article thumbnail

Increase app downloads with the help of user psychology

UX Studio: Product Management

Sure, those are important, but to reach those goals, first, you have to get people to download your app. The million-dollar question is: how to increase app downloads? Why aren’t you having enough app downloads? These are paramount for reaching your ultimate goal: increasing app downloads. . Getting to the core problem.

article thumbnail

How to Build and Design a Successful App

Alchemer Mobile

Your app’s icon is one of the first major points a potential customer will see as they debate whether or not to download the app, so making a good icon impression is key to driving a high number of organic downloads. Based on our research, it’s always a good idea to make sure it’s included when optimizing for organic downloads.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Advanced Mobile App Marketing Strategies to Improve App Store Optimization (ASO)

Alchemer Mobile

Drive downloads. UK: In more than 50 percent of tests, the app store version that won in the UK was different from the winner in the US. Deploy frequent app updates (and test, test, test). Make use of this and test new strategies. Increase visibility in search results. Drive traffic to the app store listing.

article thumbnail

How A Sushi Delivery Network’s Marketing Specialist Creates Hundreds of HTML5 Banners

The Product Coalition

It contains over forty types of sushi, each with its own photo, name, and price. A note: although the sushi delivery network is real, its team preference is not to mention the network’s name in the banner case study. Are the name, quantity, and price of sushi rolls right on each banner? via their Pikaban account interface.

Marketing 141
article thumbnail

Managing the A/B Test Lifecycle

The Product Coalition

A view on everything we do while A/B testing, Except running the A/B test. Over the past year, my team has simplified and optimized our A/B testing process. This has resulted in better A/B tests definitions and communication, a reduction in the overhead of running A/B tests, and also much happier stakeholders and teams.

article thumbnail

How to Decrease Beta Testing Costs by 40%

Centercode

You need thorough test coverage before release — that is, you need to see how your product’s features and functions perform with real customers in their actual environments. So how do you, a resource-strapped beta team, reduce the costs of customer testing without sacrificing thoroughness or compromising the quality of your product?

article thumbnail

Voice of the Customer (VoC) Guide for Product Managers [+Template]

280 Group

There are many approaches and techniques to getting VoC such as surveys, monitoring social media, participating in customer forums, focus groups, and conducting customer visits—just to name a few. Be sure to download our Voice of the Customer: The Complete Guide to lead your efforts. Main hypothesis to test. DOWNLOAD NOW.