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Make New Product Features Stick

The Product Guy

Guest Post by: David Parmelee, Digital Strategy Consultant. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product.

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Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

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The Critical Role of Product Strategy When Money Is Scarce (Part 1?—?Seed)

The Product Coalition

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

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500: Evolving trends in product management: What every PM and VP Needs to Know – with Tony Ulwick

Product Innovation Educators

This resistance to change is a significant hurdle in implementing more effective product innovation strategies. Researching Customers in the Remote Work Era As more work happens remotely, product managers face new challenges in customer research. Ulwick suggests moving from observation to focused interviews.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

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SaaS Product Marketing Strategy: Definition, Process, Tactics, and Examples

Userpilot

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. If you want to know more, book a demo now !

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6 Ways to Stay Focused When Working From Home

The Product Coalition

market research, customer insights, backlog grooming, etc.?—?when Let’s say, for example, that you have now 2 full hours to work on your product strategy. Working on the product strategy” is way too vague. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an That’s awesome and very important.