Roman Pichler

SEPTEMBER 13, 2022

Listen to the audio version of this article: [link] Download file | Play in new window | Duration: 10:10 | Recorded on September 13, 2022. An effective product strategy is key to successfully create, enhance, and manage a product. But what exactly is a product strategy? Figure 1: My Product Strategy Model.

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Product Strategy Strategy Vision Product Research 353

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Additionally, such a vision is hardly inspiring.

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Roman Pichler

MARCH 14, 2023

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for?

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Product Strategy Strategy Vision Product Research 353

Roman Pichler

DECEMBER 4, 2023

Let’s make this more concrete by looking at a popular product discovery tool, Teresa Torres’ Opportunity Solution Tree (OTS). [2] 2] Before I proceed, let me point out that I am neither a product discovery expert in the sense discussed below nor do I fully endorse the specific approaches created by Marty and Teresa.

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Product Research Product Strategy Strategy Research Software 353

Melissa Perri

JULY 14, 2016

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. This is the way we were taught to think about Product Strategy. This isn’t a strategy, this is a plan. He was on edge.

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Roman Pichler

SEPTEMBER 2, 2024

Listen to the audio version of this article: [link] Product Strategy Discovery Explained What is product strategy discovery? More precisely, it is the process of developing a product strategy whose implementation will likely create the desired value and impact.

Product Research 239

Product Research Product Strategy Strategy Research Software 239

Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.

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Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company. Our guest is Bob Caporale.

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Roman Pichler

JULY 4, 2023

Listen to the audio version of this article: [link] Option 1: The Vision Captures Strategic Decisions Your first option is to view the product vision as a statement that captures strategic decisions like the product’s users and customers, its value proposition, and its standout features.

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Vision Customer Experience Strategy Article 168

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. This month, we have passed the three million download mark for the show. The vision?

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Download Feedback Software Data Visualization Customer Experience 215

Roman Pichler

JULY 8, 2024

Keep the other groups in Figure 1 informed about changes in the product strategy and product roadmap , for example, by inviting subjects to bigger review/demo sessions and having one-on-ones with context setters. A better way is to co-create the product strategy and roadmap with the key stakeholders.

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Roadmap Product Strategy Strategy Weak Development Team 270

Roman Pichler

JANUARY 22, 2024

These guide and align the strategies of the portfolio members , as Figure 1 illustrates. Figure 1: The Product Portfolio and Product Strategy Using Microsoft Office as an Example In Figure 1, the strategies of the individual products—Word, PowerPoint, and Excel—implement the Office strategy.

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Weak Development Team Strategy Software Review Vision 295

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

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Roman Pichler

MARCH 12, 2024

But this taught me an important lesson: There is no point in worrying about the product details if a sound product strategy is missing. As helpful as a product strategy is, it’s not enough. 1] While I hope that this makes sense to you, I find that in practice, the different strategies are sometimes confused.

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Roman Pichler

JUNE 7, 2022

The value the product should create is not clearly understood : A validated product strategy and an actionable product roadmap are missing. If this data is actioned, bad product decisions will be made. Do this at least once per quarter, as a rule of thumb, ideally as part of the product strategy reviews.

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Roman Pichler

DECEMBER 7, 2021

But it’s even better to use them when you make strategic product decisions. To see how this can be done, let’s explore how the success factors can be applied to the product vision board. The following picture visualises the recommendations above and shows how the factors map onto the five sections of the product vision board.

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Product Innovation Educators

NOVEMBER 16, 2020

Today we are discussing strategy. This is the foundation for product managers as organizational strategy impacts product strategy. Don’t just copy a vision statement from someone else; make it real for your company and the people involved in your company. [19:33] 19:33] What is innovation strategy?

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Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. 18:41] How does the use case impact product vision and decision-making?

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Mind the Product

OCTOBER 1, 2018

By the end, it covered most the stuff you’d expect to find on something like a Product Vision Board from the market and customer needs to internal objectives and product requirements. We were successful in “selling” our vision and strategy, and were allocated funds to deliver it.

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Data Visualization Strategy Product Strategy Product Research 165

Product Innovation Educators

NOVEMBER 15, 2021

Strategy, vision, and influence for product managers. Today we are talking about the journey from product manager to product officer or product VP. He has been a product manager and managed a variety of product teams in multiple countries. 1:49] How do we formulate a product strategy?

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Product Innovation Educators

JANUARY 4, 2021

You don’t need to do anything to keep listening, but I want you to know the name change is coming—The Everyday Innovator will be renamed to Product Masters Now. . Summary of some concepts discussed for product managers. [1:58] What are your responsibilities as a Chief Product Officer? His name is Anup Yanamandra.

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Feedback Software Data Visualization Customer Feedback Customer Experience 277

Roman Pichler

JUNE 10, 2024

In such a situation, it can be a big ask to let go of detailed, feature-based plans and trust an outcome-based, goal-oriented product roadmap. You can download the infographic by clicking on it.) You can download it together with a helpful checklist by clicking on the image. It uses selected features.

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Roadmap User Testing Workshop Customer Experience 241

Product Innovation Educators

AUGUST 21, 2023

The second part of the process is the product vision, which outlines how you will make progress toward the mission over the next two to three years. That feeds into the product strategy, which is typically set on an annual basis or for six month. The product strategy goes hand-in-hand with your KPIs and goals.

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ProductPlan

DECEMBER 1, 2021

Even among experienced product professionals, a common misconception in business holds that product strategy and business strategy mean the same thing. Product professionals need to understand the distinction between business strategy vs. product strategy. A Closer Look at Each Strategy.

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Roman Pichler

FEBRUARY 6, 2018

The first and possibly most powerful goal is the vision , which describes the ultimate reason for creating your product and the positive change it should bring about. As this example shows, the vision is an inspirational, visionary goal that cannot be measured. An example I like to use is healthy eating. Getting to Shared Goals.

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Weak Development Team Technical Review User Testing Workshop 173

Product Innovation Educators

FEBRUARY 27, 2023

The product manager needs to get the answers that are used for setting up the product strategy and for marketing and development, so we have clarity. The questions we equip product managers with help them find clarity on the buyer persona (used for marketing) and the user persona (used for development).

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Feedback Software Marketing Customer Experience Data Visualization 267

The Product Guy

APRIL 4, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

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Folding Burritos

FEBRUARY 22, 2016

Naturally, this is extremely frustrating; you know it’s the pathway to a disconnected and incoherent product. Tying everything to a strong value proposition and vision is effectively the kind of thing that produces a cohesive product. and “is this a big enough problem for our customers, that justifies the investment?”.

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Analytic Tools Reporting Tools Data Visualization User Testing 322

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Developing a Product Strategy.

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Product Innovation Educators

JUNE 19, 2023

Our product team will share a product update, and most product updates will include a high level reminder of product strategy. Every quarter we do a detailed all-hands meeting about the product strategy. What is our current product strategy? Click here to download the Action Guide.

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ProductPlan

MARCH 21, 2024

For the ninth edition of our State of Product Management Report this year, we asked product professionals to share their experiences with adapting to uncertainty, how they imagine the future of their solutions with their product vision, and how they are delivering on their vision despite budget constraints and smaller teams.

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Reporting Tools Data Visualization Research Software Feedback Software 105

ProductPlan

JANUARY 7, 2022

Leveraging digital analytics tools—Google Analytics, for example—to gain better insights into customer behavior and product usage. Transforming the company’s software offering from a client-side app downloaded by customers to a SaaS solution that customers access in the cloud. But remember, transformation is complex.

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Analytic Tools Research Software Data Visualization Product Research 98

Alchemer Mobile

AUGUST 25, 2020

Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing.

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Technical Review Product Manager Product Management Software Review 130

ProductPlan

OCTOBER 6, 2021

“I believe It’s people’s mindset to be hurried in delivering features rather than thinking about what is important to the customer, which blends with our vision,” said business system analyst Pavani Ranga. This is how I might look at it: Strategy = Needed features = Approximate confined time with great value.

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Radical Product

SEPTEMBER 24, 2019

Photo by Randy Fath on Unsplash How to iterate less and achieve more In my recent talks and blog posts , I’ve shared the importance of having a clear vision to avoid common product diseases. But once you have a clear vision, what’s next? How do you translate that vision into action? We had a clear vision.

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DISQO

FEBRUARY 24, 2020

The time and rigor required to gather customer data is often at odds with the agility required to build innovative products and solutions, leaving a huge window of opportunity for improved collaboration between researchers and product teams.

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ProductPlan

FEBRUARY 10, 2021

You want your team to focus first on product strategy , not deadlines. Create a free trial download. Develop a scaled-down product at a lower price to attract single-license users. Where’s the vision, strategic thinking? Your product roadmap should be a strategic guide, not a calendar. Release March 17.

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