Managing the A/B Test Lifecycle
Published in
6 min readNov 6, 2019
A view on everything we do while A/B testing, Except running the A/B test.
Over the past year, my team has simplified and optimized our A/B testing process. As a product manager, I either led or enabled some of that change. This has resulted in better A/B tests definitions and communication, a reduction in the overhead of running A/B tests, and also much happier stakeholders and teams. In this post I share how we manage our A/B test backlog, review A/B test design (including hypothesis and success criteria), and how we make and communicate decisions based on A/B test results.
