Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. Related Articles.

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The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Activities include working on: Messaging for the product suite?—? Which message will best position the product, and target the right segment? Documentation?— ?This Sales Empowerment?— ?The

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Mind the Product

JULY 13, 2017

One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit.

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Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.

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Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

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The Product Coalition

MAY 13, 2020

Engaging the reader with various types of media can help you increase the number of pre-orders you receive for your new product. Instead of rushing through the email design process, take your time to ensure your brand is adequately reflected in this document.

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Mind the Product

MAY 3, 2017

The next part of Stack’s marketing operating system is product marketing. She explains that every company needs to ask itself three questions if they are to succeed in product marketing. Alexa ends her presentation stating three key points that she has learned while doing marketing at Stack Overflow.

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Actuation Consulting

AUGUST 15, 2018

Of all the documents you create while developing a new product or product extension the Market Requirements Document (MRD) is most important of all. First, the MRD defines the overall target market. It also captures the market expectations for product attributes. What Does an MRD Look Like?

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Alchemer Mobile

AUGUST 7, 2023

By Cathy Yang, Senior Product Manager at Alchemer, and Vanessa Bagnato, Director of Product Marketing at Alchemer The August release of Alchemer Mobile includes Survey Skip Logic, a powerful feature that delivers more streamlined surveys to your audience and provides highly actionable insights for you.

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Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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The Product Bistro

JANUARY 25, 2021

In the way back time, before Agile, before OKRs and other fads, product managers wrote MRDs, or Market Requirement Documents. This was the artifact the began the process of developing a new product, or a variant of a product. A recent project, a complete re-do of one of our flagship products was needed.

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Alchemer Mobile

SEPTEMBER 6, 2023

If you are interested in adding SSO to your account, please visit this Help document or contact your customer success manager. Learn how to reorder survey questions from our Help documentation. For more information, contact your Customer Success Manager, or view our help documentation and developer guides.

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Product Management University

APRIL 25, 2023

A resume can be created in many forms like documents, videos, web pages, etc., For example, if you’re looking for a product marketing role, your H1 headline might be something like “ Making Technical Products Easier to Market, Sell & Buy.” How Does a Value Based Resume Differ From a Traditional Resume?

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Alchemer Mobile

JUNE 7, 2023

To learn more about using custom data, visit the help documentation. For more information, contact your Customer Success Manager, or view our help documentation and developer guides. Log into your account today; then go to Settings to access this new feature. Android and iOS 6.0 appeared first on Alchemer.

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Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

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Alchemer Mobile

APRIL 10, 2023

Latest Mobile SDKs deliver new features and customizations By Mel Fox, Product Manager for Alchemer Mobile, and Vanessa Bagnato, Director of Product Marketing at Alchemer We’ve made some key enhancements to Alchemer Mobile (formerly Apptentive), which includes new features and improvements in the 6.0 and Android SDK 6.0.4

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The Product Coalition

JANUARY 17, 2022

API Growth to 2109 | Wendell Santos Michael Endler outlines the core pillars of an API product offering in his article, How APIs Become API Products , and one of the paramount compliments to a stellar, well-documented, API is the API Developer Portal. Product Marketing to Match the Codat.io www.Astral.sh ).

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Alchemer Mobile

DECEMBER 16, 2022

By Vanessa Bagnato, Director of Product Marketing, Alchemer. In December 2022, the Alchemer product team launched more improvements to Standard Reports, improved Project Folder management, and account webhook enhancements designed to give account administrators more control and improve organization.

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Mind the Product

MARCH 12, 2020

Set up a product manager/sales buddy system that allows product managers to get invited to live customer calls a few times per month. Built an internal team wiki and created guidelines in coordination with product leadership for consistency and easy access. A replacement for a product marketing team.

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Alchemer Mobile

JUNE 14, 2023

By Justin Falk, Product Manager for Alchemer APIs, and Vanessa Bagnato, Director of Product Marketing at Alchemer We are thrilled to announce the highly anticipated release of the Alchemer Mobile API. To view the list of available endpoints or to test an endpoint, visit the Alchemer Mobile API technical documentation.

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Intercom, Inc.

FEBRUARY 2, 2022

Document this step with in-depth notes, seeking feedback from contributors. Link all relevant documents and resources to provide a holistic overview of the topic. it might be a written document, presentation, data analysis, design, video, etc.). Screenplay: The story you will tell. Editing: Stitching it all together.

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The Product Coalition

APRIL 25, 2018

A Certain Success Product-Market Fit, as made popular by the great Sean Ellis , is a concept that revolves around a simple assumption. The assumption is that if you can create a product that fits perfectly with a specific market, then you’re onto a winner. The great thing about Product-Market fit is that it makes sense.

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The Product Coalition

DECEMBER 11, 2023

Photo by Alexas_Fotos on Unsplash When I was VP of Product at Twiggle, building the product from zero to one (and then one to ten and so on), I hired a technical writer freelance. Our product was an API, and we needed comprehensive technical documentation. Back to Twiggle. Talk to us.

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The Product Coalition

APRIL 11, 2019

How we used the Superhuman’s Product-Market Fit model to learn what to build and whom to target A few months back I read an amazing Blog post by Rahul Vohra about how Superhuman was able to reach Product-Market Fit. It saves most people 20+ minutes a day, so definitely worth a go.

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Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist.

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The Product Coalition

DECEMBER 11, 2023

A much better solution would be to require that every new epic they work on would be accompanied by a document that explains how this epic ties into the larger product and company strategy and why it’s good for the business. A routine that works for you is worth its weight in gold, and we haven’t even started talking about scaling.

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Sequent Learning

OCTOBER 28, 2018

Each episode is filled with real-world insights from practicing product managers and leaders, allowing you to learn, apply, and succeed in your product management career. To bring your product strategy to light, every product must be validated for product-market fit, prior to launch, and through successive iterations.

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The Product Coalition

FEBRUARY 11, 2024

And so, when we were answering RFIs and RFPs (long requirement documents that large enterprises request vendors to fully answer before they start testing their products) there was almost always a question asking whether or not we supported this capability. But there was a good reason to do so.

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Lenny Rachitsky

JANUARY 11, 2024

Where to find Sam Schillace: • LinkedIn: [link] • Newsletter: [link] Where to find Lenny: • Newsletter: [link] • X: [link] • LinkedIn: [link] In this episode, we cover: ( 00:00 ) Sam’s background ( 03:45 ) The first Google Docs file ( 06:45 ) Disruptive innovation ( 10:11 ) First-principles thinking ( 11:00 ) Recognizing (..)

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Product Management University

APRIL 15, 2018

Let’s say a prospective customer calls you for a document management solution. It’s obvious that they want to get better at managing documents. The real question is WHAT are they trying to accomplish by getting better at document management and WHY is it critical to the success of their organization from the top down?

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Roman Pichler

MAY 11, 2021

Such a backlog has enough “ ready ” high-priority items to guide the work of the development team and to allow its members to create a “done” product increment—executable software that is tested and documented and that could be released. Myth #5: It’s the product owner’s job to get the project delivered.

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The Product Coalition

DECEMBER 6, 2023

Since product strategy is such a vague term, I thought it would make sense to clarify what it means first. Have you ever read a strategy document or got someone to present to you the strategy and couldn’t figure out what they wanted to say? Product strategy is a special kind of strategy. You are not alone.

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People-First Product Leadership

SEPTEMBER 17, 2023

A new product manager is joining my team in a few weeks. I created an onboarding document to help frame the work, people, and history the new PM would encounter during their first 30, 60, and 90 days. Start the onboarding document by welcoming the new hire and setting the foundation for the information they’re about to consume.

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B2B Product Management

SEPTEMBER 29, 2023

It is important to understand the difference between B2B and B2C products as they are essential for you to develop more effective Product, Marketing and Sales strategies. Here is a brief overview of the key differences between B2B and B2C products. There are some key differences between B2B and B2C product documentation.

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The Product Coalition

MARCH 15, 2021

So, the product marketing and product management teams constantly discover these needs through surveys and interactions, and to document these we use something called jobs-to-be-done (JTBD). We document these formally so they are always available to see in confluence. That’s our job.

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The Product Guy

OCTOBER 9, 2018

However, this is a naïve analysis that overlooks lost market share due to poor strategic thinking, or the demoralizing effect on engineers having to repeatedly rewrite code because of poor product-market fit. A good strategy document will be clear, concise, and articulated in a way that is understandable by everyone.

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Intercom, Inc.

NOVEMBER 17, 2020

We now had the maturity as an engineering organization to be able to allow a team of engineers to focus on solving this sort of problem, as well as the confidence to plan years in advance – something that just doesn’t make sense for a scrappy new startup fighting for product market fit. Testing our hypotheses.

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