Mon.Dec 28, 2020

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ProductCraft’s Must-Read Articles of 2020

ProductCraft

Well, it certainly has been a year, product people. We all started out starry-eyed with big plans for our products and organizations in 2020. Instead, we found ourselves steering our orgs from our home offices (and kitchen counters and living room couches). Some of us had to make major decisions about the direction and future. Read more » The post ProductCraft’s Must-Read Articles of 2020 appeared first on ProductCraft by Pendo.

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The Hottest Video Marketing Trends Expected in 2021

The Product Coalition

We expect that these six biggest video marketing trends will dominate in our online reality in the upcoming year. Video marketing is one of the most powerful ways to interact with modern customers in the digital space. Videos have become the most popular and preferred type of content on almost all online platforms. From news feeds to social media and magazines, we like to watch videos everywhere since they transfer information faster and more effectively.

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Product Management in 2021: Skills That Will Matter

NextBigWhat

“Get out of the building” – this quote by Steve Blank has inspired many founders and product leaders to go out and test their product in the real world. But then, Covid happened and everything we knew or believed in about building great businesses went through its own transformation. 2021 is going to be a crucial year for makers. Two tailwinds of significance: Economy, hopefully, will be bouncing back.

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How To Partner With Technology Suppliers

The Product Coalition

Having worked on a number of large technology programmes involving the selection and management of strategic suppliers, I wanted to share my perspectives from the ‘buy side’ on how to build effective partnerships. A partnership is a long term relationship that creates material value for both parties. They typically have large contract sizes, relate to business critical capabilities and require exec level sponsorship.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Building Products Asynchronously With a Distributed Team by Job van der Voort

Mind the Product

In this November 2020 #mtpcon Digital session, Job van der Voort, CEO of Remote and ex VP Product, GitLab, discusses how best to build products asynchronously with a distributed team. Watch the session in full, or read on for the highlights. Culture of the Written Word Job challenged how we can build successful products when working [.]. Read More. The post Building Products Asynchronously With a Distributed Team by Job van der Voort appeared first on Mind the Product.

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UXCam in 2020 – Key Product Updates and Mobile Analytics Trends

UXCam Bluespace

Key highlights from the year that was.