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Document. Refine. Repeat! Mastering the Product Process.

280 Group

Market Needs and Product Description documents are created, along with a theoretical product roadmap. Product development teams, executives, operations teams, and sales all contribute to these documents. . Document, Refine, Repeat! . The post Document. Mastering the Product Process. appeared first on 280 Group.

Document 291
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Product Ops: Lessening the Need for Product Requirements Documents

ProductPlan

Implementing product ops at your company will reduce your team’s need to produce clunky, one-way communication vehicles like the product requirements document (PRD). the product requirements document, and why would you ever want one? A product requirements document describes every capability needed for a product or feature release.

Document 105
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Precision in the Language of Messaging

Pragmatic Marketing

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

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Precision in the Language of Messaging

Pragmatic Marketing

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

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Writing coach Leslie O’Flahavan on the dos and don’ts of customer messaging

Intercom, Inc.

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. Say it like you mean it.

Messaging 118
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Re-designing the Product Briefing Document from the Ground Up ???

The Product Coalition

Due to this increased communication overhead, we needed to re-think how we could improve communication, product workflows and handover documentation across our ever expanding teams. AKA Scope of Work (SoW), Product Spec, Product Requirements Document (PRD) or in Intercom’s case ‘ The Intermission ’. Side note: ??Drift

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A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Message Map Basics. Message Pillars.