The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

Product Strategy 146

Product Strategy Research Software Strategy User Testing 146

UX Studio

APRIL 25, 2019

Let’s jump into branding research! It will take you just eight minutes to read this article, you will know about: An “inclusive” marketing strategy. What’s it got for product teams? When does the time come for this type of research? How we conducted brand research on our UX studio brand. Do research!

User Testing 74

User Testing Product Research Research Software Branding 74

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

The Product Coalition

MAY 9, 2020

A lot of information and knowledge comes your way when you’re a new Product Manager. But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) So let’s dive in.

User Testing 86

User Testing Technical Review Product Marketing Product Research 86

The Product Coalition

JUNE 19, 2022

Here are my best tips for productive, deep work from home. As product managers who are constantly in meetings and get questions from all around, this is critical. One of my best tips for doing deep product work used to be to work from home. market research, customer insights, backlog grooming, etc.?

User Testing 148

User Testing Customer Experience Product Research Strategy 148

Centercode

FEBRUARY 18, 2021

Product development also looked very different back then. Brainstorming product vision with your engineers and design team? And nestled in the center of all this was beta testing, a practice (usually without standardized processes) that loosely applied to any sort of pre-launch product testing. Not really a thing.

Customer Experience 59

Customer Experience User Testing Feedback Software Customer Feedback 59

Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Focus on their JTBDs, pain points , and gains from using your product. Userpilot is a product growth platform.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Best practices for effective customer acquisition and product-led growth. You can also implement A/B testing to see what resonates better with your audience.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Revulytics

AUGUST 8, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. Steve Johnson is VP of Products at Pragmatic Institute , former CEO and founder of Under10 Playbook, and author of Turn Ideas into Products. Have we planned the right products?

Product Research 54

Product Research Research Software User Testing Reporting Tools 54

The Product Coalition

FEBRUARY 12, 2020

Highlights from my ProductX talk “The 24/7 Product Manager” Image by annca from Pixabay Raise your hand if you are not extremely busy. When you say that to a room of product managers, nothing happens. The old saying that the product manager is the CEO of the product seems to be in the heart of heated debate these days.

Customer Experience 86

Customer Experience Product Management Product Manager User Testing 86

ProductPlan

APRIL 25, 2023

Many product teams now have their own team of super-powered individuals banding together for a common cause. And instead of catchy monikers, they tend to go by the more humble titles of “product manager” and “ product operations.” Product managers own the vision, strategy, and roadmap for the product(s) they manage.

Customer Experience 52

Customer Experience Data Visualization Reporting Tools Weak Development Team 52

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

The Product Coalition

DECEMBER 11, 2023

There are times, products, and audiences when optimizing for minimum cost and effort (even with the trade-off on benefit) is the right thing to do. Another example is product-led growth, which combines lower prices with a self-service approach. didn’t give me this option (and didn’t even know how to phrase it), while B.

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

ProductPlan

MAY 13, 2020

For product management, this is both a frustrating challenge and an exciting opportunity. Well-researched plans and strategies have a short shelf life, as their underlying assumptions fluctuate and transform. Rethink Product Innovation: Making Experimentation and Learning a Fact of Life.

Product Research 82

Product Research User Testing Weak Development Team Roadmap 82

The Product Coalition

DECEMBER 11, 2023

But much like code, your product strategy also requires maintenance. Note: everything I say here is true for mature product companies as well. So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. Because your customers aren’t product leaders.

Startups 78

Startups User Testing Customer Experience Roadmap 78

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

UX Planet

MARCH 9, 2025

How to Switch from UX to Product Management in 2025? (A A Designers ProvenPath) How to transition from product design to product management? Moving from UX to product management is a natural step if you want more influence over product decisions. Why UX Designers make Great Product Managers?

Data Visualization 64

Data Visualization User Testing UX Analytic Tools 64