Product Management University
AUGUST 15, 2023
You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy
Product Management University
SEPTEMBER 20, 2018
How-to articles and videos, webinars, white papers and best-practice tips are a good way fill the sales pipeline with low hanging fruit, and they won’t break the marketing budget. No one makes it easier for your sales and marketing teams to communicate value and differentiation in plain simple English.
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Mind the Product
FEBRUARY 19, 2019
Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. In some industry verticals, “going digital” is happening so slowly that a successful transformation is seen as a way to differentiate an organisation from the competition.
Pragmatic Marketing
FEBRUARY 25, 2020
“But it doesn’t help the customer understand our unique differentiator vs. any other option in the market.” “Our messaging/positioning leads to assets like product briefs, technical white papers and e-books, and demos that focus on product awesomeness.
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Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways.
Pragmatic Marketing
FEBRUARY 25, 2020
“But it doesn’t help the customer understand our unique differentiator vs. any other option in the market.” “Our messaging/positioning leads to assets like product briefs, technical white papers and e-books, and demos that focus on product awesomeness.
Business of Software Conference
AUGUST 10, 2023
He had hired Kyle Bazzy and Derik Sutton into sales and marketing roles and he felt the work they had done could offer significant differentiation in the market. As a marketer, you think about measuring site traffic, SEO optimization, downloads of white papers. They were given his support to do something different.
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