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CS Value Engineering and Customer ROI Just Got More Important

Gainsight

Value engineering through the lifecycle. At Gainsight, we’ve created a framework that identifies key moments along that journey, where the entire enterprise can get involved in engineering value for customers, from landing an account through to renewal and expansion. He says, “you’re constantly in that cyclical motion.

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Optimal Product Process™ 3.0 Phase Three: Develop

280 Group

Download the entire Optimal Product Process Ebook 3.0: Engineers love data and logical decisions, so make sure they understand where your decisions and opinions are coming from. Working with engineering, influencing other groups, team leadership, negotiation. Download The Optimal Product Process EBook 3.0. CLICK HERE.

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Releasing Software and Stress

Split

In this eBook, we take a closer look at developer pain points that can be tempered with tooling and take pressure off the feature release cycle. Download a free copy of the De-Stressing Feature Releases for Developers eBook today! This cuts down on review times, making it quicker and easier for them to ship code.

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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

You want the search engines to reward you, not punish you. Articles eBooks Videos White Papers Webinars Seminars Podcasts Newsletters Speaking Engagements 3 rd Party Syndication Training Workshops Then you can decide which pieces are out there for everyone, exclusive pieces you want to gate so you can capture contact information, and so on.

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9 Developer Enablement Practices to Achieve DevOps at Enterprise Scale

In this eBook, Christian Oestreich, a senior software engineering leader with experience at multiple Fortune 500 companies, shares how a metrics-driven mindset can dramatically improve software quality and enable DevOps at enterprise scale.

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The Value Assessment Framework (Part 3)

The Product Coalition

Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. But you know how it is  — temporary things tend to remain permanently , and engineering kept raising a flag that this feature needs more work. Some even need to be left untouched.

Framework 109
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Qualifying Your Account Executives Before a Demo

Product Management University

If you’re a solution consultant (SC), sales engineer (SE), or any other role that does sales demos, there’s nothing more uncomfortable than going into a demo and not knowing what you’re aiming for. Free eBook: Top Down Customer Discovery – Uncovering THE BIG WHY!

Demo 147
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The 5 Stages of Account-Based Marketing — and How to Win Them All

Data is the fuel that powers your ABM engine. In this eBook, we’ll walk you through how to leverage strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect. Without it, you can’t find and reach your target accounts. ZoomInfo’s MarketingOS changes all that.