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Writing a Book: How Continuous Discovery Helped Me Write a Better Book

Product Talk

It won’t surprise you to hear that I use the same continuous discovery habits that I wrote about in my book to run my business. My primary objective across my business is to increase the number of product trios who adopt a continuous cadence to their discovery work. Turning My Content Into a Product. That was a mistake.

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5 User Pitfalls to Avoid

The Product Guy

As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. Products fall short when they include and/or over-prioritize extraneous features that don’t solve that user’s problem. 5 pitfalls and how to fix them.

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A Designer’s Perspective on Working with Product Managers

The Product Guy

A product manager just stopped by the desk of the designer on a lazy Thursday afternoon. I’ve been in this situation while I worked with various product teams as a designer. Designers and UX researchers will be motivated if you give them important product issues to solve. Designers can help product people a lot.

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Make New Product Features Stick

The Product Guy

As you study the people who use your product or might use it, patterns start to emerge. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product.

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5 Essential Pieces of a Prospecting Solution

Forward thinking sales leaders are starting to prioritize technology initiatives. As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.

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500: Evolving trends in product management: What every PM and VP Needs to Know – with Tony Ulwick

Product Innovation Educators

Outcome-Driven Innovation – for Product Managers Watch on YouTube [link] TLDR Tony Ulwick, creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation (ODI), a revolutionary approach to product management. He was part of the team that created the PCjr, a product that flopped badly.

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Jobs to be Done Interview Tips for Product Managers

The Product Guy

Guest Post by: John Kresse (Mentee, Session 7, The Product Mentor) [Paired with Mentor, Chris Butler]. I served teachers, students, and administrators, each group with specific product needs and goals. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback. Buying a new solution.