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2023 rebrands: The good, the bad and the ugly

UX Planet

Especially, when you think of ‘Max’ as a name, which is not memorable or sticky, it is often used to differentiate between product lines… Bad change, bad colour change, bad naming and very bad tagline: “The one to watch”. Even worse when you present it like this: “This change is more than a new logo or identity.

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F.E².A.R.?—?A Product Framework from Concept to Delivery: Part 1

The Product Coalition

While the use of the framework is evident at the execution stage, it is equally applicable during business prioritization to identify product-market fit, competitive differentiation, and strategic alignment. As a Product Strategist or a Manager, it is insufficient to only think about how differentiated your product is. Ecosystems? —?As

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Confused Buyers Don’t Buy—Or Do They?

Pragmatic Marketing

Wireless providers intentionally make their pricing confusing to keep us from easily comparing plans. Regardless of what they want us to believe, there isn’t a huge amount of differentiation between them. In the absence of product differentiation, obfuscating pricing can reduce price competition. Should I believe him?

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Product Management in 2020: New Year, New… Products?

280 Group

In 2020 there is plenty of opportunity for Product Managers to differentiate their products from others by making these experiences seamless across devices and use occasions. What’s surprising is how few products do this well. Jamming to Spotify. Spotify does this well.

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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

Operations required the installation of private wireless networks and subsequent management to provide reliable service. A startup focused on differentiation should consider methodologies where customer experience, time to market, etc. recurring subscriptions, troubleshooting) and in some capacity as a customer success team.

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Product Management in Healthcare

ProductPlan

A complex medical device could easily need to meet the demanding requirements regarding wireless communications from the FCC, patient confidentiality under HIPAA, health and safety standards from the FDA, privacy concerns under GDPR… the list goes on and on.

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Finding Product Culture Fit

Sachin Rekhi

That stems mostly from needing to command the respect of the highly respected engineers you work with but also from needing to be able to determine how to leverage sophisticated technology to create unique product differentiation. You can sometimes find yourself searching for technology solutions to non-technology problems.