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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. This month, we have passed the three million download mark for the show. That just blows my mind.

Download 216
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Expand your addressable market to drive your next wave of growth

Intercom, Inc.

The first strategy of that next wave of growth is to expand your addressable market. How to expand your market. There are three ways companies typically expand their market: By expanding to other verticals. In B2B, that is companies who start by selling to smaller businesses and then expand to mid-market and enterprise.

Marketing 172
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Refining Product-Market Fit and Scaling B2B SaaS Products

Productside

Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market. You have early traction.

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435: Hershey’s award-winning approach to innovation – with Charlie Chappell and Greg Coticchia

Product Innovation Educators

Everything for us starts with strategy—both innovation strategy and corporate and total enterprise strategy. In the application, we shared our enterprise strategy and specifically the significant role innovation plays in that. Product innovation is a new product that goes to market, is sold to consumers, and drives revenue growth.

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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350: Market segmentation and product pricing – with Dan Balcauski 

Product Innovation Educators

Today we are talking about how market segmentation is done and how it impacts product pricing. He has 15 years of experience in managing multiple products throughout different life cycles, from start-ups to publicly traded multinational enterprises. 4:07] How does market segmentation influence product strategy? Start early.

Marketing 156
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Jobs to be Done Interview Tips for Product Managers

The Product Guy

Enter Jobs To Be Done, a methodology that forgoes customer persona creation to instead segment markets and product opportunities around the different types of goals (jobs) customers use a product to achieve. For a great introduction, download Intercom’s Jobs To Be Done eBook. This post is not an overview of the JTBD methodology.

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The Modern Encryption Software Checklist: The Secret to Understanding Your Data Security Needs

The following checklist is built to help you evaluate the scope of services offered by various encryption solutions on the market and covers questions on the following topics: Encryption. Enterprise features. Download the checklist today! Key management system. User authentication and advanced security factors.