Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

280 Group

AUGUST 4, 2019

We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. All of the skills in this book can be applied to both positions, but it is important to understand how we view them, as some skills will be more important depending on how the roles are defined. Customer and Market Research.

Product Marketing 209

Product Marketing Product Management Product Manager White Paper 209

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. The spectrum of the position ranges from the strategic level to the communication level. Market Research & Analysis To identify how a product or company is unique, the PMM needs to obtain a clear picture of the market.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Product Management University

APRIL 25, 2023

A resume can be created in many forms like documents, videos, web pages, etc., Product Management Leader), a positioning statement or career objective followed by work experience, hard/soft skills, education, and other interests. How Does a Value Based Resume Differ From a Traditional Resume? Here’s the downside of this format.

Technical Review 244

Technical Review Research Software Systems Review Customer Experience 244

Pragmatic Marketing

MAY 31, 2018

June’s Box of the Month is positioning. Throughout the month we’ll highlight articles, webinars, podcasts and blog posts that help you better describe your product by its ability to solve market problems. For a full list of relevant articles, webinars and blog posts, check out our Box of the Month page. Register now!

Positioning 70

Positioning Webinar Document Messaging 70

Pragmatic Marketing

JUNE 12, 2018

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. So how does this model impact product positioning ? A product’s position is what it does and for whom. It turns positioning into messaging.

Positioning 70

Positioning Weak Development Team Document Messaging 70

Actuation Consulting

MARCH 4, 2020

Last week we covered the basics of the Product Requirements Document (PRD). This week I’ll lay out the eight things that set a PRD apart as a highly useful document. Deliver these eight, and you’ll have a document that smoothes out development and leads to a positive outcome. What does highly useful PRD look like?

Document 45

Document Product Research Consulting User Testing 45

Pragmatic Marketing

JUNE 19, 2018

Ask five people what positioning means and you’ll likely get five different answers. Positioning is often used in place of value proposition and vice versa; sometimes both get confused with messaging. What Positioning Isn’t. Positioning isn’t a tagline, a slogan or something built around product features.

Positioning 70

Positioning Customer Experience Messaging Data Visualization 70

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 122

User Testing Market Research Product Research Research Software 122

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Product Management University

FEBRUARY 15, 2023

Aspirational selling is about understanding what’s driving your buyers from the top down and using that knowledge to position the value of your products in a more strategic context. Solution Selling vs. Aspirational Selling Example Let’s say a prospective customer contacts you for a document management solution.

Product Research 130

Product Research Demo Document B2B 130

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your market size. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Positioning 58

Positioning Differentiation Consulting Document 58

UX Planet

DECEMBER 15, 2023

In today’s saturated market of UX designers, standing out from the crowd can be a daunting task. Documenting each stage, from user research and wireframing to high-fidelity prototypes, can offer a comprehensive look into your skill set and problem-solving capabilities. The biggest thing here is going above and beyond.

Positioning 52

Positioning Feedback Software Research Software User Testing 52

TechEmpower - Product Management

MARCH 4, 2024

This shift allows business to reallocate human resources to more complex and strategic roles, or eliminate those positions entirely. At TechEmpower , we’ve used LLMs as part of marketing strategies where you can find and classify companies, personalize outreach campaigns and have personalized drip campaigns.

Generative AI 118

Generative AI Analytic Tools Research Software Reporting Tools 118

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

Feedback Software 119

Feedback Software User Testing Product Research Customer Experience 119

The Product Coalition

JULY 10, 2023

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. In today’s highly saturated marketing environment, exorbitant marketing costs and big budgets are often required for effective promotion. What is consumer-generated marketing?

User Testing 90

User Testing Feedback Software Analytic Tools Data Visualization 90

The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time.

Strategy 119

Strategy Reporting Tools Technical Review Marketing 119

ProductPlan

FEBRUARY 26, 2019

When a company hires a fancy management consulting firm to help them “optimize” operations, one of the first things they’ll do is document how things are currently being done. But defining and documenting core business processes has a number of benefits for organizations, regardless of their size or maturity.

Document 70

Document Roadmap Data Visualization Research Software 70

Userpilot

MARCH 25, 2024

Metrics that can affect SaaS business valuation include Monthly /Annual Recurring Revenue, Customer Acquisition Cost , Customer Lifetime Value , Net Revenue Retention, Total Addressable Market, and YoY Growth Rate. Public companies tend to have higher valuations as they’re more established on the market, so avoid such comparisons.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. Don’t sweat it.

B2B 133

B2B Product Marketing Marketing Healthcare 133

280 Group

AUGUST 23, 2021

If the PM and PO positions are separate, they’d better be tightly linked to ensure effective communications and alignment. Moreover, sometimes PMs and POs are in separate organizations entirely; POs often live in the engineering organization, due to their direct embedding in development teams, while PMs often reside in Marketing.

Webinar 358

Webinar Research Software Reporting Tools Product Management 358

The Product Coalition

JANUARY 16, 2024

Facing a company funding deadline, we pivoted to a new market with more potential. And we now had a handful of committed customers in the new market. Your product is heading in a direction divergent from the direction documented in the roadmap. When you get positive or negative results, act quickly. Then we hit pause.

Roadmap 118

Roadmap Development Team Review Technical Review Weak Development Team 118

280 Group

FEBRUARY 7, 2019

During the plan phase, product managers conduct more detailed and specific market research, along with competitive analysis to determine whether the opportunity is large and profitable enough to be viable. For example, market research and competitive analysis can be performed. Product Marketing completes the market strategy document.

Development Team Review 174

Development Team Review Product Research Document Download 174

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 127

User Testing Startups Product Research Testing 127

The Product Coalition

SEPTEMBER 2, 2022

We knew our market inside and out. Should we only offer the product to members or the market at large? One allowed for a personalized experience, while the other offered a larger market potential. The End Game of Product Strategy A product strategy synthesizes the choices made and packages them into a document.

Product Strategy 135

Product Strategy Strategy User Testing Weak Development Team 135

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." We've come a long way but we still have far to go. Where do I find them?"

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

The Product Coalition

SEPTEMBER 29, 2022

One catalyst for this scenario is when a colleague leaves, or changes positions. Or, you have switched positions, so you move on from your other responsibilities. Product managers who are leaving or changing positions may have already been broken down by their product, in the sense that they developed minor myopia. Dependencies.

Product Research 135

Product Research Product Management Product Manager Data Visualization 135

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 106

User Testing Startups Product Research Testing 106

280 Group

APRIL 18, 2023

I started working at The Mark Travel Corporation in a product management/product marketing junior associate role, working with the people who built the software. Apparently, I wrote really insightful bug details regarding where I thought the error occurred, which led the IT department to ask me to help them with documenting features.

Product Management 295

Product Management Product Manager Customer Experience Management 295

ProductPlan

SEPTEMBER 13, 2022

As markets mature, the competitive landscape gets crowded. Industry veterans and startups quickly try to stand out in an already clustered SaaS market. Effective product teams position their solutions as market leaders. Effective product teams position their solutions as market leaders.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Product Talk

OCTOBER 4, 2023

Many teams, like sales and marketing, have time-bound goals, like reaching $X in bookings or generating Y leads by a specific date. Or asking a marketing team to get a set number of leads from a specific campaign. Product teams are also held to time-bound goals. But sometimes companies take this too far.

Roadmap 309

Roadmap Product Research Customer Experience User Testing 309

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Userpilot

JUNE 30, 2023

It enables them to reach audiences across the globe to drive market expansion and product growth. Benefits of localized content for SaaS companies include extending the market reach and improving customer experience and satisfaction. Start building your localization strategy by identifying the right market.

Research Software 98

Research Software Analytic Tools User Testing Onboarding KPIs 98

Johanna Rothman

MARCH 13, 2024

Agile coaches and Scrum Masters are staff positions, not “line” jobs. Marketing and word of mouth help with that Acquisition.) All the costs: marketing costs to acquire customers, onboarding costs to activate customers, and product development costs for the product itself. You might not like these ideas.

Onboarding KPIs 75

Onboarding KPIs Agile Consulting Management 75