How Zoom uses dark patterns to increase app downloads 😧

Peter Ramsey
UX Planet
Published in
3 min readFeb 25, 2024

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There’s an unusual dynamic to video conferencing tools: the person who creates the meeting, decides which tool to use. It’s rarely a mutual decision.

i.e., as a regular Zoom user, I might love the core service.

But I invite someone to a meeting, without considering that they might get the ‘guest’…

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