Differentiation and Innovation: Your Ticket to Surviving Product Commoditization

Proficientz

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. The upside to the customer is huge and you now have something tangible to differentiate your solutions from the competition.

How to Differentiate Your IoT Product: Provide Insights Not Data

Daniel Elizalde IoT Blog

In this post, I describe the importance of having a data strategy and […]. The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on TechProductManagement. IoT products are known for producing large amounts of data. Some people even argue that the reason to deploy IoT products is to produce and collect all this data, that the data in itself is what provides the value. I don’t think so.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Differentiate Your IoT Product: Provide Insights Not Data

Daniel Elizalde IoT Blog

In this post, I describe the importance of having a data strategy and […]. The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on Daniel Elizalde. IoT products are known for producing large amounts of data. Some people even argue that the reason to deploy IoT products is to produce and collect all this data, that the data in itself is what provides the value. I don’t think so.

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. As helpful as it is to create a product strategy, it is not enough.

Tips for Effective Product Strategy Reviews

Roman Pichler

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Contrast this with a mature product , which tends to have a more stable product strategy. Make sure that you block the necessary time for product strategy reviews in your calendar.

Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. It’s distinct from the product strategy : The business strategy states how the company will be successful, whereas the product strategy describes how a product will achieve success, as the following picture illustrates. Elements of an Effective Business Strategy.

Five Strategies to Gain Massive Success in Product Management

280 Group

To learn more about these strategies and specific actions you can take to rise in your career, join our upcoming co-hosted webinar with AIPMM, How to Accelerate Your PM Career, Part 3: Five Critical Strategies to Succeed in Your PM Career. He applied the five strategies below. Strategy #1 Evangelize Your Role. Strategy #2: Be More Efficient. Strategy # 3: Invest in Your EQ. Strategy # 4: Become an Industry Expert.

A Practical Guide for Product Strategy From Almundo: A Case Study:

Mind the Product

Our goal was to define how we would set and communicate the company strategy, and how that strategy would lead OKRs and backlog definition. Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision. We started working with the product teams on how each tool – product strategy, OKRs, and roadmaps – should be used so that we could merge them together.

Top Strategies to Advance Your Product Management Career Rapidly – Part 2

280 Group

Study your competitors and analyze their marketing and product strategies. I would highly encourage you to find opportunities to volunteer as a way to differentiate yourself to employers. I got great visibility throughout the company, was able to contribute to a cause that I believed in and had a nice differentiator to put on my resume. Stay tuned for Part 3 in this blog series to get even more strategies to help catapult yourself up the ranks in product management.

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

A roadmap is a plan for your strategy that maps out the direction of your product. And it has to tie back to the strategy of the company. Describe your vision and strategy. Provide a guide for executing the strategy. Share your strategy with external stakeholders (including customers). Successful product managers keep the roadmapping strategy high-level. This strategy-first approach has several benefits. Showing Strategy on the Roadmap.

Strategies for Non-Core Products

Dear Strategy

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? Now, for all of these scenarios, the key elements to include in your strategy are the exact same things that I continually refer to in this blog. That doesn’t change, no matter what type of strategy you are developing. “Just make sure that your product strategies are 100% coordinated.”

The Cost of a Bad Product Strategy

ProductPlan

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. What Does a Bad Product Strategy Look Like? If there was a simple test for bad product strategy most companies would happily use it. Here are some tell-tale signs your strategy might be on the wrong track: Lack of specificity. Those are slogans, not strategies. Doing so is a bad product strategy.

Dear Strategy: 033 Staging Your Strategy

Dear Strategy

Dear Strategy: “How do you know when to move into the next phase of your strategy?”. Back in Episode 29, which you can find by clicking here , I talked about the many different terminologies that are used in strategy and how you can group those terminologies into 3 basic buckets for the purpose of keeping things simple. Goals and objectives are both used to indicate what you want to achieve with your strategy. Goals are useful for staging your strategy.

Dear Strategy: 034 Technology Driven Strategy

Dear Strategy

Dear Strategy: “As a product development team, how can we best reinforce technology-driven strategy?”. And, because of this, I need to start my answer by saying – please make sure that a technology-driven strategy is, in fact, what the organization wants you to reinforce. . Not every product strategy will be technology-driven. Because there’s absolutely no way to reinforce a technology-driven strategy if you have no money to spend on technology in the first place.

Getting Real about Customer Delight: The Strategy of Emotional Outcomes

ProductPlan

Getting Real about Customer Delight: The Strategy of Emotional Outcomes. Return on Innovation as a Deliberate Strategy for Emotional Outcomes. In his 2015 LinkedIn article , Geoffrey Moore introduced three categories for innovation efforts: To differentiate, neutralize, or optimize.

A Primer on Business Strategy From Hamilton Helmer's 7 Powers

Sachin Rekhi

Beyond product/market fit, it turns out business strategy really does matter. A sound strategy can make the difference between our initial product/market fit being ephemeral versus the beginning of a meaningful and lasting business. But the young upstart that has been laser-focused on clearing the initial hurdle of product/market fit may find itself less equipped for developing a winning strategy.

Intercom on Product: The intersection of company and product strategy

Inside Intercom

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. As your business scales, you’ll need to carefully align your product strategy with your broader company strategy to ensure cohesive and sustainable growth. ” Unique activities : Find the differentiators that make sense for you.

Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends

Dear Strategy

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. To frame this question up properly, let me first say a few words about where I believe marketing strategies fit within the context of product and business strategies.

Dear Strategy: 075 Getting People Excited About Your Strategy

Dear Strategy

Dear Strategy: “How do you communicate strategy to the rest of the organization with a small and newly formed team on a previously languishing product?”. . So, with that out of the way, let’s talk about how this team might be able to push through some of these barriers and communicate their strategy in a way that will get people to stand up and take notice. That’s not to say that some of these dynamics can’t be fixed; in fact, that’s what having a strategy is all about.

Uplevel Renewal and Expansion Strategies with New Revenue Optimization Capabilities

Gainsight

One of Gainsight’s biggest differentiators is our platform’s ability to model your customers how your team views them for even greater visibility into your customer accounts. Janet Jackson once asked, “What have you done for me lately?”

Sustainable Product Strategy: How to Move from Outputs to Outcomes

Amplitude

Roadmapping is at the core of product strategy and product management. This involves defining the core user(s), articulating the user’s “ jobs to be done “, and identifying how the company is differentiated. Moving from Outputs to Outcomes is the Product Development Strategy That Works in the Long Run.

Dear Strategy: 046 The Most Important Part of a Strategy Presentation

Dear Strategy

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “What are the most important points to stress when presenting new ideas to senior management (i.e. financials, feasibility, product differentiation, etc.)?”. The post Dear Strategy: 046 The Most Important Part of a Strategy Presentation appeared first on Dear Strategy Podcast.

Dear Strategy: 060 Is Strategic Planning Dead?

Dear Strategy

Dear Strategy: “Is strategic planning dead?”. . His approach, of course, had less to do with the advent of fast-moving technology and more to do with differentiating between the practices of strategic planning and strategic thinking – with the former being based mostly in formal analytical techniques, and the latter being based in synthesizing information using creativity and intuition. Dear Strategy: Episode 060. ###. The post Dear Strategy: 060 Is Strategic Planning Dead?

Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink

Apptentive

Both apps are considered quick-service restaurants (QSRs), with one main differentiator: the first business relies heavily on the use of their drive-through option, and the second business offers drive-through service, but not as a primary offering.

5 Ways Product Teams Can Drive an Exceptional Customer Experience Strategy

ProductPlan

Thinking back, it’s surprising that it was only about five years ago that I had an important epiphany that would alter the trajectory of our company’s product strategy and my career. In the above examples, that meant, to make more promoters out of our customers, our experience strategy required building stronger partnerships with our onboarding and support teams. The Product Team’s Role in Customer Experience Strategy. Make CX a vital component of your product strategy.

4 Battle-Tested Ways to Improve Corporate Learning

Good Product Manager

When there is value placed on thinking through the purpose of a skill and how it relates to the company strategy , employees can adapt and change with the business. #2. And they connect the learning with the overall corporate strategy for success. Blog Differentiated Talent Talent Development Talent ManagementImprove Corporate Learning to Improve Performance.

8 steps to craft a winning sales strategy, according to industry leaders

Inside Intercom

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. They share their winning sales strategies and the lessons they’ve learned scaling sales. But first, what is a sales strategy?

Dear Strategy: 054 Followers Versus Game Changers

Dear Strategy

Dear Strategy: “What are the risks of being a follower to a competitor versus being a game changer?”. In reality, these are two very different strategies, so I definitely recommend going back to that episode to get aligned on what those two terms mean. Dear Strategy: Episode 054. ###. Bob Caporale is the founder of Strategy Generation Company , the author of Creative Strategy Generation and the host of the Dear Strategy podcast.

Dear Strategy: 065 Analyzing Competitors in the Technology Space

Dear Strategy

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . In practical terms, this means that you may not be able to rely on features alone to differentiate your products in the software space. Dear Strategy: Episode 065. ###. Are you interested in strategy workshops for your product, marketing, or sales managers?

Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Why Product People Should Care About Business Strategy , Strategize , pp.

Vision 232

Dear Strategy: 046 The Most Important Part of a Strategy Presentation

Dear Strategy

Dear Strategy: “What are the most important points to stress when presenting new ideas to senior management (i.e. financials, feasibility, product differentiation, etc.)?”. Of course, I can give the academic response that (cue professorial voice) “every strategy is going to be different and, depending on your current situation and what it is that you are trying to achieve, every presentation will have its own unique set of priorities to stress.”

Dear Strategy: 077 Determining a Product’s True Value Proposition

Dear Strategy

Dear Strategy: “How do you figure out a portfolio investment strategy for a product that is a delighter but doesn’t bring in money on its own?”. . Smartly, the question already guides us to the first part of my answer, which is that you have to first look to your overall portfolio strategy. Another strategy can be seen when companies engage in what we refer to as “market penetration” pricing. Dear Strategy: Episode 077. ###.

How to Design Your Customer Success Strategy to Win More Customers Faster

Gainsight

As a B2B SaaS company, your customer success strategy can be your best sales strategy. Your customer success strategy can be your best customer acquisition strategy. Here’s how I measure “best customer acquisition strategy” in this context: Win Percentage. The cure lies in the design and application of your customer success strategy. They’re no longer differentiators. How can you compete, differentiate and win?

B2B 43

Dear Strategy: 049 Positioning Yourself in a Red Ocean

Dear Strategy

Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The term “red ocean” actually comes from a very popular strategy book called Blue Ocean Strategy , written by W. Putting these two concepts together, the question practically answers itself because, at least in my opinion, when you are fighting in a red ocean marketplace, having a clear positioning strategy is actually the answer you’re looking for.

B2B Product Manager Magazine December 2020

Proficientz

Shorter sales cycles and competitive differentiation. Blog Positioning & Sales Enablement Strategy & Product PlanningB2B Product Manager December 2020 Issue. If you’re reading this newsletter, give yourself a big pat on the back.

B2B Product Manager Magazine November 2020

Proficientz

7 Tips for Positioning Greater Strategic Value & Differentiation. Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningB2B Product Manager November 2020 Issue. We hope your 2020 is winding down on a positive note, all things considered.

Linking Strategy, Insights, & Execution: Jake Johnson on Product Ops at Drift

Amplitude

It is one thing to wax philosophically about “translating strategy”, “using data”, and “aligned autonomy”, and another thing to make it happen in the real world at a rapidly growing company. So he adapted his role – expanding into more of a bridge between insights, corporate strategy, and product strategy. I was kind of half in corporate strategy and half in product strategy, which meant I was aiding the product teams.

Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital…

The Product Coalition

Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital Experience Summit (Nov 7–8, San Francisco) In 2019, an exemplary customer experience strategy will be the difference between your brand and your closest competitor. In fact, a recent Gartner study revealed 81% of executives believe they’ll compete on CX alone, but only 22% have claimed to have developed the right product, digital and marketing strategy that exceeds customer expectations.

Why Storytelling Skills For Product Management & Product Marketing Are Essential

Proficientz

“80% of our customers are telling us that the customer experience has become their primary vector of differentiation because products and services commoditize so quickly theses days. Blog Market & Customer Insights Positioning & Sales Enablement Strategy & Product Planning

5 customer acquisition strategies for winning new customers

Inside Intercom

In today’s world, you’ll only win by acquiring customers in a way that differentiates you from the crowd and builds an enthusiastic customer base that sticks around. The post 5 customer acquisition strategies for winning new customers appeared first on Inside Intercom. You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist.