Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions
Johanna Rothman
JUNE 21, 2023
Decades ago, I worked for a company that created and sold voicemail products to telecommunications companies. Differentiate Buyers, Users, and Customers for Effective Product Decisions appeared first on Johanna Rothman, Management Consultant. Customers might be Buyers if they integrate your product into theirs.
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