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How to Create Personas for Your Next Product — and Why It Matters

280 Group

One is a soccer mom looking for a spacious vehicle to transport her daughter’s team members — and all of their equipment — to games. This information paves the way for innovative thinking that can further differentiate your product and make it even more marketable to your target audience. Adding a Human Touch.

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The Heart of Your Product Strategy: Selecting to Win

The Product Coalition

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. But you do need to select a strategy that differentiates and enables you to dominate a niche market and compete based on key attributes that customers value highly.

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Transitioning to Product from a Functional Role

Mind the Product

Product roles are becoming increasingly important in many companies, from the unicorn startups to older more established firms. Today, product might seem like a new field because of the growth of technology startups and the prevalence of lean and agile frameworks, but product roles have been around for a few decades. Build something.

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When You Should Not Listen to Your Customers

The Product Coalition

If somebody had been asked to do research about the year 1800 into how transportation could be improved, what would he have done? For instance, when a startup called Kajako incorporated the 5 Whys into their feedback loops, they ended up solving more problems with less work. Henry Ford left us with some open questions. “If

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The Marketplace Starter Pack

The Product Coalition

The beginning of the 21st century was marked by the rise of tech startups and one of the most common business models from the beginning are online marketplaces. Reference: [link] Quality and transparency regarding the content are also very interesting differentiators that you could invest?—?platforms so don’t mess up in this part.

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Company culture

DISQO

The latter is especially true when it comes to recruiting, where deep-pocketed incumbents can offer in-office massages, discounted laundry services, and complimentary transportation, in addition to top dollar. The key, whether building solutions for emerging industries or recruiting in cutthroat labor markets, is sustainable differentiation.

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Company culture

DISQO

The latter is especially true when it comes to recruiting, where deep-pocketed incumbents can offer in-office massages, discounted laundry services, and complimentary transportation, in addition to top dollar. The key, whether building solutions for emerging industries or recruiting in cutthroat labor markets, is sustainable differentiation.