Wed.Sep 18, 2019

Remove customer-communications-testing
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Product Managers learn to say “No”

The Product Coalition

Building blocks of saying No First you need to understand, internalize and constantly communicate two key points: There’s no such thing as a small feature! They are features that haven’t gone through analysis , or shaping , but they aren’t small, and shaping takes time.

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Does live chat really work for marketing?

Intercom, Inc.

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. Live chat messages can be customized and triggered based on a user’s search intent or completed events. It’s all about context. Share relevant resources.

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Turning Trial Users Into Successful Customers

Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera

Join us for a discussion about experimenting with data-driven onboarding to boost customer experience during trials and drive business outcomes. He will discuss his experimentation with onboarding communications to lift trial conversions and cover: Developing a strategy around hypotheses to test.