Dear Strategy

OCTOBER 1, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

Differentiation 52

Differentiation Strategy Product Strategy Marketing 52

Intercom, Inc.

MARCH 10, 2021

Avoiding burnout at work requires a lot of different strategies, with an emphasis on self-care – this is even more important in world of remote work, where the divide between work and life is more blurred than ever. Make your roadmap visible to everyone. Your roadmap is a hugely important material that should be accessible to everyone.

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Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. That’s really all a strategy is – an overarching plan that provides context and meaning to a set of actions.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Timeboxed Strategizing.

Product Strategy 242

Product Strategy Product Research Strategy Technical Review 242

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. What happens when you show a senior leader a roadmap? This is a mistake.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. What happens when you show a senior leader a roadmap? This is a mistake.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

The Product Coalition

JANUARY 16, 2022

When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. These are the exact questions you need to ask when creating your roadmap. In startups, it is actually the company roadmap.

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Roadmap Data Visualization Customer Experience User Testing 163

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Look at Four Key Factors.

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Technical Review Product Strategy Strategy Workshop 208

ProductPlan

SEPTEMBER 13, 2022

The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. Moreover, it creates a roadmap to expanding into similar segments. Building out a robust onboarding process is a key part of product launch strategies that’s far too easy to overlook.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Usersnap

NOVEMBER 10, 2023

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. So how to create and present roadmaps effectively?

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Gocious Blog

MARCH 1, 2024

Combatting market saturation requires strategic planning and innovation to differentiate your product and capture new market segments. These are just two strategies among many more that can help your company avoid market saturation before it has a major impact on your portfolio.

Marketing 59

Marketing Roadmap Differentiation Product Research 59

Product Management University

OCTOBER 16, 2023

Beyond a healthier balance sheet, why do your target customers care about cash flow relative to their big picture strategy? This is what differentiates you more than anything. How about context? Let’s run with it and see what happens.

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Dragonboat

FEBRUARY 3, 2023

Building an outcome-focused marketing roadmap is crucial for any business looking to achieve specific goals and drive success. But why is this differentiator so important? What sets apart a regular marketing roadmap from an outcome-focused one?

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Roadmap Marketing Differentiation Strategy 52

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

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Data Visualization Analytic Tools Feedback Software Reporting Tools 103

ProductCraft

APRIL 7, 2020

At their best, product roadmaps provide a visual representation of a company’s strategy and align engineering, marketing, sales, support, and the C-suite around a shared document. In addition, the optimal product roadmap inspires innovation by revealing your product’s strongest differentiators.

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Roadmap Differentiation Document Engineering 88

Mironov Consulting

DECEMBER 5, 2023

  (For fun, let’s call those things strategies.) ” And this is usually wrapped around an organizational ownership fistfight about who “owns” company-level strategy.    If another executive claims company strategy as their bailiwick , we gracefully back off and let them drive.]

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Data Visualization Strategy Artificial Inteligence Weak Development Team 78

Pragmatic Marketing

JANUARY 17, 2017

We’ve all heard about “strategic” product roadmaps. A roadmap is a plan for your strategy that maps out the direction of your product. A product roadmap isn’t simply a list of features or the backlog. The Benefits of a Strategic Roadmap. And it has to tie back to the strategy of the company. By Jim Semick.

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Roadmap Strategy Vision Customer Experience 70

Ask Benny

JANUARY 25, 2020

How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Modify the roadmap based on their input if needed.

Roadmap 97

Roadmap Customer Experience User Testing Vision 97

Ask Benny

NOVEMBER 30, 2018

How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Modify the roadmap based on their input if needed.

Roadmap 133

Roadmap Customer Experience User Testing Vision 133

Product Management University

OCTOBER 11, 2023

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Problem 3 Product managers are now forced to erect detour signs all over their roadmaps to get customers up and running (…we need the revenue). Product marketing now has a differentiating message to fill the pipeline.

Product Research 130

Product Research Feedback Software Differentiation Management 130

People-First Product Leadership

DECEMBER 20, 2023

Today we wrap up the three part series on creating your strategy stack. Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 2, we continued the organizational journey by defining the Strategy and Goals.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

Pragmatic Marketing

DECEMBER 3, 2019

Sangita Sarkar , Zynga’s director of product marketing, recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Becoming subject-matter experts on the industry landscape to identify a differentiated positioning from competitors.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

Sangita Sarkar , Zynga’s director of product marketing, recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Becoming subject-matter experts on the industry landscape to identify a differentiated positioning from competitors.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Userpilot

MARCH 29, 2022

One of the latest buzzwords in the SaaS circles is the ‘Product-led growth’ strategy. Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does.

Feedback Software 98

Feedback Software Onboarding KPIs User Testing Strategy 98

Alchemer Mobile

SEPTEMBER 3, 2020

Ask for feedback now from your customers so you have time to adjust your product roadmap and make changes before DAU surges again in the fall and winter. The post Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink appeared first on Apptentive.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. What is a product strategy? How do you create a roadmap? Discovery and Experimentation as Part of Product Strategy 5.Where Where to start – Product Discovery vs Product Strategy How Userpilot Helps.

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

Ask Benny

JANUARY 25, 2020

, How to effectively build and manage your roadmap and your stakeholders’ expectations. ,, The Roadmap Challenge. The major reason for this challenge is that the roadmap is not just a tool for a product manager to properly plan. On top of that, your roadmap is also your commitment to your customers.

Roadmap 78

Roadmap Customer Experience User Testing Vision 78

280 Group

JANUARY 18, 2022

Training as a Differentiator. Training is a differentiator. Armed with this knowledge, you can demonstrate interest, skills, and scope ahead of the much sought-after Director role – – which, by the way, requires strength in Strategy, Pricing, and Product Launch. Here is a sneak peek at what you will walk away with.

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280 Group

NOVEMBER 1, 2021

The customer journey is a phrase that’s received a lot of love in recent years, as the customer experience continues to be the key differentiator of a brand’s success. He specializes in improving product strategy development, implementing full product lifecycle processes, and roadmap development and evolution.

Webinar 295

Webinar User Testing Customer Experience Research Software 295

Intercom, Inc.

JUNE 2, 2021

Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? This type of innovation can factor into the business strategy, product strategy, and execution levels. Is this critical to the company and product strategy?

Customer Experience 251

Customer Experience Framework Feedback Software Analytic Tools 251

ProductPlan

MARCH 5, 2021

This article tackles one of the areas that gets the most interest from product managers: how can they use an essentialist approach to create and communicate better product roadmaps ? To ensure you’re adding the right features and initiatives to your product roadmap, I’ve outlined several suggestions here. Start with the product vision.

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Roadmap Customer Experience Product Research Vision 121

ProductPlan

JUNE 18, 2021

But if there’s one part of product management that needs IMPACT more than anywhere else, it’s roadmapping. Roadmaps set the tone for the coming months and years. These items snap up spots on the roadmap that would be better filled with innovative, value-added customer benefits and revenue-goosing enhancements.

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Roadmap User Testing Customer Feedback Vision 64

Product Warrior

DECEMBER 7, 2022

This is the introduction to my 10-part series to help you execute and continuously improve your product strategy. After explaining to board members we could not acquire the Internet, I quickly learned to execute product strategy fast. A narrow strategy which dictates the solution by providing little room to manoeuvre does not work.

Weak Development Team 52

Weak Development Team Product Strategy Strategy Feedback Software 52

280 Group

SEPTEMBER 16, 2021

In some markets, a product can virtually sell itself, using product-led growth strategies. Price : Knowing your prospects’ needs and expectations will help you formulate your pricing strategy. Again, Product Managers can use processes to differentiate their value compared to the competition. differentiation ).

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

Product Management University

OCTOBER 12, 2021

If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Differentiating individual products is like splitting hairs. Myth 3: Product Marketing Doesn’t Play a Part in Strategy. Here’s the funny part. Here’s the thing.

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Product Marketing Marketing Differentiation Healthcare 147