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Stellar Product Strategies for Early-stage Startups

The Product Coalition

Here are 4 steps any startups can follow to create a great product strategy: 1. Lean toward your vision 1. The first iPhone (2007) differentiated this way: 3. Lean toward your vision There are hundreds of tactics possible. tactics lead to your vision So which one is best? The ones that follow your vision.

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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. A team busts their ass for months building the first version of their product.

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53 Questions Developers Should Ask Innovators

TechEmpower - Product Management

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. What are your key Startup Metrics ? How will you differentiate from these? eCommerce Does your startup run on a subscription model? What channels will you use (e.g., Free trials?

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Two Powerhouses, One Vision: How Northpass and Gainsight Will Shape the Future of Digital Customer Education

Gainsight

Our team’s vision, focus, talents, and hard work were central to achieving this milestone. Within several months, I noticed they had the same problem I had in my startup but at a significantly greater scale and cost. That winter, I got to work building a startup company and a startup family.

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Pre-Product Market Fit: Ten Great Books for Product People

The Product Coalition

Credit: Austin Distel Startups reading the wrong resources waste months with the wrong methods. How to write a user interview: “Lean startups” chapter 2 only (Eric Ries) The second most important thing is to understand how to ask questions. It gives you a way to identify your value propositions to differentiate. ???????????

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5 Costly Branding Mistakes

UX Planet

For startups and product owners, the stakes are high, and the path is treacherous. They believe so strongly in their vision that they assume it’s universally appealing. This information will guide you when branding a startup. How to avoid: Understand comprehensive nature: Try learning more about branding a startup.

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Reading list: Analyzing great product teams

Intercom, Inc.

Core to that balance is a diversity of skill sets and vision on the team working in alignment. As an engineer, UX designer, product manager, and startup advisor for more than 20 years, VP of Product at the Business Talent Group Laura Klein has seen it all , and written the books to prove it: UX for Lean Startups and Build Better Products.