280 Group

NOVEMBER 1, 2021

The customer journey is a phrase that’s received a lot of love in recent years, as the customer experience continues to be the key differentiator of a brand’s success. Roger has worked in the field of Product Management for over 20 years, with experience in startups, growth companies, and various technology sectors.

Webinar 295

Webinar User Testing Customer Experience Research Software 295

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. He then further refined his concepts as a business strategy professor at Stanford University.

Strategy 212

Strategy User Testing Technical Review Software Review 212

280 Group

SEPTEMBER 16, 2021

In some markets, a product can virtually sell itself, using product-led growth strategies. Price : Knowing your prospects’ needs and expectations will help you formulate your pricing strategy. Again, Product Managers can use processes to differentiate their value compared to the competition. differentiation ).

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

280 Group

FEBRUARY 1, 2022

In this blog post, we’ll examine the 4-phased PLC in detail, including the market conditions for each stage and how you can use the PLC to make better decisions about your product pricing, channel and marketing strategy, and product portfolio mix. . What is the PLC? Can you lower the pricing or change your pricing model?

Feedback Software 296

Feedback Software Differentiation User Testing Customer Experience 296

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. What is a product strategy? Discovery and Experimentation as Part of Product Strategy 5.Where Where to start – Product Discovery vs Product Strategy How Userpilot Helps. What is a product strategy?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

280 Group

MARCH 2, 2021

You can think of the differentiation as “inbound” vs. “outbound.”. The roles collaborate around product strategy plus the positioning and messaging of the product that defines its reason for being and set it apart from competitive or substitute offerings. Prior to Amazon, Ken drove product strategy at a number of Seattle area startups.

Webinar 296

Webinar Outbound Product Management Product Manager 296

280 Group

SEPTEMBER 20, 2021

Brainstorming around these questions with your team can not only help you define your product and its place in the market so you can fine-tune your go-to-market strategy , it can illuminate potential gaps or shortcomings in your product offering. Adding a Human Touch.

Data Visualization 295

Data Visualization Research Software Product Research User Testing 295

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

The Product Coalition

MARCH 18, 2022

Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? The initial phases 2 and 3 (the time between startups raising Series A to raising Series B) play a massive role in achieving the 2T3D growth dream.

Customer Experience 193

Customer Experience Onboarding KPIs User Testing Customer Feedback 193

The Product Coalition

DECEMBER 10, 2020

Photo by Barn Images on Unsplash Best 10+ Resources to awaken your strategic brain Books, articles, and strategy gurus As you climb the career ladder, you realize you need to allocate more time to strategic work and less to your well-known tactical tasks. but we had no previous training on strategy.

Differentiation 114

Differentiation Books Strategy Article 114

UX Planet

JANUARY 16, 2024

For startups and product owners, the stakes are high, and the path is treacherous. Market research for startup branding can be perceived as an unnecessary expense, especially when compared to product development or marketing activities that seem more directly linked to revenue generation. Yet, it’s a double-edged sword.

Branding 89

Branding User Testing Product Research Data Visualization 89

Andrew Chen

JUNE 4, 2018

Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. It’s much harder to fix the underlying issues – creating real moats, product differentiation, doing deeper adtech integrations.

Startups 111

Startups Marketing Customer Experience Customer Feedback 111

Intercom, Inc.

MAY 19, 2020

This fascinating talk by one of our Principal Engineers, Eoin Nolan, dives into the ideal balance on a high-performing product team between the three disciplines of strategy, design, and engineering. Core to that balance is a diversity of skill sets and vision on the team working in alignment.

User Testing 245

User Testing Research Software Product Research Feedback Software 245

Userpilot

MARCH 25, 2024

Shows how to leverage PLG strategies to boost the value of your SaaS business. Revenue-based valuations are more suitable for SaaS startups because it doesn’t take into account upfront investment which affects SDE or EBITDA negatively. Likewise, an accurate valuation matters a lot when you’re planning your exit strategy.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Mind the Product

MARCH 20, 2020

Portfolio and product strategy. You need to work on creating a portfolio and product strategy; a framework that enables teams to make product decisions about how to provide customer value which will then drive business value. Preparing for the C-Suite. Product operations. Communication.

User Testing 229

User Testing Product Research Customer Feedback Customer Experience 229

280 Group

MAY 12, 2021

In his estimation, Brand Men were in charge of understanding demand for a product, creating a go-to-market strategy, and briefing upper management on the plan of action. McElroy wrote a groundbreaking memo , which articulately described the role and responsibilities of “Brand Men.” Celebrate with Us—and Get 15% Off an Online Course!

Data Visualization 317

Data Visualization Analytic Tools Research Software Feedback Software 317

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

The Product Coalition

MARCH 23, 2022

From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers. The starting point is identifying differentiators that are tangible to the target audience beyond revenues and gross margin customers believe are beneficial.

Framework 122

Framework Reporting Tools Technical Review Systems Review 122

PMLesson's Ace the PM Interview

MAY 24, 2022

Do you love developing new strategies to boost revenues, improve business results, and optimize company workflows? If so, you may be the ideal candidate for a career in business operations and strategy, or BizOps for short. Suppose you're a business operations manager at a smaller company or early-stage startup.

Analytic Tools 52

Analytic Tools Research Software Data Visualization Strategy 52

Andrew Chen

FEBRUARY 12, 2024

When I asked them their biggest learning on the trip so far, they said- We have to learn how to pitch our startup in the “American” way More self promotional, emphasizing the future not the past, talking about what it could be not what it is, playing up even small bits of proof points, etc. And they downplay their achievements or omit them.

User Testing 108

User Testing Product Research Testing Startups 108

Product Innovation Educators

MARCH 21, 2022

At the macro level, go-to-market includes the company-level GTM strategy set by the executives. Determine how to position your products to differentiate from competitors. Clearly define the messaging strategy. Early-stage startups have less expertise and fewer resources. There’s a problem with coordinating timing.

User Testing 62

User Testing Marketing Strategy Customer Experience 62

The Product Coalition

JUNE 9, 2023

It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. Each level requires a different marketing strategy. While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is.

Education 114

Education Marketing Weak Development Team User Testing 114

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Any good positioning strategy begins with plenty of research. Your positioning strategy is about finding your space in the market and focusing your efforts on making that space yours. Let’s get started!

User Testing 69

User Testing Positioning Reporting Tools Data Visualization 69

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. Differentiating from the competition.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Usersnap

JULY 11, 2021

In these startup-driven times, where we build products people love using, we have the obligation to provide the best customer service. As a small company or startup, you probably deal with all kind of different things when starting your business. The post Why is The Best Customer Support a nice-to-have Strategy!

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

ProductPlan

OCTOBER 3, 2019

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. What Does a Bad Product Strategy Look Like? If there was a simple test for bad product strategy most companies would happily use it. Those are slogans, not strategies.

Weak Development Team 61

Weak Development Team Product Strategy Strategy User Testing 61

Sachin Rekhi

JANUARY 13, 2013

The best startups choose a main dimension or two of innovation and invest significant effort to truly differentiate themselves from the rest of the market along that dimension. To make this concrete, let’s take a look at the most common dimensions of innovation in technology startups. is a recipe for disaster.

Startups 67

Startups Customer Experience Differentiation Branding 67

The Product Coalition

AUGUST 23, 2023

In my experience, products without a clear, meaningful purpose face an uphill battle in several ways: The struggle to find traction: Without a clear purpose, it can be challenging to identify and attract a customers Difficulty differentiating: in crowded markets, differentiation is critical.

Weak Development Team 134

Weak Development Team Customer Experience Technical Review Customer Feedback 134

The Product Cafe

MARCH 24, 2024

💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything: product management, startups, AI, and more. If you find yourself in this situation, revisiting and refining your messaging strategy immediately is crucial. Hello, all you product-loving folks! What makes your solution unique?

Messaging 52

Messaging User Testing Feedback Software Customer Feedback 52

The Product HQ

NOVEMBER 20, 2023

He’s worked on and launched products for Fortune 10 companies and startups. They focus on A+ design and partner closely with their clients in strategy, product management, design, and development. That is where we differentiate between a consulting firm and product partner. is it differentiated or competitive in the market?

User Testing 52

User Testing Product Research Technical Review Customer Feedback 52

280 Group

MARCH 14, 2023

I started working for a consumer electronics’ startup in Brooklyn, New York. As with many startups, I was wearing multiple hats. That’s the beauty of a startup. I suggest repurposing that frustration into a personal differentiator – you are one of few, or the only woman there, you offer a fresh perspective. It really is.

Product Management 156

Product Management Product Manager Customer Experience Customer Feedback 156

The Product Coalition

DECEMBER 28, 2022

Explore here to differentiate between web vs mobile development for projects. If you are a startup, estimating the cost of software development helps plan your budget better. Startups should define a detailed cost plan for projects when hiring custom software development.

Research Software 134

Research Software Web Development Web Developers Development 134

The Product Coalition

JULY 1, 2021

An API platform is table stakes to build your public APIs on, especially if an API is a key part of your strategy, yet too often, API infrastructure is hand-coded, leading to short- and long-term trouble. You need it invested in your differentiators and value creators. While you may think you can build API platform functionality (e.g.

Analytic Tools 124

Analytic Tools Technical Review Software Review Customer Experience 124

The Product Coalition

JANUARY 4, 2021

The key to understanding which level you are at lies in understanding where your differentiation is?—?at Each level requires a different marketing strategy. While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is. Many startups fall into this category.

Education 145

Education Marketing Weak Development Team Advertising 145

Intercom, Inc.

JUNE 3, 2021

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? But if the strategy was good to begin with, keep at it. How can we accelerate our current strategy? Paul: Yeah.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience.

User Testing 118

User Testing Document Product Marketing Marketing 118