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Announcing our new guide ‘Unlocking Customer Engagement: Drive Action With In-Product Messaging’

Intercom, Inc.

By implementing in-product messaging – the secret ingredient your customer engagement tech stack is missing. But by adding a modern messenger to your tech stack, your team can automatically deliver timely, targeted, and personalized messages in the moment, when your customers are primed to take action.

Messaging 211
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In-App Messaging

ProductPlan

In-app messaging is a way of communicating with users within the context of your product, often taking the form of tooltips, banners, or in-app chat. For software products, in-app messaging includes all of the native messages sent to a user while they are using your product. In-app messaging has the added benefit of context.

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Customer engagement guide: the what, why and how of effective messages

Intercom, Inc.

This is where having a solid customer engagement strategy comes in. This means crafting a message strategy that truly engages its recipients on a regular basis. Below, we share key best practices for customer engagement, the anatomy of a good message, and a few examples to get your juices flowing. Those days are over.

Messaging 202
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Mobile App KPIs: The Top Metrics to Measure App Performance

Alchemer Mobile

Downloads, new signups, and uninstalls. In 2021, mobile apps were downloaded more than 230 billion times globally. Downloads are the starting metric for most developers. It’s simple: the more frequently an app is downloaded from the app store, the more popular it gets. APP DOWNLOADS BY REGION. UPDATE CYCLE.

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Making Software Pirates Pay: An E-Commerce Playbook

Vendors large and small have been using software intelligence to understand who is using unlicensed versions of their software so they can develop data-driven strategies to identify and convert unpaid users, generating new license revenue. Download the eBook now!

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Travel Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. In 2020, interaction rates went way down as brands only wanted to reach out to consumers with the most critical messaging during the height of the pandemic. Key Mobile Strategies for Travel Apps During the Reopening Process. Download your copy here. Consumer sentiment.

Travel 261
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Trailblazing Women in Product Management: Sneha Narahalli, Vice President, Head of Product at Sephora

280 Group

Apart from getting the opportunity, I had good mentors who made me realize why Product Management was important, why this role was going to help shape the strategy of the company, how this was personally going to help me , and how I could use it to add value. . Download the Trailblazing Women in Product Management E-Book.

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7 Tips for Developing an In-Application Messaging Strategy

Use In-App Messaging to Drive Unlicensed Users to Your Cart. Download the eBook now! Software vendors are always looking for new ways to convert prospects to customers; and if you're selling your software online, driving and converting shopping cart traffic is crucial to driving new revenue.