What Is Your Product?
The Product Coalition
SEPTEMBER 14, 2020
What Is Your Product? “So, what is your product?” That was the key question I posed in my Agile Cincinnati keynote recently. In my product coaching work, I have come to realize that many organizations don’t have a clear and consistent answer to this fundamental question. This has serious consequences. A poorly defined product impacts your ability to respond to changing customer and market needs.
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