eBook Market Research Product Strategy 
The Product Coalition
DECEMBER 6, 2023
The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.
The Product Coalition
JUNE 19, 2022
One of my best tips for doing deep product work used to be to work from home. It was a countermeasure to the popular symptom of product managers doing their real work?—?market market research, customer insights, backlog grooming, etc.?—?when Working on the product strategy” is way too vague.
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UX Studio: Product Management
AUGUST 17, 2018
Ideally, the product team has already passed that. In such cases, professional market research may work better for starters. The basic answer: any and every time during the product cycle. Something can always improve the product, so don’t forget the lean UX cycle: think, make, check. Download our free ebook now!
The Product Coalition
FEBRUARY 12, 2020
It could be because the market is always moving faster than we can, and we are constantly chasing it, or because to make an impact we are 100% dependant on other people (as much as I hate to admit it, even an amazing product strategy document won’t make an impact unless people adopt and implement it).
The Product Coalition
DECEMBER 11, 2023
As a good product-leader-to-be (although I didn’t know it at the time), I asked them why did they want to do it, and then performed market research to understand the problem better. In one of my early career roles, I was brought into the company as a development team leader with a very specific task they wanted me to lead.
Revulytics
AUGUST 8, 2019
Here’s a key point: product managers put their problems into “planning,” and those problems get converted into items “ready for development,” but we haven’t handed them to developers yet, so we can continuously reprioritize. So if you’re playing catchup, maybe product parity solutions are more important.
PMLesson's Ace the PM Interview
APRIL 25, 2022
Had B&N marketed the nook more creatively, I believe it could have been successful. It was an Android tablet at its core and failed to highlight its capabilities beyond reading ebooks. Be aggressive with marketing. The product was only advertised in storefronts and did little to compete in the online space.
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