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Optimal Product Process™ 3.0 Phase Four: Qualify

280 Group

Download the entire Optimal Product Process Ebook 3.0: Test marketing messages and positioning with the beta program participants. Working with quality assurance, marketing planning, messaging and positioning, developing initial marketing programs, collateral and launch materials. Download The Optimal Product Process EBook 3.0.

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374: The one marketing communication framework product managers need to know – with J.J. Peterson

Product Innovation Educators

How product managers can move their customers to action using the StoryBrand Framework. Specifically, we will learn about a 7-part framework for marketing communications. Peterson, whose PhD is specifically about the validly and effectiveness of this framework, which has been used by tens of thousands of organizations.

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The ultimate customer support tech stack for 2022

Intercom, Inc.

With a modern conversational support solution, you can combine proactive , self-serve , and human support capabilities, so your team can get ahead of known problems with targeted messages , automatically answer repetitive queries with bots , and quickly resolve complex issues with automation and a human touch. Let’s dive in.

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Trailblazing Women in Product Management: Sneha Narahalli, Vice President, Head of Product at Sephora

280 Group

It is not simply hearing what the business team wants and relaying that message to the engineering teams. The academic route of training or certification will give you the overall framework , which helps. . Download the Trailblazing Women in Product Management E-Book. DOWNLOAD NOW. Any guiding motto? .

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Announcing ‘The Ultimate Guide to Conversational Support’

Intercom, Inc.

We’ll walk you through a proven framework that combines proactive, self-serve, and human support to empower your team to get ahead of known problems, automatically answer repetitive queries, and quickly resolve complex issues. Chatbot and proactive message templates for providing fast, personal support. Get the ultimate guide??.

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How the pandemic has changed customer support forever

Intercom, Inc.

Download your copy of the thought leadership paper now. Messaging is rapidly becoming a key channel for customer support. According to Forrester’s research, prior to the pandemic, messaging was ranked fifth overall in terms of channel usage. Messaging provides a faster, more efficient customer experience.

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All walk and no talk? How to grow your product’s voice

Intercom, Inc.

As the head of content marketing at eFounders, I’ve come to rely on a loose framework to make these products talk, interact and connect with their users, each with their own, readily recognizable voice. Instead, the component parts of the “why” are the touchstones that help construct a narrative framework. A useful concept to.