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Book review: “Product Roadmaps Relaunched”

bpma ProductHub

How would you assess your own roadmapping process? A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. The 11-chapters are a master class on product roadmapping, and is supported by 65+ interviews from real practitioners. Register @ www.bostonproducts.org.

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Advanced Mobile App Marketing Strategies to Improve App Store Optimization (ASO)

Alchemer Mobile

While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Drive downloads. Advanced mobile app marketing strategies to improve ASO. We know this as mobile app marketing 101. App store optimization goals. ASO essentials.

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10 Tips for Creating an Agile Product Roadmap

Roman Pichler

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 4 Keep it Simple.

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The Most Popular Product Management and Mobile Marketing Content of 2020

Alchemer Mobile

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Here are our top-read articles, most-watched videos, and highly-downloaded guides from the past year.

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Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience. Download this guide and receive: An interactive flowchart to assess where you are in your omnichannel journey.

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Product Roadmap First Principles

The Product Coalition

It’s Product Roadmap Building Time Again! The end of 2020 is nearing and it’s product roadmap building time again?—?at To make that process as worthwhile as possible, adhering to the following seven product roadmap first principles has proven beneficial in my experience. The classic quote from Lewis Carroll works here, too.)

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My Product Strategy Model

Roman Pichler

Listen to the audio version of this article: [link] Download file | Play in new window | Duration: 10:10 | Recorded on September 13, 2022. How does it differ from a product roadmap and how do the two plans relate? With a validated strategy in place, you are in a great position to build an actionable product roadmap.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.