The Power of Thoughtful Research by Prakriti Parijat
Mind the Product
MAY 3, 2019
“Do you like the conference so far?” begins Prakriti Parijat of DBS Bank. After cheers from the #mtpcon Singapore crowd, she turns the response around: “What is wrong with that question?” Everyone immediately recognizes that it was a leading question. It is tempting to ask customers what they want, but you won’t get a good answer. Because what they really want is to be liked.
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