Document. Refine. Repeat! Mastering the Product Process.
280 Group
FEBRUARY 9, 2022
The Product Manager must articulate the customer’s needs and the problems the product will solve. During the Plan phase, Product Managers perform detailed market research, customer research and a competitive analysis, to understand the product’s market potential. Phase 1: Conceive . Phase 2: Plan . Phase 3: Develop .
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