Usersnap

FEBRUARY 24, 2025

Conducting user research , including surveys and interviews, is essential for understanding target users and refining product features. Gathering insights about target users through user research, such as surveys and interviews, is essential to tailor products effectively and enhance user satisfaction.

Product Research

DevelopmentCorporate

JUNE 2, 2025

Leaders who recognize this are betting on research to drive differentiation in a crowded market. The wide spread of tooling reflects researchs growing complexity: it's no longer just about interviews and surveys teams are doing concept validation, journey mapping, AI-powered sentiment analysis, and more.

Data Visualization

Productside

JULY 10, 2025

“Legacy mode detected: too many tabs, lagging response times, random crashes. Your signal? It’s time for the upgrade.” Old reflex: scramble designers, rewrite roadmap, hope it sticks.

Product Research

Modus Create

NOVEMBER 7, 2024

A survey by IBM Institute for Business Value found that 75% of executives believe that AI security is a top priority. Maintain a competitive edge in markets where compliance is a key differentiator. AI models are susceptible to adversarial attacks where malicious actors manipulate input data to deceive the system.

Reporting Tools

UX Planet

MAY 27, 2025

According to the Futurice Customer Survey (2024), a leading digital innovation consultancy, 70% of respondents said they were likely or very likely to switch providers for a more reliable mobile app. Its business strategy, brand differentiation and survival. Bottom line: UX in digital banking isnt just design anymore.

Finance

NextBigWhat

OCTOBER 28, 2024

Theory Ventures General Partner Tomasz Tunguz shares observations from a GTM survey Theory Ventures did with hundreds of startups, 68% of them early-stage, well-funded, mostly mid-market ACV, and 25% remote. 

Data Visualization

UX Planet

JUNE 9, 2025

Advanced tagging, and annotation features tailored for qualitative research: Dovetail stands out with its automatic tagging, sentiment analysis, and annotation capabilities, designed for qualitative data like interviews or surveys. It significantly reduces manual effort with some configuration on the tool.

Data Visualization

Product Innovation Educators

FEBRUARY 3, 2025

To determine which needs to address, follow these steps: Take the insights gained from observations Convert them into a list of unmet needs Create a survey for other users Ask them to rank the importance of each need This process provides real evidence to guide development decisions. How might this change your current prioritization process?

User Testing

Usersnap

DECEMBER 18, 2024

Example: “Customize your feedback tool/survey to elevate the user experience.” Incorporate icons to visually differentiate categories like “Bug Fix,” “Feature,” and “Improvement,” enhancing navigation.

Data Visualization

Userpilot

MAY 30, 2025

We built Userpilot to give product and growth teams everything they need to launch interactive product tours and support the sales process by highlighting differentiators in self-serve demos. That covers product tours, onboarding checklists, NPS surveys, and core analytics. We recently launched native support for iOS and Android apps.

Analytic Tools

UX Planet

JUNE 30, 2025

Power survey shows consumers are largely optimistic about AI’s benefits: 72% agree AI will deliver easy, convenient self-service but also highlight areas to improve, such as building trust and ensuring human-like empathy in AI interactions. Another survey of AI-savvy firms found that industries that underwent early digital disruption (e.g.

Data Visualization

Userpilot

JUNE 26, 2025

Whereas a vague label like “Feedback survey” wouldn’t be as clear or inviting. This color-coding makes it easy to differentiate between content at a glance, so navigation feels effortless. And Userpilot uses clear, user-friendly language throughout. No unnecessary jargon.

Feedback Software

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation

The Product Guy

JUNE 18, 2020

Usage: Behavior insights Customer give you feedback via: Usage data (use Google Analytics, Pendo, Mixpanel, etc) Public Forums & Social Media Surveys, interviews, conferences Public Tools 1Password- a Private Forum for customers (kb.1password.com) How do we measure success?

Product Research

Product Innovation Educators

JULY 19, 2021

The study researches the factors that differentiate successful product teams from the rest of the pack. For this study: 49% of survey respondents work in the technology industry. The revenue of survey respondents varied: 35% of our respondents worked for companies with revenue less than $50 million. 22% in the services industry.

Product Research

Product Innovation Educators

MAY 24, 2021

To determine our positioning, we identify our target segment and how we’re differentiating. We’re differentiating by allowing a lot of PMs to collaborate. There are many ways to measure this, including willingness-to-buy surveys, conjoint analysis, or Van Westendorp surveys. Next, we move to packaging.

Product Research

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

Differentiation

Product Innovation Educators

SEPTEMBER 2, 2024

Surveys: Structured questionnaires that can reach many respondents, providing statistically significant data. Key Considerations in Value-Based Pricing Differential Value: Understanding what makes your product different from alternatives in the market.

User Testing

Userpilot

JUNE 7, 2023

A feature feedback survey template makes the feedback process easier. TL;DR A feature survey is a method of collecting user feedback about existing or upcoming features of your product. New feature survey for feedback on specific product features after launch. CSAT survey for collecting customer sentiment about a feature.

User Testing

Userpilot

APRIL 29, 2024

How do you create a segmentation survey? A segmentation survey is used to gather the data necessary to segment customers. A market segmentation survey is a market research tool. In contrast, a customer segmentation survey focuses on existing customers and their characteristics. What is a segmentation survey?

Analytic Tools

Alchemer Mobile

JULY 11, 2019

According to 280 Group research and our experience working with product managers for over 20 years, you must become an expert on what your customers really need and how you can differentiate your product from the competition. Recently, 280 Group conducted the largest survey of its kind amongst product management professionals.

Research Software

Userpilot

MARCH 31, 2023

Why do you need product evaluation surveys and what are some of the top product evaluation survey questions? TL;DR Product evaluation surveys are customer research tools used to assess how users feel about your product experience at different stages of the customer journey. What is a product evaluation survey?

User Testing

Intercom, Inc.

JULY 28, 2020

From a 2018 Salesforce survey, 80% percent of customers say that the experience a company provides is as important as its products or services; 57% have stopped buying from a company because a competitor provided a better experience. Customers now expect both. They want fast and personal experiences from all brands, big and small.

Research Software

Intercom, Inc.

SEPTEMBER 28, 2021

We’ve built mechanisms to help us seek inputs from customers we don’t hear from using interviews, surveys, and data analyses”. Secondly, we’ve built mechanisms to help us seek inputs from customers we don’t hear from using interviews, surveys, and data analyses. So, how do we do that at Intercom? Well, it’s hard.

Feedback Software

Userpilot

AUGUST 24, 2023

A well-designed cancellation survey will help you understand the reasons for churn. This article shows you how to design a customer cancellation survey that collects actionable insights and reduces churn. TL;DR An exit or cancellation survey is a questionnaire you send to users to understand their reasons for churning.

Product Research

Product Talk

FEBRUARY 8, 2023

They decided to differentiate between meditators (who have learned Isha’s core meditation practice) and non-meditators (who have not). Depending on specific page visits users made in the app, she would launch different surveys through integrations with Typeform and Survicate. Less clicks rocks,” says Benedikte.

Research Software

Alchemer Mobile

FEBRUARY 24, 2022

The goal of a Net Promoter Score-type survey should be to determine the path necessary to change detractors, neutral customers, and even promoters to strong brand advocates. Reveal new emotion data behind NPS to improve differentiation, predict churn, and accelerate CX enhancements. NPS+ does just that. Fan Signals use cases.

User Testing

Intercom, Inc.

DECEMBER 2, 2019

Although it may seem like a no-brainer for businesses to offer customer support in multiple languages, in a recent survey we found that the vast majority of businesses struggle to implement an effective multilingual support strategy. We surveyed 170 non-native English speaking SaaS customers, and 135 support team leads to learn more.

Customer Experience

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! A user persona survey template is a pre-built questionnaire you can create, designed to elicit information from your target audience.

User Testing

Intercom, Inc.

FEBRUARY 9, 2021

With customer experience rapidly becoming a key differentiator , resulting in increased consumer loyalty, more revenue, and greater cost savings, it’s more important than ever to stand out or lose out. And if their support expectations aren’t met? So how do you begin to close that gap and deliver world-class customer support at scale?

User Testing

Product Innovation Educators

MAY 24, 2021

To determine our positioning, we identify our target segment and how we’re differentiating. We’re differentiating by allowing a lot of PMs to collaborate. There are many ways to measure this, including willingness-to-buy surveys, conjoint analysis, or Van Westendorp surveys. Next, we move to packaging.

Product Research

Product Talk

JUNE 19, 2024

The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. These gaps allow us to differentiate our products and services from our competitors’. I recently used ChatGPT-4o to help me analyze responses to a qualitative survey question.

Generative AI

Intercom, Inc.

JUNE 19, 2018

In a recent survey of customer support leaders, Aircall, an internet phone system specifically built for online call centers, found that controlling costs was the No. Aircall’s survey found that phone and email were still the dominant support channels offered by businesses, and the only two channels with greater than 75% adoption.

User Testing

Intercom, Inc.

APRIL 6, 2022

“The team wants customer support and the customer experience to be key differentiators for their business. At New at Intercom , Brian Lederman, who heads up sales, support, and success at Coda, shared that the team wants customer support and the customer experience to be key differentiators for their business.

Customer Experience

Intercom, Inc.

APRIL 26, 2022

If you’re looking to make some quick improvements that will go a long way, surveys and reviews will help you to address obvious pain points. Surveys happen in context (as the user is engaging with your product or service), creating a real-time feedback loop, where customer input continuously optimizes how the business operates and expands.

Customer Experience

Product Innovation Educators

JANUARY 13, 2020

A marketer or market research department can do it, or you can do it yourself by writing some surveys in a survey tool or interviewing people at a conference. I love figuring out where to start on a product, who the right customers are, and what the key differentiator is.

User Testing