Both of these play a critical role in motivating those responsible for bringing the product from concept to market. What do these product vision have in common?
Elon Musk has put out some of my favorite product vision walkthroughs. For example, here is a video from 2016 that showcases the vision for SpaceX's Interplanetary Transport System which aims to bring the first manned crew to Mars. When you initially document these, they should be pretty light-weight.
Let’s go over some strategies to improve your customer sentiment score: Improve customer experience based on feedback insights, prioritizing areas of dissatisfaction to enhance customer satisfaction. Track customer sentiment score to measure the effectiveness of productstrategies and identify areas for improvement. CES surveys.
With a background in Business Administration, Management, and Leadership, he has vast experience as a Business consultant, Product strategist, and now as an Innovation Portfolio Lead. With his help, in this episode, we delve into the creation of Budapest GO, a game-changer application for public transport in Budapest.
Creating and launching this sort of survey can help you and your SaaS in several different ways: Differentiate between buyer personas and your actual users – As we discussed earlier, those with decision-making power aren’t always representative of your users themselves. How does a persona survey template help?
Product Positioning – Case Study – Arcimoto Arcimoto (NASDAQ: FUV) is an electric vehicle company based in Eugene, Oregon. The company’s mission is to catalyze the shift to a sustainable transportation system. Z” is positioned to establish significant price differential with “Y”. But the mission includes a twist.
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