7 Ways to Increase Conversion Rates in your Product
A basic sales funnel has 4 types of leads in it: a website visitor, a cold lead, a hot lead, a customer and a standing customer.
Your revenue depends on how many people go from the first funnel step to the last one.
You can widen the funnel by helping your visitors during the whole journey — starting from UI/UX issues to a day to day personal communication/contact (support, communication, activation, etc.). Let’s talk about the last one.
You can communicate to your leads via 3 most popular communication tools: :
- live chat;
- pop-ups;
- emails.
Engage website visitors into the conversation with triggered chat messages, generate leads with pop-up windows, return them back to your website with email marketing — all these messages can be triggered and personalized.
Such auto messages will increase your conversion rates and improve the metrics. However, it may take a lot of time to create the best campaigns. The more time you work on perfecting them, the less profit you get.
Let’s change the game. Below are 7 best ways to boost your funnel. Take any of them or get inspired. Each of the campaigns can be launched within 60 seconds. Here we go!
1. Collect more leads
Generating leads is important. You run ads, you distribute the content across the web, you spend 8+ hours a day in social nets. Getting the leads recorded in your CRM is vitally crucial. The traffic on your website must be converted into leads. Otherwise, what’s the worth of it?
Here are a few ways to gather more leads:
- useful content: share videos, ebooks, articles, and get email addresses in return
- the right moment: find the right moment when you know for sure that the visitor is interested in your content and will most likely subscribe to your newsletter
- personalize the messages: send special offers to those who are — let’s say — from New York (or visited your site twice, or viewed certain pages — whatever).
- be helpful: offer assistance when you feel a user is stuck
- be stylish: pop-up windows are never annoying when stylish, sexy and capture website visitor’s attention.
2. Qualify leads
You are losing your customers right now if you don’t segment your traffic, leads and users. Address the right audience at the right moment of their customer journey. Talk to people about what is relevant to them. It is the best way to raise loyalty and establish a rather friendly relationship. Of course, you always have segmentation based on the events and user properties. But you can also ask leads what they are interested in or what type of company they are from — like in this pop-up:
When launching the next email campaign, just add the segment you need. Personalized messages are more efficient!
3. Nurture your leads
Now it’s time to help your leads move to the next step of the funnel — the signup stage. It is the next key action you expect them to do.
- When a lead is still on your website, send a chat message to those who start the sign-up but don’t complete the final step.
- If those who haven’t completed the sign-up visit your website again, send them a special greeting. They are potential users who are showing interest to your product. Stimulate them to sign up with some bonuses, for example, extra trial days or a free trial feature.
- Be clear about the value the leads will get after signing up. Say how exactly their working day will change after including your SaaS in it.
- Return those who have started signing up but haven’t finished it yet. Collect emails during sign up, and if it hasn’t been finished, send a friendly reminder.
- Share success stories. You definitely have reviews from other users. Or amazing blog posts. These may become source of inspiration to your leads :)
4. Onboard
After your leads become users, you need to activate them in your product so that they grasp the value of it and get subscribed to it later (or immediately). Activate them into the product features — and especially, the key feature. Better do it during the first session!
– If you haven’t qualified a user before, then go straight to the business: send a qualification pop-up. It will help you understand what users need. Then send messages based on their preferences.
– Send reminders about key features if they haven’t been configured or used yet. People sign up to see if your product fits their goals. If they understand that their current issues can be solved with your product, they’ll stay. It takes time to make this decision, but the more features they try, the bigger the chance for them to become your loyal customer is.
– Start sending a welcome series (emails and pop-ups) during the trial with the main information about feature usage, links to Knowledge base and cases. Include videos, setup instructions and other useful materials to activate in as many features as possible.
5. Subscription paid
After the trial is over, you need to convert as many users as possible into paid users, and increase trial to-paid conversion rate.
You’ll use email as a communication channel at this moment because your users won’t be in the product much time when the trial is over.
– Send payment reminders after the trial period is over to motivate users to pay for the subscription
– Offer extra bonuses in a couple of days after the end of the trial.
Offer some extra feature for free for a month with the subscription payment or some pleasant discount — this motivates better to make a payment.
– Start sending a regular email campaign with product releases.
Maybe they’ll see the feature they were dreaming of and will come back to be paying users?! Or at least you won’t let them forget you. But don’t overspam.
6. Upsale
When you’ve got your paying users, it’s time to increase the value of the product with additional features and make average revenue per user higher.
This is about the upsale. But don’t deceive your customers telling them that to get “real value” they need to buy extra features/modules. The main product features must give the real value. Extra features are supposed to extend the opportunities, and that’s what you get money for.
Start sending message series about cool additional features using email, chat and pop-ups.
Tell what problems these features solve and what value they can bring. Offer a trial period for your users to try the features, and after that they may be ready to pay extra.
7. Retention
Churn is the number of users who stop any relationship with your company. Users have deleted their account, stopped paying for the subscription or even opted for a competitor’s solution — all these are undesired contributors to the churn rate. How to stop it?
– Send a message asking for feedback when the subscription is cancelled.
Maybe you’ll be able to jump in and solve the problem quickly. You’ll be also able to know what went wrong and fix these situations further on.
- Track activation into features and send messages that push users to try most of the product.
– Send messages offering some bonuses when the subscription is cancelled and not renewed.
All of the above described campaigns can be launched with Dashly within 60 seconds. Dashly is a game changer: all effective campaigns have been added to ready-made auto messages. They have also been supported by 50+ templates collection created by designers.
