Dear Strategy: 077 Determining a Product’s True Value Proposition
MARCH 9, 2019
Dear Strategy: “How do you figure out a portfolio investment strategy for a product that is a delighter but doesn’t bring in money on its own?”. . Back in Episode 2 and again in Episode 38 , I answered questions about “non-revenue generating products” that, on the surface, may seem somewhat similar to this one. In those posts, I talked about the fact that, like it or not, most companies need to make some amount of money in order to sustain themselves.