article thumbnail

Document. Refine. Repeat! Mastering the Product Process.

280 Group

In this blog post, we’ll examine the seven phases of the p roduct process and how you can leverage them to make better decisions about marketing and channel strategy, product pricing, and the product portfolio mix. . Market Needs and Product Description documents are created, along with a theoretical product roadmap.

Document 291
article thumbnail

Can Adobe Make a Master Move to Capture Chatting with Documents?

The Product Coalition

Era of interactive, conversational documents is just around the corner, ready to transform the way we search, learn, and work. The corporate landscape is teeming with PDF documents. In the realm of clinical trials, for instance, the lion’s share of documentation is stored in this format. Can Adobe make a bold move?

Document 138
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SUNDAY REWIND: Product requirement documents must die

Mind the Product

In this Sunday Rewind post, we go all the way back to the pre-pandemic days of March 2016 when Martin Eriksson shared his thoughts on why Product Requirement Documents (PRDs) don’t always work. [.] Read more » The post SUNDAY REWIND: Product requirement documents must die appeared first on Mind the Product.

Document 157
article thumbnail

The Market Requirements Document (MRD): What Product Managers Need To Know

The Product Coalition

That’s where a market requirements document comes into play. The market requirement document is a strategic artefact that product managers usually write. The MRD assists the product team in outlining and planning the market strategy. What is included in a market requirements document (MRD)? What type of revenue?

Document 129
article thumbnail

How to Sell Your Roadmap to Your Leadership Team

Speaker: Brett Truka, CEO, Devetry

A product roadmap needs to both capture your product’s strategy and outline your execution plan. Because these documents are such an essential component of your job as product manager, you also need to strategize your roadmap presentation. In other words, you need to speak your executive suite’s language.

article thumbnail

What is Product Strategy?

Product Bookshelf

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?”

article thumbnail

The eight core elements of a winning product strategy

The Product Coalition

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael To build a successful product strategy, you must be willing to make tough choices that have a lasting impact and represent big moves. No choices = no product strategy. A document with one primary goal?—?creating

article thumbnail

It's Alive! Bringing Your Product Roadmap Back From the Dead

Speaker: Lisa Mo Wagner, Product Management Coach, Writer, Speaker and WomenTech Ambassador

This strategy is ineffective for developing a valuable product because it does not consider the volume of customer feedback. A product roadmap is a living document, a snapshot in time that is subject to frequent change. Companies frequently make this mistake by creating a product roadmap 1-3 years in advance.