Proficientz

MARCH 11, 2017

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. The upside to the customer is huge and you now have something tangible to differentiate your solutions from the competition.

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Differentiation B2B Framework Messaging 100

Daniel Elizalde IoT Blog

AUGUST 1, 2017

In this post, I describe the importance of having a data strategy and […]. The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on TechProductManagement. IoT products are known for producing large amounts of data. Some people even argue that the reason to deploy IoT products is to produce and collect all this data, that the data in itself is what provides the value. I don’t think so.

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Daniel Elizalde IoT Blog

AUGUST 1, 2017

In this post, I describe the importance of having a data strategy and […]. The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on Daniel Elizalde. IoT products are known for producing large amounts of data. Some people even argue that the reason to deploy IoT products is to produce and collect all this data, that the data in itself is what provides the value. I don’t think so.

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Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. As helpful as it is to create a product strategy, it is not enough.

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Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Contrast this with a mature product , which tends to have a more stable product strategy. Make sure that you block the necessary time for product strategy reviews in your calendar.

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Strategy Product Strategy Workshop Vision 152

Roman Pichler

APRIL 3, 2018

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. It’s distinct from the product strategy : The business strategy states how the company will be successful, whereas the product strategy describes how a product will achieve success, as the following picture illustrates. Elements of an Effective Business Strategy.

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280 Group

NOVEMBER 11, 2019

To learn more about these strategies and specific actions you can take to rise in your career, join our upcoming co-hosted webinar with AIPMM, How to Accelerate Your PM Career, Part 3: Five Critical Strategies to Succeed in Your PM Career. He applied the five strategies below. Strategy #1 Evangelize Your Role. Strategy #2: Be More Efficient. Strategy # 3: Invest in Your EQ. Strategy # 4: Become an Industry Expert.

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Mind the Product

APRIL 6, 2020

Our goal was to define how we would set and communicate the company strategy, and how that strategy would lead OKRs and backlog definition. Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision. We started working with the product teams on how each tool – product strategy, OKRs, and roadmaps – should be used so that we could merge them together.

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Product Strategy Strategy Travel Vision 102

280 Group

SEPTEMBER 17, 2019

Study your competitors and analyze their marketing and product strategies. I would highly encourage you to find opportunities to volunteer as a way to differentiate yourself to employers. I got great visibility throughout the company, was able to contribute to a cause that I believed in and had a nice differentiator to put on my resume. Stay tuned for Part 3 in this blog series to get even more strategies to help catapult yourself up the ranks in product management.

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Strategy Certifications Product Management Product Manager 167

Pragmatic Marketing

JANUARY 17, 2017

A roadmap is a plan for your strategy that maps out the direction of your product. And it has to tie back to the strategy of the company. Describe your vision and strategy. Provide a guide for executing the strategy. Share your strategy with external stakeholders (including customers). Successful product managers keep the roadmapping strategy high-level. This strategy-first approach has several benefits. Showing Strategy on the Roadmap.

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Roadmap Strategy Vision Document 87

Dear Strategy

MAY 26, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? Now, for all of these scenarios, the key elements to include in your strategy are the exact same things that I continually refer to in this blog. That doesn’t change, no matter what type of strategy you are developing. “Just make sure that your product strategies are 100% coordinated.”

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Strategy Branding Construction Differentiation 40

ProductPlan

OCTOBER 3, 2019

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. What Does a Bad Product Strategy Look Like? If there was a simple test for bad product strategy most companies would happily use it. Here are some tell-tale signs your strategy might be on the wrong track: Lack of specificity. Those are slogans, not strategies. Doing so is a bad product strategy.

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Product Strategy Strategy Differentiation Testing 64

Dear Strategy

JANUARY 17, 2018

Dear Strategy: “How do you know when to move into the next phase of your strategy?”. Back in Episode 29, which you can find by clicking here , I talked about the many different terminologies that are used in strategy and how you can group those terminologies into 3 basic buckets for the purpose of keeping things simple. Goals and objectives are both used to indicate what you want to achieve with your strategy. Goals are useful for staging your strategy.

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Strategy Differentiation Presentation Positioning 40

Dear Strategy

JANUARY 24, 2018

Dear Strategy: “As a product development team, how can we best reinforce technology-driven strategy?”. And, because of this, I need to start my answer by saying – please make sure that a technology-driven strategy is, in fact, what the organization wants you to reinforce. . Not every product strategy will be technology-driven. Because there’s absolutely no way to reinforce a technology-driven strategy if you have no money to spend on technology in the first place.

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Technology Strategy Differentiation Education 40

ProductPlan

SEPTEMBER 27, 2020

Getting Real about Customer Delight: The Strategy of Emotional Outcomes. Return on Innovation as a Deliberate Strategy for Emotional Outcomes. In his 2015 LinkedIn article , Geoffrey Moore introduced three categories for innovation efforts: To differentiate, neutralize, or optimize.

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Differentiation Strategy Definition Reference 72

Sachin Rekhi

APRIL 12, 2020

Beyond product/market fit, it turns out business strategy really does matter. A sound strategy can make the difference between our initial product/market fit being ephemeral versus the beginning of a meaningful and lasting business. But the young upstart that has been laser-focused on clearing the initial hurdle of product/market fit may find itself less equipped for developing a winning strategy.

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Strategy Positioning Branding Differentiation 95

Inside Intercom

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. As your business scales, you’ll need to carefully align your product strategy with your broader company strategy to ensure cohesive and sustainable growth. ” Unique activities : Find the differentiators that make sense for you.

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Strategy Product Strategy Differentiation B2B 59

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. To frame this question up properly, let me first say a few words about where I believe marketing strategies fit within the context of product and business strategies.

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Inbound Outbound Strategy Magazine 48

Dear Strategy

FEBRUARY 17, 2019

Dear Strategy: “How do you communicate strategy to the rest of the organization with a small and newly formed team on a previously languishing product?”. . So, with that out of the way, let’s talk about how this team might be able to push through some of these barriers and communicate their strategy in a way that will get people to stand up and take notice. That’s not to say that some of these dynamics can’t be fixed; in fact, that’s what having a strategy is all about.

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Strategy Differentiation Workshop Reference 43

Gainsight

SEPTEMBER 14, 2020

One of Gainsight’s biggest differentiators is our platform’s ability to model your customers how your team views them for even greater visibility into your customer accounts. Janet Jackson once asked, “What have you done for me lately?”

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Strategy Differentiation Books Management 52

Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. This involves defining the core user(s), articulating the user’s “ jobs to be done “, and identifying how the company is differentiated. Moving from Outputs to Outcomes is the Product Development Strategy That Works in the Long Run.

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Dear Strategy

APRIL 20, 2018

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “What are the most important points to stress when presenting new ideas to senior management (i.e. financials, feasibility, product differentiation, etc.)?”. The post Dear Strategy: 046 The Most Important Part of a Strategy Presentation appeared first on Dear Strategy Podcast.

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Dear Strategy

SEPTEMBER 10, 2018

Dear Strategy: “Is strategic planning dead?”. . His approach, of course, had less to do with the advent of fast-moving technology and more to do with differentiating between the practices of strategic planning and strategic thinking – with the former being based mostly in formal analytical techniques, and the latter being based in synthesizing information using creativity and intuition. Dear Strategy: Episode 060. ###. The post Dear Strategy: 060 Is Strategic Planning Dead?

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Strategy Agile Differentiation Workshop 48

Apptentive

SEPTEMBER 3, 2020

Both apps are considered quick-service restaurants (QSRs), with one main differentiator: the first business relies heavily on the use of their drive-through option, and the second business offers drive-through service, but not as a primary offering.

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Travel Airlines Branding Strategy 56

ProductPlan

JULY 10, 2020

Thinking back, it’s surprising that it was only about five years ago that I had an important epiphany that would alter the trajectory of our company’s product strategy and my career. In the above examples, that meant, to make more promoters out of our customers, our experience strategy required building stronger partnerships with our onboarding and support teams. The Product Team’s Role in Customer Experience Strategy. Make CX a vital component of your product strategy.

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Strategy User Experience Differentiation Workshop 50

Good Product Manager

DECEMBER 24, 2017

When there is value placed on thinking through the purpose of a skill and how it relates to the company strategy , employees can adapt and change with the business. #2. And they connect the learning with the overall corporate strategy for success. Blog Differentiated Talent Talent Development Talent ManagementImprove Corporate Learning to Improve Performance.

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Testing Differentiation Download Technology 69

Inside Intercom

FEBRUARY 5, 2019

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. They share their winning sales strategies and the lessons they’ve learned scaling sales. But first, what is a sales strategy?

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Outbound Inbound Strategy Differentiation 65

Dear Strategy

JULY 30, 2018

Dear Strategy: “What are the risks of being a follower to a competitor versus being a game changer?”. In reality, these are two very different strategies, so I definitely recommend going back to that episode to get aligned on what those two terms mean. Dear Strategy: Episode 054. ###. Bob Caporale is the founder of Strategy Generation Company , the author of Creative Strategy Generation and the host of the Dear Strategy podcast.

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Strategy Differentiation Branding Definition 40

Dear Strategy

OCTOBER 15, 2018

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . In practical terms, this means that you may not be able to rely on features alone to differentiate your products in the software space. Dear Strategy: Episode 065. ###. Are you interested in strategy workshops for your product, marketing, or sales managers?

Technology 48

Technology Differentiation Strategy Reference 48

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Why Product People Should Care About Business Strategy , Strategize , pp.

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Vision Market Research Differentiation Reference 232

Dear Strategy

APRIL 20, 2018

Dear Strategy: “What are the most important points to stress when presenting new ideas to senior management (i.e. financials, feasibility, product differentiation, etc.)?”. Of course, I can give the academic response that (cue professorial voice) “every strategy is going to be different and, depending on your current situation and what it is that you are trying to achieve, every presentation will have its own unique set of priorities to stress.”

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Presentation Strategy Differentiation Management 40

Dear Strategy

MARCH 9, 2019

Dear Strategy: “How do you figure out a portfolio investment strategy for a product that is a delighter but doesn’t bring in money on its own?”. . Smartly, the question already guides us to the first part of my answer, which is that you have to first look to your overall portfolio strategy. Another strategy can be seen when companies engage in what we refer to as “market penetration” pricing. Dear Strategy: Episode 077. ###.

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Automotive Strategy Finance Branding 40

Gainsight

JULY 11, 2019

As a B2B SaaS company, your customer success strategy can be your best sales strategy. Your customer success strategy can be your best customer acquisition strategy. Here’s how I measure “best customer acquisition strategy” in this context: Win Percentage. The cure lies in the design and application of your customer success strategy. They’re no longer differentiators. How can you compete, differentiate and win?

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B2B Differentiation Strategy Article 43

Dear Strategy

MAY 10, 2018

Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The term “red ocean” actually comes from a very popular strategy book called Blue Ocean Strategy , written by W. Putting these two concepts together, the question practically answers itself because, at least in my opinion, when you are fighting in a red ocean marketplace, having a clear positioning strategy is actually the answer you’re looking for.

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Positioning Differentiation Strategy Advertising 40

Proficientz

DECEMBER 17, 2020

Shorter sales cycles and competitive differentiation. Blog Positioning & Sales Enablement Strategy & Product PlanningB2B Product Manager December 2020 Issue. If you’re reading this newsletter, give yourself a big pat on the back.

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Magazine B2B Demo Product Management 130

Proficientz

NOVEMBER 17, 2020

7 Tips for Positioning Greater Strategic Value & Differentiation. Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningB2B Product Manager November 2020 Issue. We hope your 2020 is winding down on a positive note, all things considered.

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Magazine B2B Differentiation Product Management 130

Amplitude

SEPTEMBER 25, 2019

It is one thing to wax philosophically about “translating strategy”, “using data”, and “aligned autonomy”, and another thing to make it happen in the real world at a rapidly growing company. So he adapted his role – expanding into more of a bridge between insights, corporate strategy, and product strategy. I was kind of half in corporate strategy and half in product strategy, which meant I was aiding the product teams.

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Strategy Webinar Differentiation Consulting 52

The Product Coalition

OCTOBER 28, 2019

Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital Experience Summit (Nov 7–8, San Francisco) In 2019, an exemplary customer experience strategy will be the difference between your brand and your closest competitor. In fact, a recent Gartner study revealed 81% of executives believe they’ll compete on CX alone, but only 22% have claimed to have developed the right product, digital and marketing strategy that exceeds customer expectations.

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Finance Differentiation Consulting Product Strategy 65

Proficientz

DECEMBER 7, 2020

“80% of our customers are telling us that the customer experience has become their primary vector of differentiation because products and services commoditize so quickly theses days. Blog Market & Customer Insights Positioning & Sales Enablement Strategy & Product Planning

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Marketing Product Marketing Demo Differentiation 141

Inside Intercom

JULY 13, 2018

In today’s world, you’ll only win by acquiring customers in a way that differentiates you from the crowd and builds an enthusiastic customer base that sticks around. The post 5 customer acquisition strategies for winning new customers appeared first on Inside Intercom. You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist.

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Outbound Download Strategy Framework 64