Business of Software Conference

SEPTEMBER 6, 2017

Let your fingers do the walking. The Yellow Pages is to stop printing its famous yellow directory after 51 years. Once a behemoth with an unstoppable sales force, the Yellow Pages was the only place you could go to find out stuff. It also spent a fortune on TV advertising. Their ‘JR Hartley’ ad is often cited as one of the best of all time.

Advertising 52

Advertising Events Marketing Blog 52

Revulytics

SEPTEMBER 6, 2017

Gartner recently released the Hype Cycle for Software as a Service, 2017 and Hype Cycle for Customer Experience Analytics, 2017. Software Usage Analytics is included in both Hype Cycles. Presented as an emerging technology that is ‘On the Rise’, Gartner defines software usage analytics as “ the detailed tracking and analysis of users ’ interactions within a software application, used to understand both the behavior of individual users and of users in aggregate.

Analytic Tools 48

Analytic Tools Data Visualization Reporting Tools Research Software 48

Johanna Rothman

SEPTEMBER 6, 2017

In Part 1 , I wrote about thinking in feature sets so everyone could see smaller chunks of work. (If you can see them, you might be able to plan for smaller and deliver smaller.). In Part 2 , I suggested smaller rolling waves than an entire quarter (two months, or preferably one month) so people could see what they might deliver as those small chunks.

Roadmap 51

Roadmap Agile Product Research Management 51

dscout People Nerds

SEPTEMBER 6, 2017

Aryel Cianflone, host of the Mixed Methods podcast, on building a researcher community, the future of UX, and the power of personal stories.

UX 49

UX 49

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

Userzoom

SEPTEMBER 6, 2017

Looking for a great UX podcast? Season 2 of Mixed Methods starts September 7th. “Mixed Methods is a podcast interested in the how’s and why’s of user experience research. Through interviews with industry experts and hands-on trial and error, we indulge and celebrate curiosity. Expect to test assumptions, examine methods, and engage in some old fashion experiments.” Are you a fan of #UX?

UX 48

UX User Testing Research Software Government 48