The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. If you feel it touches marketing and sales, you are right.

Product Strategy 146

Product Strategy Research Software Strategy User Testing 146

The Product Coalition

JUNE 19, 2022

market research, customer insights, backlog grooming, etc.?—?when My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on June 14, 2022.

User Testing 148

User Testing Customer Experience Product Research Strategy 148

UX Studio: Product Management

AUGUST 17, 2018

Estimating market demand and value. Are we targeting the right market? In such cases, professional market research may work better for starters. Download our free ebook now! Example: “Imagine that as marketing manager of a company, you must choose the newsletter service provider your company will use”.

User Testing 141

User Testing Product Research Research Software Feedback Software 141

Centercode

FEBRUARY 11, 2021

Market research, quality testing, user experience, and product analytics are absolutely essential to building a good product. We’ve helped hundreds of companies run thousands of projects with millions of testers to bring game-changing products to market. It’s pretty simple, actually: perfect your product.

User Testing 98

User Testing Technical Review Customer Experience Product Research 98

Userpilot

JANUARY 26, 2024

But what about product-led content marketing? TL;DR Product-led content marketing is a strategy that relies on content that shows users how to use the product to deal with their pain points. Ahrefs provides value to customers with their detailed how-to guides on how to leverage the tool for SEO and digital marketing.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Others include PPC adverts, social media, or email marketing. For example, that’s when they download the ebook or start the free trial. Content marketing path Ahrefs is an SEO suite known for its value-packed blog posts.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Centercode

FEBRUARY 18, 2021

Why It’s Vital to Move Beyond “Beta” While most companies are running beta programs, beta testing never fully developed into its own field with standardized practices in the way user experience or market research did. Read the Ebook. Then along came Agile.

Customer Experience 59

Customer Experience User Testing Feedback Software Customer Feedback 59

UX Studio

APRIL 25, 2019

It will take you just eight minutes to read this article, you will know about: An “inclusive” marketing strategy. When does the time come for this type of research? How we conducted brand research on our UX studio brand. Takeaways on branding research. An “inclusive” marketing strategy. Brand awareness.

User Testing 74

User Testing Product Research Research Software Branding 74

The Product Coalition

FEBRUARY 12, 2020

It could be because the market is always moving faster than we can, and we are constantly chasing it, or because to make an impact we are 100% dependant on other people (as much as I hate to admit it, even an amazing product strategy document won’t make an impact unless people adopt and implement it).

Customer Experience 86

Customer Experience Product Management Product Manager User Testing 86

The Product Coalition

DECEMBER 11, 2023

As a good product-leader-to-be (although I didn’t know it at the time), I asked them why did they want to do it, and then performed market research to understand the problem better. In one of my early career roles, I was brought into the company as a development team leader with a very specific task they wanted me to lead.

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

ProductPlan

APRIL 25, 2023

This entails customer and market research, internal prioritization exercises, and tying back product goals and metrics to organizational targets and KPIs. Our free ebook will show you the way. Before going further, let’s revisit the responsibilities and purpose of each role. They’re both part of the same great team.

Customer Experience 52

Customer Experience Data Visualization Reporting Tools Weak Development Team 52

Revulytics

AUGUST 8, 2019

Walking back announcements that marketing – or worse, the CEO – has made. So here you go: “The aim of marketing is to know and understand customers so well that the product or service fits them and sells itself.”. He’s not talking about marketing communications. Or about supporting the market of many?

Product Research 54

Product Research Research Software User Testing Reporting Tools 54

ProductPlan

MAY 13, 2020

The whole point is to see what works and achieve market validation for the principle assumptions of its value proposition. Convincing these cohorts that this isn’t “throwaway work” because you’re bad at market research or can’t make up your mind is essential to instituting an experimentation-friendly climate.

Product Research 82

Product Research User Testing Weak Development Team Roadmap 82

The Product Coalition

DECEMBER 11, 2023

So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. Everyone knows market feedback is a must so that’s where you are going —  working with your customers, listening to them , and implementing a lot of what they say. And guess what?

Startups 78

Startups User Testing Customer Experience Roadmap 78

Userzoom

DECEMBER 17, 2019

This free-to-download bundle contains the following resources: Benchmarking 101 [ebook]. How to be a great UX research leader: Engage your stakeholders [Article]. This way, they will see that their needs are directly addressed through this research and will be more inclined to approve.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

UX Planet

MARCH 9, 2025

Partnered with marketing to adjust messaging. Ebook/Notion Guide: PM 101 for Product Designers (Download) I created this Notion guide to help designers transition into Product Management. Solution: Show PMThinking What trade-offs did you consider? How did you prioritize? How did you collaborate?

Data Visualization 64

Data Visualization User Testing UX Analytic Tools 64