INDUSTRY INSIGHTS YOUR PEERS ARE READING
Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesThe B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. MORE
This blog has already addressed the different stages of Product Development Strategy. This time, we’re turning our attention to the various elements needed to formulate the right product strategy for your enterprise. Why you need a product strategy. Differentiation. MORE
Dear Strategy: “What are the most important points to stress when presenting new ideas to senior management (i.e. financials, feasibility, product differentiation, etc.)?”. Of course, I can give the academic response that (cue professorial voice) “every strategy is going to be different and, depending on your current situation and what it is that you are trying to achieve, every presentation will have its own unique set of priorities to stress.” MORE
Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. To frame this question up properly, let me first say a few words about where I believe marketing strategies fit within the context of product and business strategies. MORE
My first MVP had little resemblance with the finished product: I used my product strategy and roadmap workshop as the initial minimum viable product. What’s more, writing the book helped me consolidate and deepen my product strategy and roadmap knowledge and thereby benefited my teaching. MORE
Lastly, what are your current differentiators that get them really excited about taking a bet on you and bringing your tool into their stack? Sales Moving Upmarket Saas Sales sales advice sales pitch Sales Strategy Upmarket MORE
Dear Strategy: “How do you know when to move into the next phase of your strategy?”. Back in Episode 29, which you can find by clicking here , I talked about the many different terminologies that are used in strategy and how you can group those terminologies into 3 basic buckets for the purpose of keeping things simple. Goals and objectives are both used to indicate what you want to achieve with your strategy. Goals are useful for staging your strategy. MORE
On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “What are the most important points to stress when presenting new ideas to senior management (i.e. financials, feasibility, product differentiation, etc.)?”. The post Dear Strategy: 046 The Most Important Part of a Strategy Presentation appeared first on Dear Strategy Podcast. MORE
SEPTEMBER 18, 2018
Modern buyers have hundreds, if not thousands, of choices, and selling to them is far more complex than scheduling a generic email cadence or relying on a few differentiated product features. Plain and simple, it’s time to trade in your old playbook for fresh strategies, tactics and motions. MORE
For product managers, the maturity phase is an opportunity to reduce costs while continuing differentiation of your product from the rest of the market. Product Management Product StrategyEvery product has a lifecycle which consists of various phases. MORE
Meanwhile, our competitors are picking their own improvement strategies. Hardware companies tend to use software as a way to prop up hardware prices: remote diagnostics or cloud analytics or improved interfaces are included for free to differentiate our hardware from competitors. MORE
Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The term “red ocean” actually comes from a very popular strategy book called Blue Ocean Strategy , written by W. Putting these two concepts together, the question practically answers itself because, at least in my opinion, when you are fighting in a red ocean marketplace, having a clear positioning strategy is actually the answer you’re looking for. MORE
And the investment / learning process that we’ve painfully gone through is what differentiates us from those who have yet to ‘join the elite club’. He’s currently Chief Product Strategy Consultant at Y-Perspective and holds Analytics courses and workshops. K.I.S.S??—?my my ass! MORE
Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. Product StrategyBy Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. MORE
To innovate effectively, you have to be able to differentiate between the known and unknown problems you are trying to solve, and adjust your operations accordingly. This could be strategies like launching existing products into new markets or better serving existing markets. MORE
Dear Strategy: “As a product development team, how can we best reinforce technology-driven strategy?”. And, because of this, I need to start my answer by saying – please make sure that a technology-driven strategy is, in fact, what the organization wants you to reinforce. . Not every product strategy will be technology-driven. Because there’s absolutely no way to reinforce a technology-driven strategy if you have no money to spend on technology in the first place. MORE
Once we have this alignment, the partners must carve out a strategy to reach the goals. That brings us to some fundamental questions – How do we outline a strategy? Current Strategy vs Future Direction. A shift in strategy from a channel partner opens new doors for vendors. MORE
Dear Strategy: “How do you figure out a portfolio investment strategy for a product that is a delighter but doesn’t bring in money on its own?”. . Smartly, the question already guides us to the first part of my answer, which is that you have to first look to your overall portfolio strategy. Another strategy can be seen when companies engage in what we refer to as “market penetration” pricing. Dear Strategy: Episode 077. ###. MORE
A roadmap is a plan for your strategy that maps out the direction of your product. And it has to tie back to the strategy of the company. Describe your vision and strategy. Provide a guide for executing the strategy. This strategy-first approach has several benefits. MORE
Dear Strategy: “How do you communicate strategy to the rest of the organization with a small and newly formed team on a previously languishing product?”. . So, with that out of the way, let’s talk about how this team might be able to push through some of these barriers and communicate their strategy in a way that will get people to stand up and take notice. That’s not to say that some of these dynamics can’t be fixed; in fact, that’s what having a strategy is all about. MORE
In today’s world, you’ll only win by acquiring customers in a way that differentiates you from the crowd and builds an enthusiastic customer base that sticks around. The post 5 customer acquisition strategies for winning new customers appeared first on Inside Intercom. You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. MORE
Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. They share their winning sales strategies and the lessons they’ve learned scaling sales. MORE
That same messaging also helps the sales force talk the talk more credibly to ensure continuity between the marketing messages and the sales process, and that credibility may the one thing that ultimately differentiates you from the competition. The solution providers that truly have differentiating value built into their products are extremely good at this part. Blog Strategy & Product Planning MORE
Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products. MORE
Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. Elements of an Effective Business Strategy. Ownership of Business and Product Strategy. MORE
The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. This means that the first iPhone was clearly differentiated. Product Strategy MORE
Dear Strategy: “What are the risks of being a follower to a competitor versus being a game changer?”. In reality, these are two very different strategies, so I definitely recommend going back to that episode to get aligned on what those two terms mean. Dear Strategy: Episode 054. ###. Bob Caporale is the founder of Strategy Generation Company , the author of Creative Strategy Generation and the host of the Dear Strategy podcast. MORE
Marketable – be attractive enough to differentiate itself from competitors. You need to differentiate. Product & Design Sales problems to be solved product roadmap product strategy MORE
As Steven Haines first told me, “strategy first, roadmap second.” Strategy defines the context for product strategy, and your product roadmap is a planning (and communication) tool for executing your product strategy. Understanding how problems are framed in your market is critical to developing a successful product strategy. and it is a fundamental component of developing a competitive product strategy. MORE
In this post, I describe the importance of having a data strategy and […]. The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on TechProductManagement. IoT products are known for producing large amounts of data. MORE
For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? Otherwise you risk implementing an unvalidated and potentially incorrect strategy. MORE
Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesThe B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. MORE
These certifications differentiate you from the crowds of users who may or may not think they know their stuff. Strategy & Tactics. The post How to Prepare for Atlassian Certification – Part 1: Study & Exam Strategies appeared first on Modus Create. Achieving certification from Atlassian is one powerful way to create distinction for yourself among your peers and the millions of everyday users who login to Jira and Confluence daily. MORE
When there is value placed on thinking through the purpose of a skill and how it relates to the company strategy , employees can adapt and change with the business. #2. And they connect the learning with the overall corporate strategy for success. MORE
Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. The product roadmap shows how the product strategy is put into action by stating dates, measurable goals, and selected features. MORE
In this post, I describe the importance of having a data strategy and […]. The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on Daniel Elizalde. IoT products are known for producing large amounts of data. Some people even argue that the reason to deploy IoT products is to produce and collect all this data, that the data in itself is what provides the value. I don’t think so. MORE
When they can successfully create competitive differentiation, fill a gap in product technology or offer a more complete solution, they can drive business growth and gain market share. That’s why smart product managers consider all their options for their innovation strategy. MORE
Dear Strategy: “Is strategic planning dead?”. . His approach, of course, had less to do with the advent of fast-moving technology and more to do with differentiating between the practices of strategic planning and strategic thinking – with the former being based mostly in formal analytical techniques, and the latter being based in synthesizing information using creativity and intuition. Dear Strategy: Episode 060. ###. The post Dear Strategy: 060 Is Strategic Planning Dead? MORE
Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . In practical terms, this means that you may not be able to rely on features alone to differentiate your products in the software space. Dear Strategy: Episode 065. ###. Are you interested in strategy workshops for your product, marketing, or sales managers? MORE
Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. The upside to the customer is huge and you now have something tangible to differentiate your solutions from the competition. MORE
Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. For example, many cloud computing providers espouse IT cost savings and data security benefits while attempting to differentiate on technical superiority and service levels. MORE
Daniel Elizalde IoT Blog
AUGUST 1, 2017
In this post, I describe the importance of having a data strategy and […]. The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on TechProductManagement. IoT products are known for producing large amounts of data.
Roman Pichler
OCTOBER 2, 2018
Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. The product roadmap shows how the product strategy is put into action by stating dates, measurable goals, and selected features.
Roman Pichler
APRIL 3, 2018
Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. Elements of an Effective Business Strategy. Ownership of Business and Product Strategy.
Proficientz – Product Management University
MARCH 11, 2017
Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. The upside to the customer is huge and you now have something tangible to differentiate your solutions from the competition.
Daniel Elizalde IoT Blog
AUGUST 1, 2017
In this post, I describe the importance of having a data strategy and […]. The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on Daniel Elizalde. IoT products are known for producing large amounts of data. Some people even argue that the reason to deploy IoT products is to produce and collect all this data, that the data in itself is what provides the value. I don’t think so.
Roman Pichler
JANUARY 12, 2017
The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. This means that the first iPhone was clearly differentiated. Product Strategy
|
Dear Strategy
FEBRUARY 17, 2019
Dear Strategy: “How do you communicate strategy to the rest of the organization with a small and newly formed team on a previously languishing product?”. . So, with that out of the way, let’s talk about how this team might be able to push through some of these barriers and communicate their strategy in a way that will get people to stand up and take notice. That’s not to say that some of these dynamics can’t be fixed; in fact, that’s what having a strategy is all about.
Craft.io
OCTOBER 9, 2018
This blog has already addressed the different stages of Product Development Strategy. This time, we’re turning our attention to the various elements needed to formulate the right product strategy for your enterprise. Why you need a product strategy. Differentiation.
Dear Strategy
AUGUST 27, 2018
Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. To frame this question up properly, let me first say a few words about where I believe marketing strategies fit within the context of product and business strategies.
Dear Strategy
JANUARY 24, 2018
Dear Strategy: “As a product development team, how can we best reinforce technology-driven strategy?”. And, because of this, I need to start my answer by saying – please make sure that a technology-driven strategy is, in fact, what the organization wants you to reinforce. . Not every product strategy will be technology-driven. Because there’s absolutely no way to reinforce a technology-driven strategy if you have no money to spend on technology in the first place.
Dear Strategy
JANUARY 17, 2018
Dear Strategy: “How do you know when to move into the next phase of your strategy?”. Back in Episode 29, which you can find by clicking here , I talked about the many different terminologies that are used in strategy and how you can group those terminologies into 3 basic buckets for the purpose of keeping things simple. Goals and objectives are both used to indicate what you want to achieve with your strategy. Goals are useful for staging your strategy.
|
Inside Intercom
FEBRUARY 5, 2019
Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. They share their winning sales strategies and the lessons they’ve learned scaling sales.
Dear Strategy
APRIL 20, 2018
On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “What are the most important points to stress when presenting new ideas to senior management (i.e. financials, feasibility, product differentiation, etc.)?”. The post Dear Strategy: 046 The Most Important Part of a Strategy Presentation appeared first on Dear Strategy Podcast.
Dear Strategy
SEPTEMBER 10, 2018
Dear Strategy: “Is strategic planning dead?”. . His approach, of course, had less to do with the advent of fast-moving technology and more to do with differentiating between the practices of strategic planning and strategic thinking – with the former being based mostly in formal analytical techniques, and the latter being based in synthesizing information using creativity and intuition. Dear Strategy: Episode 060. ###. The post Dear Strategy: 060 Is Strategic Planning Dead?
Dear Strategy
MARCH 9, 2019
Dear Strategy: “How do you figure out a portfolio investment strategy for a product that is a delighter but doesn’t bring in money on its own?”. . Smartly, the question already guides us to the first part of my answer, which is that you have to first look to your overall portfolio strategy. Another strategy can be seen when companies engage in what we refer to as “market penetration” pricing. Dear Strategy: Episode 077. ###.
Dear Strategy
OCTOBER 15, 2018
Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . In practical terms, this means that you may not be able to rely on features alone to differentiate your products in the software space. Dear Strategy: Episode 065. ###. Are you interested in strategy workshops for your product, marketing, or sales managers?
Dear Strategy
JULY 30, 2018
Dear Strategy: “What are the risks of being a follower to a competitor versus being a game changer?”. In reality, these are two very different strategies, so I definitely recommend going back to that episode to get aligned on what those two terms mean. Dear Strategy: Episode 054. ###. Bob Caporale is the founder of Strategy Generation Company , the author of Creative Strategy Generation and the host of the Dear Strategy podcast.
Good Product Manager
DECEMBER 24, 2017
When there is value placed on thinking through the purpose of a skill and how it relates to the company strategy , employees can adapt and change with the business. #2. And they connect the learning with the overall corporate strategy for success.
Inside Intercom
JULY 13, 2018
In today’s world, you’ll only win by acquiring customers in a way that differentiates you from the crowd and builds an enthusiastic customer base that sticks around. The post 5 customer acquisition strategies for winning new customers appeared first on Inside Intercom. You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist.
Dear Strategy
APRIL 20, 2018
Dear Strategy: “What are the most important points to stress when presenting new ideas to senior management (i.e. financials, feasibility, product differentiation, etc.)?”. Of course, I can give the academic response that (cue professorial voice) “every strategy is going to be different and, depending on your current situation and what it is that you are trying to achieve, every presentation will have its own unique set of priorities to stress.”
Dear Strategy
MAY 10, 2018
Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The term “red ocean” actually comes from a very popular strategy book called Blue Ocean Strategy , written by W. Putting these two concepts together, the question practically answers itself because, at least in my opinion, when you are fighting in a red ocean marketplace, having a clear positioning strategy is actually the answer you’re looking for.
Product Management 2.0
MARCH 30, 2016
When they can successfully create competitive differentiation, fill a gap in product technology or offer a more complete solution, they can drive business growth and gain market share. That’s why smart product managers consider all their options for their innovation strategy.
Roman Pichler
JANUARY 8, 2019
For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? Otherwise you risk implementing an unvalidated and potentially incorrect strategy.
bpma ProductHub
FEBRUARY 4, 2018
Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. Product StrategyBy Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message.
Mind the Product
SEPTEMBER 14, 2018
To innovate effectively, you have to be able to differentiate between the known and unknown problems you are trying to solve, and adjust your operations accordingly. This could be strategies like launching existing products into new markets or better serving existing markets.
Roman Pichler
MAY 10, 2016
My first MVP had little resemblance with the finished product: I used my product strategy and roadmap workshop as the initial minimum viable product. What’s more, writing the book helped me consolidate and deepen my product strategy and roadmap knowledge and thereby benefited my teaching.
Tyner Blain
NOVEMBER 26, 2018
As Steven Haines first told me, “strategy first, roadmap second.” Strategy defines the context for product strategy, and your product roadmap is a planning (and communication) tool for executing your product strategy. Understanding how problems are framed in your market is critical to developing a successful product strategy. and it is a fundamental component of developing a competitive product strategy.
Modus Create
MAY 15, 2019
These certifications differentiate you from the crowds of users who may or may not think they know their stuff. Strategy & Tactics. The post How to Prepare for Atlassian Certification – Part 1: Study & Exam Strategies appeared first on Modus Create. Achieving certification from Atlassian is one powerful way to create distinction for yourself among your peers and the millions of everyday users who login to Jira and Confluence daily.
The Product Coalition
MARCH 17, 2019
And the investment / learning process that we’ve painfully gone through is what differentiates us from those who have yet to ‘join the elite club’. He’s currently Chief Product Strategy Consultant at Y-Perspective and holds Analytics courses and workshops. K.I.S.S??—?my my ass!
Mironov Consulting
MAY 2, 2019
Meanwhile, our competitors are picking their own improvement strategies. Hardware companies tend to use software as a way to prop up hardware prices: remote diagnostics or cloud analytics or improved interfaces are included for free to differentiate our hardware from competitors.
Mind the Product
NOVEMBER 14, 2017
Once we have this alignment, the partners must carve out a strategy to reach the goals. That brings us to some fundamental questions – How do we outline a strategy? Current Strategy vs Future Direction. A shift in strategy from a channel partner opens new doors for vendors.
Inside Intercom
JANUARY 28, 2019
Marketable – be attractive enough to differentiate itself from competitors. You need to differentiate. Product & Design Sales problems to be solved product roadmap product strategy
Mind the Product
SEPTEMBER 25, 2017
Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products.
Proficientz – Product Management University
JANUARY 27, 2017
Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. For example, many cloud computing providers espouse IT cost savings and data security benefits while attempting to differentiate on technical superiority and service levels.
Inside Intercom
SEPTEMBER 18, 2018
Modern buyers have hundreds, if not thousands, of choices, and selling to them is far more complex than scheduling a generic email cadence or relying on a few differentiated product features. Plain and simple, it’s time to trade in your old playbook for fresh strategies, tactics and motions.
Proficientz – Product Management University
MAY 11, 2018
That same messaging also helps the sales force talk the talk more credibly to ensure continuity between the marketing messages and the sales process, and that credibility may the one thing that ultimately differentiates you from the competition. The solution providers that truly have differentiating value built into their products are extremely good at this part. Blog Strategy & Product Planning
Proficientz – Product Management University
APRIL 18, 2017
Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesThe B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role.
Proficientz – Product Management University
APRIL 18, 2017
Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesThe B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role.
Inside Intercom
JANUARY 29, 2019
Lastly, what are your current differentiators that get them really excited about taking a bet on you and bringing your tool into their stack? Sales Moving Upmarket Saas Sales sales advice sales pitch Sales Strategy Upmarket
ProductPlan
APRIL 2, 2019
For product managers, the maturity phase is an opportunity to reduce costs while continuing differentiation of your product from the rest of the market. Product Management Product StrategyEvery product has a lifecycle which consists of various phases.
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